2. the plan
defining social platforms
enabling the human connection
evaluating the institutional role
putting it together in action
3. we all live in a multi-platform world
external museum social
events &
exhibits word of mouth
festivals
programs cellphones
radio
email
television website
photo-sharing
newspaper
blogs
online media
social networks
4. and the smithsonian is heavily multi-platform
research facilities
folklife festival traveling exhibits
magazine associates
affiliates museums
tours radio station
programs giant X-ray telescopes
TV channel conservation labs zoo
libraries
5. you’ve done a good job reaching out to
non-traditional (but formal) platforms
8. TRADITIONAL FUTURE
Authority is content provider Authority is platform provider
(increase and diffuse)
visitors and users powerfully extend the reach and value
of museum content when given the opportunity
9. what are
you about?
Smithsonian
what will these
relationships
look like?
what do
they need?
visitors
28. connection to their other platforms
“I relish the thought of a core constituency of community
art-makers, curators and researchers who form a sustainer
group for the museum and creative counterpoint to the
'friends' and financial sustainers, but I know many art
museum workers would recoil in horror at the idea of being
inundated by 'Sunday painters'”
-Nancy Proctor, SAAM
37. National Museum of Natural History Mission Statement
?
xplore
c an I e
crets
s olv ed se c an I uncove
r?
wh at un what mysteries
We inspire curiosity, discovery, and
learning what’s special about these three outcomes?
in whom? what does
this exclud
about nature and culture e?
through how do these pr ograms connect to desired ou
tcomes?
outstanding research, collections,
exhibitions, and education.
are these four the only ways? prioritized ways?
where might web and gaming fit in?
38. example: research platform for discovery + learning
“what we found most
engaging about this project
was the possibility of
discovering the
undiscovered.”
“the more we learned of
individual victims, the more
capable we were of
understanding the magnitude
of the Holocaust.”
43. 1 / define and prioritize audiences
2 / listen to what they need
44. 1 / define and prioritize audiences
2 / listen to what they need
3 / connect it to something on-mission that
you can provide
45. 1 / define and prioritize audiences
2 / listen to what they need
3 / connect it to something on-mission that
you can provide
4 / jump in
Exploratorium Denver Art Museum
46. 1 / define and prioritize audiences
2 / listen to what they need
3 / connect it to something on-mission that
you can provide
4 / jump in
nina simon, museum 2.0
nina@museumtwo.com
@ninaksimon on twitter