Deodorant and personal care brands communication analysis، تحلیل برندهای لوازم بهداشت شخصی و دودورانت
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This document includes the brand communication analysis of : Adidas,Fa,Nivea,8*4,Garnier,Axe.Dove and Rexona
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Deodorant and personal care brands communication analysis، تحلیل برندهای لوازم بهداشت شخصی و دودورانت
- 1. Deodorant Brands Communication Analysis & Insights 1 1 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 3. Seductiveness Eroticism What Women Want Application all over the body 3 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 4. Testimonials from ordinary man ,with intense life Comfort Hydration Protection + 4 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 5. Natural Appeal : Minerals Ultra-Dry Protection Skin Breath 5 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 6. NO WHITE STAINS ON BLACK CLOTHES TECHNOLOGY NO BLACK STAINS ON WHITE CLOTHES PROTECTION 6 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 7. MORE EFFECTIVE THAN OTHERS DRY PROTECTION FOR BUSY DAYS GROSS MEN ARE SENSITIVE MEN TOO SUPER HERO 7 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 8. Freshening Claims 72 H lastingness Well-Distributed Caring 8 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 9. Fresh Active Sporty but with traditional image 9 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 10. Non of these brands do have a formed brand image in minds of consumers 10 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 11. Non of these Feminine brands do have a formed brand image in minds of consumers 11 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 12. Brand Adidas Universally recognized sports brand Confidence Agility Protection CONFIDENCE AND PROTECTION Adidas is all in. Axe Deodorant brand, with the most distinct approach Seductiveness Eroticism Applications all over the body SEDUCTIVENESS The Axe effect. Dove Brand expert on hygiene and skin care Hydrations Soft skin Intense routines protection Ordinary men testimonials PROTECTION + HYDRATION Real beauty. Garnier L'Oreal brand, beauty expert Protection Skin breath Ultra dry Mineral PROTECTION AND SKIN BREATH Take care. Nivea Brand expert on hygiene and skin care Technology No white and yellow stains Protection PROTECTION WITHOUT STAINS What men want. Rexona Top of mind Dry protection for busy days More effective than others THE MOST LASTING PROTECTION It won`t let you down Communication key attributes Positioning Focus Approach/ Tagline 12 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 13. ScentVariation Claim/No. Of Categories Privacy : 4 SKUs, Caldion : 4 SKUs, Extory : 4 SKUs, Nivea : 9 SKUs, Garnier : 10 SKUs, Renuzit : 6 SKUs, Equal : 3 SKUs, Blade : 6 SKUs, Nivea : 4 SKUs, Privacy : 4 SKUs, Emper: 40 SKUs, Sorinet :20Skus Adidas : 15 SKUs, Axe : 14 SKUs, Fa : 9 SKUs, 8*4 : 7SKUs, Rebul : 5 SKUs 1 2 3 7 14 21 40 Del & Alphabet each have 7 SKUs 13 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
- 14. Emotional Rational AXE HAS DIFFERENT APPROACHE WITH MOST PLAYERS, WHICH IS GEARED TOWARDS THE EMOTIONAL SIDE. THIS AXIS, HOWEVER, IS INTENSIVELY EXPLOITED ONLY BY AXE WHICH OBTAINS GOOD RESULTS WITH THIS. Mid-market brand like examples above suffers from lack of any THIS IS THE AXIS TO BE WORKED WITH THE NEW BRAND, INTENSILY AND WITH A COMPLETELY NEW APPROACH Approaches 14 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/