This guide is Part 1 of a three part guide to local content.
This deck explains the why - it should give you a unique lens on local.
Have you thought about local tourist - local who never lose their curiosity to live like tourists
Local communities works like Lurkers - few people are the active creators and contributors.
It's for this reason you can dominate local content in your niche if you choose to do so and set out with a Marathon mindset.
Local Content Toolkit - Part I - Why Local Content Matters
1. LKIT
TOO
CAL
I - LO
ART
P
GETTING SERIOUS with CONTENT
Why local matters
part I of a 3 part guide to creating
awesome locally crowdsourced content
Copyright Boomylabs 2011-2013
2. 2014
CAL
F LO
AR O
YE
Why LOCAL MATTERs
1.
Locals + Tourists
2.
Lookers + Lurkers
3.
Mobility + Mobile
Copyright Boomylabs 2011-2013
3. Who Does Local Serve?
Today’s Locals
Today’s Tourists
Tomorrow’s Locals
Tomorrow’s
Copyright Boomylabs 2011-2013
9. Local Has Dimensions
Local is Ever Changing
Local is all about Time - Today & What Now
Local is not about automation & replication
Local is about People & Places
Domain Location Matters
Copyright Boomylabs 2011-2013
10. Why Local AND Evergreen?
No list is ever complete
Local is alive and evolving
Local changes daily, weekly, monthly, slowly
Local demands fresh content
Copyright Boomylabs 2011-2013
14. Why Local Mobile?
20% OF SEARCHES HAVE LOCAL INTENT
1.4 Billion Smartphones Globally
Smart Phones used Locally for Local
Search
Of smartphone users who searched for
local info:
Mobile set to grow 66% annually got next
five years
65% visited the business they looked up
94% of smartphone users have looked for
local info and 84% have taken action as a
result
57% of smartphone users look for local
info at least once a week
47% looked it up on a map and/or got
directions
24% told others about it
29% made a purchase in-store
25% of smartphone users look for local
info daily
https://www.distilled.net/blog/mobile/optimizing-your-local-presence-for-mobile-search-and-vice-versa/
Copyright Boomylabs 2011-2013
https://sites.google.com/a/pressatgoogle.com/googleplaces/metrics
15. Why Local Embeddable?
Placing content in content is valuable
Great context exists that can be reused and
made local
Embedding is on the rise
Embedding works for video, audio, slides,
images, lists, docs and social
Copyright Boomylabs 2011-2013
16. Why Responsive?
Experience Matter
Mobile, Tablets & Desktop
Space matters
Space is like Brevity & Simplicity. Guard it Well
We don’t like to scroll in 2 dimensions
Most embeddable content is not smartly
responsive
Copyright Boomylabs 2011-2013
17. When Local Fails?
Local Fails when you think sprint not marathon
Local demands teamwork
Local demand a long term mindset
Too much automation
Too much duplication
Too much junk (not enough tidying)
Copyright Boomylabs 2011-2013
19. OLKIT
L TO
LOCA
TIPAR
GETTING SERIOUS with CONTENT
Why local matters
Coming Soon: Part II & PART III
Going beyond WHY with the how & what
A local content creation TOOLKIT
Copyright Boomylabs 2011-2013
20. istly EXTEND lifeTime
value of content 1
(evolving seo)
embeddable
findable
Shareable
content
2
Solo or 4
Collaborative
Bookmarking
Social
3
curation
LY
ST
I
L
moderated
crowd extended 5
6
lists
Simpler Social
List Creation
9
8
Twitter
Lists
Contest
platform
Social
7 ranking &
prioritization
ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG
Copyright Boomylabs 2011-2013
22. hAVE YOU TRIED @Listly
98.6% OF BLOGGERS USE LISTS
!
LISTLY MAKES LISTS
SIMPLER TO CREATE,
SHARE & EMBED
Copyright Boomylabs 2011-2013
23. was this guide (part I) valuable ?
L 2
We’d appreciate you
liking, sharing &
embedding this
deck (or list)
LIKE
SHARE
EMBED
Don’t miss Part II
The How of Local
3
Don’t miss Part III
The How of Local
Part II Part III
Copyright Boomylabs 2011-2013