Koç University MBA New Venture 2016 Day 1

Bora Özkent
NEW VENTURE
DEVELOPMENT

COURSE INTRODUCTION
Instructor and Training
New Venture Development, Bora Özkent
2016
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Bora Özkent
• 1968 Ankara
• Education
– 1991 METU, Management
– 1997 KU, Executive MBA
• Professional
– Arthur Andersen Audit: 1991-1992
– Arthur Andersen Business Consulting: 1992-1998
– ATK Tekstil-Director of Strategic Planning: 1998-2000
– BTK Tekstil-Owner: 2000-2002
– Long Vacation: 2002-2003
– Fed Training-CEO, Partner and Chief Trainer: 2003-2008
– Özkent & Taysever-Owner: 2008-Today
2016
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Bora Özkent
• Özkent & Taysever (www.ozkentvetaysever.com)
– Innovation
– Customer Experience Management - Partnership with
Strativity
– Entrepreneurship – Partnership with Startup Company
– General Management Training Programs
• I am an Active Blogger
– www.boraozkent.com (Innovation, customer experience,
management and whatever I like)
– www.girisimcilerokulu.com (Entrepreneurship)
• In Social Media
– Twitter: boraozkent and girisimciokulu
– Facebook: ozkentvetaysever and girisimcilerokulu
– Linkedin: bora özkent
– about.me/boraozkent
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My Books
E-book /Mobidik
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My Books
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WEB: girisimcilerokulu.com
FACEBOOK: facebook.com/girisimcilerokulu
TWITTER: twitter@girisimciokulu
boraozkent.com
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“I Entrepreneur”
• College
– Trading Levis Jeans from black market to the campus
– Free-lance tourist guiding – not totally legal!
• Intrapreneurship
– Arthur Andersen Business Consulting:
• Participated in building Turkey’s largest consulting company
• Established the retail consulting practice from scratch
– ATK Tekstil:
• Assisted to a financially distressed company during the
turnaround
• Participated in establishing GAAT International, a totally fresh
idea in B2B
– Fed Training:
• Co-Established the innovation practice with Professor Arman
Kırım
• Turned around the firm from 500 K to 3 M (Dollars)
2016
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“I Entrepreneur”
• First Real Entrepreneurial Attempt
– Innovative retail idea
– Total execution disaster
– Went bankrupt
• Özkent & Taysever
– 1 M US Dollars average revenue
– Profitable, traditional business model with extremely low
cost structure
– Life style entrepreneurship – care more for vacations
– No growth intention
• New Venture Ideas for 2015-2016
– Turning blogging into a business
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Who Wants to be an Entrepreneur
• Entrepreneurial
experience?
• Entrepreneurial
intention?
• Biggest expectancy
from the course? (If
any)
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Course Plan
• Confession: I am still a rookie
college instructor (Fourth run)
• This a rookie’s plan, so yes it may
change
• But something are for sure
– Our text book – and we will use it a
lot (Running Lean / Ash Maurya)
– You are going to design an
innovative business model and
prepare a business plan
– You are going to do a lot of field
work and go to the streets
– And the quality of the final business
plan is the single most important
determinant of your course grade
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Course Plan
• My aim is to make you entrepreneurs (or intrapreneurs)
• We will focus on innovative entrepreneurship ideas -
startups
• I will try to provide with simple tools, methodologies
(what really works)
• The base methodology we will follow is Lean Startup
• I have special interest in:
– Creativity and Innovation
– Lean Startup Methodology
• I highly appreciate in class participation and thorough
preparation
• I also appreciate following my blogs/social media
accounts and of course reading my books
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Grading
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Activity Part of total grade
Take-home assignments like case analysis and
reading (Will be measured through observation and
quizzes)
%20
Contribution to team work (Will be surveyed) %20
Class attendance and participation, individual
(qualitative)
%20
Business plan and DDay presentation %40

My Role
• Can entrepreneurship be taught? No I don’t think so.
• But there are some frameworks, tools, methodologies, and
entrepreneurial attitudes and behaviors that can be learned and
practiced. And if applied, they can significantly increase your
entrepreneurial capabilities.
• I also believe that as you learn more about entrepreneurship, you
will be more inclined to be an entrepeneur. (Or you might decide
whether entrepreneurship is good for you.)
• I see my job only as an enabler, helping out to get the genie of
entrepreneurship out of the bottle.
• And I can share few tricks and introduce to you some people who
know even better tricks.
• The rest is your job.
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To communicate
• bora@ozkentvetaysever.com
• Office Phone 212-322 52 62
• Personal Assistan: ozlem@ozkentvetaysever.com
• And in case of emergency: 532 544 12 37
• I will stay around after classes for questions and inquires
• We will also have some intervals for health-check of the
progress
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Important Note
We are looking for innovative
ideas and innovative business
models in this course.
However, it does’nt mean that
all new ventures should be
innovative in real life.
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WHY INNOVATIVE
ENTREPRENEURSHIP?
Why
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Possible…
Demanded…
Destructive…
What is it?..
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1.85 Dolar
240.000 Dolar
11 Dolar
2.900.000 Dolar
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21 Milyar Dolar
62 Milyar Dolar
200 Milyar Dolar
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Possible…
Demanded…
Destructive…
What is it?..
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Possible…
Demanded…
Destructive…
What is it?..
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Yaşam Süreleri Kısalıyor
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38
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Business Model Destruction
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Possible…
Demanded…
Destructive…
What is it?..
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Innovation is bringing
new, better (10x) and
profitable solutions to
unsolved customer
problems/needs.
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Homework for Tomorrow
• Read Running Lean
– Part-1 Roadmap (Pages 3-19)
• Form and Name Your Team (four to five members)
• Find Initial Business Idea (If You Don’t Already Have One) and
prepare a short presentation (3 Slides)
– What customer problem are you trying to solve
– What is your solution idea
– Team members (with photos) and team name
• Send your presentation to me for my preview until tomorrow morning
10 am.
46
2016

About the Idea
• Determine a customer group and their unsolved
problem.
• İmagine a possible solution.
• Make sure that you can reach to customers for
interviews.
• Make sure that you can develop a prototype with your
skill sets or networks.
• Make sure that the idea matters for you, you feel
somewhat passionate for solving the problem.
• Prefer digital ideas over physical ideas.
• Prefer service ideas over product ideas.
• Having at least some technical skills within the group
helps a lot.
2016
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About the Team
• Determine a customer group and their unsolved
problem.
• İmagine a possible solution.
• Make sure that you can reach to customers for
interviews.
• Make sure that you can develop a prototype with your
skill sets or networks.
• Make sure that the idea matters for you, you feel
somewhat passionate for solving the problem.
• Prefer digital ideas over physical ideas.
• Prefer service ideas over product ideas.
• Having at least some technical skills within the group
helps a lot.
2016
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About the Team
• Chose people you can be friends with.
• Consider logistics (meetings, calendars, locations)
• Find a funny team name
• Be prepared for hard work
• Start…
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Koç University MBA New Venture 2016 Day 1

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