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redefining learning spaces
Pamela Rutledge, PhD, MBA
Fielding Graduate University
@pamelarutledge
Jerri Lynn Hogg, PhD
Fielding Graduate University
@hoggjl
#mediapsych
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Two New Learning Spaces
Enabled by
Networked Technologies:
Online Education
Transmedia Education
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
The Bar is High for
Educators
Mobile devices create
personalizable,
on-demand, real time
‘results-only’ learning
environments with no
boundaries of time or
geography
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
New Expectations
•  Relationships = authenticity
•  78% trust peers; 14% trust
institutional authorities
•  Content is co-authored
•  Less tolerance for
hierarchies
•  New understanding of
time and space = fast
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
“What can you
teach me
that I can’t teach
myself?”
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
•  Collaborative
•  Participatory
•  Challenging
•  Relevant
•  Responsive
•  Inclusive
•  Respectful
•  Deliver Value
Teaching Style
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Strategies for Breaking Boundaries
•  Online education
–  Building and managing an online
environment
•  Transmedia strategies
–  East Los High
–  Legends of
Orkney
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Best Practice Online Education
•  New forms of interaction
–  Revalues introverts
•  Information in multiple
media
–  Supports multiple learning
styles
•  Delivering material with
redundancy
–  Details, clarity; lack of
leverage from F2F
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Virtual Communication
•  Nuances of netiquette
–  Attribution errors
•  The hidden meaning in process
–  Usability and tech support
–  Speed speaks volumes
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
•  A picture is worth a thousand words
•  Creating mentors
•  Connecting over ideas
•  Team projects
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Transmedia Strategies
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Whole is less than sum of the parts. Media becomes redundant and
less satisfying.
Whole is more than sum of the parts by creating a larger ‘storyworld,’
enhancing sense of immersion and motivating audience to seek out
other parts.
Traditional vs. Transmedia Models
Source: http://www.tstoryteller.com/transmedia-storytelling
Anchor: Hulu Videos
Website
@eastloshighshow Facebook
Transmedia Story: East Lost High
Character Vlogs
School Newspaper
Instagram
Tumblr
Links to Resources
Dance Videos
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
•  Prosocial message
•  Strong story based on Sabido Methodology
–  Dramatic theory for characters and structure (Brewer)
–  Emotional and realistic content
–  Archetypal characters (Jung)
–  Social Learning Theory: Transitional characters model realistic
change (Bandura)
–  Frequency allows creation of parasocial relationships (intimacy
at a distance, Horton & Wohl)
•  Narrative stays true across media
–  Enhances suspension of disbelief (Bruner)
The Theory of Edu-Entertainment Media
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Addressing Social Issues
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Multiple Platforms Expand Story
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Case Study: Legends of Orkney
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
GamersAre Raising Gamers
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Playing in the Flow Zone
Pamela Rutledge, PhD, MBA
Fielding Graduate University
August 6, 2015
@pamelarutledge
53%
of 4th graders
admitted to reading
recreationally “almost
every day,”
Only 20%
of 8th graders could
say the same.
Book Series
@battlekasters
Facebook
Legends of Orkney
Book Readings
Website Links to Resources
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Literacy Bridge
•  Collaboration
–  Author Alane Adams &
Artifact Technologies
•  Target
–  Young adult non-readers who love
games
•  Goal
–  Create entry point to reading
–  Link storyworld to mobile game
–  Allow players to join book’s characters in story-
consistent quests that motivate exploration
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Location-Based Game Using
Beacons Technology
•  Bluetooth-enabled sensors deliver
content as players pass by
•  Encourage a range of social interactions
in specific locations
•  Recognizes players via mobile devices
•  Players collect virtual cards, solve
quests and cast spells
•  Activities link with
action in books
•  MixbyTM Technology allows
live enhancement
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Game Play
•  Each quest is at a new
location in Orkney
storyworld
•  Quests teach about
native people and
creatures
•  Goal: collect all wisdom
cards and learn secrets
to cast Stonefire spell
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
•  Target core psychological needs
(Self-Determination Theory)
•  Autonomy: Increase Player
Control
•  Mastery: Enhance feedback
•  Connectedness:
Responsive game play and
social interaction
Breaking Boundaries
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Integrating User Feedback
•  Highlight audience-character resonance for
better identification and narrative immersion
•  Who doesn’t love a bear with a sword?
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
Goal Achieved: Young Players Can’t
Wait to Read the Rest of the Story
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
•  Multiple pathways
–  Reaches broader audience
–  Gives fans places to explore, i..e. “rabbit holes”
–  Provides additional content
–  Teaches socially relevant skills, such as reciprocity,
collaboration
–  Integrates learning and messaging in context of storylines
–  Allows fans to connect and interact
–  Highly social component reinforces positive peer behaviors
•  Immersion enhances narrative experience
–  Increases persuasiveness of messages
–  Creates intrinsic motivation to change
How Does Transmedia Contribute?
redefining learning spaces
Pamela Rutledge, PhD, MBA
Fielding Graduate University
@pamelarutledge
Jerri Lynn Hogg, PhD
Fielding Graduate University
@hoggjl
#mediapsych
2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
thank you

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Redefining Learning Spaces: Online and Transmedia Education

  • 1. redefining learning spaces Pamela Rutledge, PhD, MBA Fielding Graduate University @pamelarutledge Jerri Lynn Hogg, PhD Fielding Graduate University @hoggjl #mediapsych 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
  • 2. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
  • 3. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
  • 4. Two New Learning Spaces Enabled by Networked Technologies: Online Education Transmedia Education
  • 5. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO The Bar is High for Educators Mobile devices create personalizable, on-demand, real time ‘results-only’ learning environments with no boundaries of time or geography
  • 6. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO New Expectations •  Relationships = authenticity •  78% trust peers; 14% trust institutional authorities •  Content is co-authored •  Less tolerance for hierarchies •  New understanding of time and space = fast
  • 7. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO “What can you teach me that I can’t teach myself?”
  • 8. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO •  Collaborative •  Participatory •  Challenging •  Relevant •  Responsive •  Inclusive •  Respectful •  Deliver Value Teaching Style
  • 9. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Strategies for Breaking Boundaries •  Online education –  Building and managing an online environment •  Transmedia strategies –  East Los High –  Legends of Orkney
  • 10. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Best Practice Online Education •  New forms of interaction –  Revalues introverts •  Information in multiple media –  Supports multiple learning styles •  Delivering material with redundancy –  Details, clarity; lack of leverage from F2F
  • 11. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Virtual Communication •  Nuances of netiquette –  Attribution errors •  The hidden meaning in process –  Usability and tech support –  Speed speaks volumes
  • 12. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO •  A picture is worth a thousand words •  Creating mentors •  Connecting over ideas •  Team projects
  • 13. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Transmedia Strategies
  • 14. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Whole is less than sum of the parts. Media becomes redundant and less satisfying. Whole is more than sum of the parts by creating a larger ‘storyworld,’ enhancing sense of immersion and motivating audience to seek out other parts. Traditional vs. Transmedia Models Source: http://www.tstoryteller.com/transmedia-storytelling
  • 15. Anchor: Hulu Videos Website @eastloshighshow Facebook Transmedia Story: East Lost High Character Vlogs School Newspaper Instagram Tumblr Links to Resources Dance Videos
  • 16. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO •  Prosocial message •  Strong story based on Sabido Methodology –  Dramatic theory for characters and structure (Brewer) –  Emotional and realistic content –  Archetypal characters (Jung) –  Social Learning Theory: Transitional characters model realistic change (Bandura) –  Frequency allows creation of parasocial relationships (intimacy at a distance, Horton & Wohl) •  Narrative stays true across media –  Enhances suspension of disbelief (Bruner) The Theory of Edu-Entertainment Media
  • 17. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Addressing Social Issues
  • 18. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Multiple Platforms Expand Story
  • 19. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Case Study: Legends of Orkney
  • 20. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO GamersAre Raising Gamers
  • 21. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Playing in the Flow Zone Pamela Rutledge, PhD, MBA Fielding Graduate University August 6, 2015 @pamelarutledge 53% of 4th graders admitted to reading recreationally “almost every day,” Only 20% of 8th graders could say the same.
  • 22. Book Series @battlekasters Facebook Legends of Orkney Book Readings Website Links to Resources
  • 23. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
  • 24. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Literacy Bridge •  Collaboration –  Author Alane Adams & Artifact Technologies •  Target –  Young adult non-readers who love games •  Goal –  Create entry point to reading –  Link storyworld to mobile game –  Allow players to join book’s characters in story- consistent quests that motivate exploration
  • 25. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Location-Based Game Using Beacons Technology •  Bluetooth-enabled sensors deliver content as players pass by •  Encourage a range of social interactions in specific locations •  Recognizes players via mobile devices •  Players collect virtual cards, solve quests and cast spells •  Activities link with action in books •  MixbyTM Technology allows live enhancement
  • 26. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Game Play •  Each quest is at a new location in Orkney storyworld •  Quests teach about native people and creatures •  Goal: collect all wisdom cards and learn secrets to cast Stonefire spell
  • 27. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO •  Target core psychological needs (Self-Determination Theory) •  Autonomy: Increase Player Control •  Mastery: Enhance feedback •  Connectedness: Responsive game play and social interaction Breaking Boundaries
  • 28. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO Integrating User Feedback •  Highlight audience-character resonance for better identification and narrative immersion •  Who doesn’t love a bear with a sword?
  • 29. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO
  • 30. Goal Achieved: Young Players Can’t Wait to Read the Rest of the Story
  • 31. 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO •  Multiple pathways –  Reaches broader audience –  Gives fans places to explore, i..e. “rabbit holes” –  Provides additional content –  Teaches socially relevant skills, such as reciprocity, collaboration –  Integrates learning and messaging in context of storylines –  Allows fans to connect and interact –  Highly social component reinforces positive peer behaviors •  Immersion enhances narrative experience –  Increases persuasiveness of messages –  Creates intrinsic motivation to change How Does Transmedia Contribute?
  • 32. redefining learning spaces Pamela Rutledge, PhD, MBA Fielding Graduate University @pamelarutledge Jerri Lynn Hogg, PhD Fielding Graduate University @hoggjl #mediapsych 2015 APA Annual Convention AUGUST 6-9, 2015 TORONTO, ONTARIO thank you