Turbocharging Your Brand Through Social Media Learn how to promote and reinforce distinctive brand qualities through the smart use of social media. This session shows you step-by-step how to get started using social media to promote your brand, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage your brand across social media platforms, and how to engage fans appropriately to maximize your reach. John Heaney, Principal, Orange Envelopes

1. Online Marketing Summit Cleveland, OH | June 7, 2010 Turbocharging Your BrandThrough Social Media John HeaneyPrincipal Orange Envelopes 1

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7. 7 Conversation Community

8. 8 Where they can share passions

9. 9 Where they can share outrage

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14. 14 Pick one or two Product development Sales Customer Service PR Market research HR Loyalty Lead generation Tech support

15. 15 Solicit participation top>bottom C Suite HR R&D Marketing Sales TechSupport CustSvc

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18. 18 Focus

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20. 20 Create content hub

21. 6/1/10 21 Content crosses platforms

22. 22 Key to content success… it’s about them

23. 23 Database primacy

24. 24 Active listening

25. 25 Timely & appropriate responses

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27. 27 Social Media policy

28. 28 Formal tracking mechanisms

29. 29 Measurement & analytics

31. 216.408.0064

32. Twitter: @johnheaney

33. LinkedIn: linkedin.com/in/johnheaney30

34. 31 Thank You Visit www.onlinemarketingsummit.com for more information Follow us @OMSummit