Igniting Customer Curiosity through Participatory Design
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A 4-hour workshop created by Nina Simon for the Risk and Reward conference in Telluride on Sept 10, 2012. This workshop leads participants through developing meaningful relationships with visitors/customers based on personal profiles and social object connections.
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Igniting Customer Curiosity through Participatory Design
- 3. where i live
- 4. what i do this is your
- 5. what i did balboa park online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium museu picasso oakland museum queensland state library SFMOMA smithsonian museum of natural history statens museum for kunst
- 6. what i focus on Authority is content provider Authority is platform provider
- 7. what makes you curious? AGENDA personalize asking the right questions creating meaningful profiles socialize designing social experiences
- 8. what makes you curious? AGENDA personalize asking the right questions creating meaningful profiles socialize designing social experiences
- 10. what makes you curious? AGENDA personalize asking the right questions creating meaningful profiles socialize designing social experiences
- 12. less like this more like this Photo by cybertoad on Flickr
- 13. ? HOW DO YOU DESIGN THIS?
- 16. WHERE WERE YOU LAST NIGHT?
- 17. PHOTO BY NATHANINSANDIEGO, FLICKR (HTTP://WWW.FLICKR.COM/PHOTOS/NATHANINSANDIEGO/3455796359/)
- 19. LESSON 1: MAKE SURE YOU CARE ABOUT THE ANSWER. TO YOUR QUESTION.
- 21. Write down a question for which you have a genuine interest in knowing other peoples’ answers. Really.
- 22. LESSON 2: MAKE THE QUESTION PERSONAL.
- 24. From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 25. First three minutes spent discussing visitors’ previous experiences with trees. Discussion lightly woven into tour. First three minutes spent chatting in a friendly way before the tour begins. From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 26. From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 27. higher engagement better experience more content retention From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 28. higher engagement better experience more content retention similar to control group From “Accessing and Incorporating Visitors’ Entrance Narratives in Guided Museum Tours,” Curator 52
- 29. LESSON 3: ASK SPECULATIVE QUESTIONS.
- 33. FRAMES EXPERIENCE SPECULATIVE WOULD YOU GO TO MARS? PERSONAL
- 34. What do you really want to know about your customers? What one piece of information would allow you to better ignite their curiosity?
- 36. Photo by Jessie Cutts on Flickr
- 40. aspirational profiles Ro ck Pu nk
- 42. Build a profile for your customers. Create a functional prototype. Consider: How will you motivate people to participate? What will you do with their profile information? What can people do with their profiles?
- 43. what makes you curious? BREAK personalize asking the right questions creating meaningful profiles socialize designing social experiences
- 44. GOING SOCIAL
- 45. what’s a social object? “social networks consist of people who are connected by a shared object” - Jyri Engeström, 2005 flickr
- 46. photo by DG Jones on Flickr
- 48. Science Museum of Minnesota Photo by Terry Gydesen
- 53. photo by mattwi1s0n on Flickr
- 55. I’ve never had a gay friend. It was unbelievably exciting to find myself facing him with his body, opinions and identity. It seems he was not very different from me and especially he was not an alien. From now on, I will not disrupt my communication with the gays, I will enhance it. - Reader in Istanbul, 2007
- 56. what are the social objects in your world?
- 57. assignment: social object hunt Find an object or place that can serve as a connector among different people.
- 58. how can we make our spaces more social?
- 59. selecting Smithsonian American Art Museum
- 60. being creative Powerhouse Museum
- 61. sharing memories Denver Art Museum
- 62. sharing memories
- 63. sharing memories
- 64. sharing experiences Chicago Children’s Museum
- 65. make it sociable Find an object, place, or experience that can serve as a connector among different people. Develop strategies for how people can share that experience.
- 66. KEEP IN TOUCH NINA@MUSEUMTWO.COM @NINAKSIMON