1. KONSEP BERPIKIR
KONSUMEN PRODUSEN
PASAR

2. What is
Production ???
Is the Process of transformation an
input into an output with value added

3. PRODUCTION
Value added
INPUT PROCESS OUTPUT
TRANSFORMATION

4. 4W+H
 WHAT TO PRODUCE ?
 WHY TO PRODUCE?
 WHEN TO PRODUCE ?
 WHO WILL PRODUCE ?
 HOW TO PRODUCE ?

5. HOW TO BE EFFECTIVE AND
EFFICIENT ???
To be effective and efficient , try
to ANSWER THE QUESTION
“ WHERE’s THE BUSINESS
BEGIN AND ENDING “?????

6. ANSWER
BUSINESS SHOULD BE
STARTED FROM MARKET
AND FINISHED IN THE
MARKET
TRY TO EXPLAIN

7. PRODUCTION
Value added
SURVEY
INPUT PROCESS OUTPUT MARKET
EVALUASI 5 M ???
INFORMATION
TRANSFORMATION

8. PRODUCTION
M
oU
/T
RU Value added
S T SURVEY
PEMASOK INPUT PROCESS OUTPUT MARKET
O
U
TS
O
U
RC
IN INFORMATION
G
TRANSFORMATION

9. MARKET RESEARCH/ SURVEY
Apa saja yang di survey di pasar ????
 Masalah Harga
 Desain yang lagi trendi
 Packaging
 Warna ; ukuran; variasi
 Siapa saja pesaing
 Siapa konsumen sesungguhnya
 Cara pembelian ( cash / credit)
 Delivery sistem
 Online
 Dll
The more information you get; the better you are

10. Evaluasi diri
 EVALUASI 5 M
MAN (sumberdaya manusia)
MACHINE
METHODS/ TECHNOLOGY
MONEY
MATERIALS
Apakah semua ini
tersedia?????

11. Beberapa langkah yang
diperlukan
 Melakukan OUTSOURCING
 Kerjasama yang saling menguntungkan
(simbiose mutualistics)
 Memorandum of Understanding
 Long-term agreement
 Controlling
 Melakukan Benchmarking
 Continous Improvement

12. Production =Supply
What is supply ???
Supply is a quantity of
Goods/Services that the Producer
are Willing and Able to offer to the
Market at a certain Price, Time
and Condition .

13. Actual and Potential
Willing but un able …. No
supply
Unwilling but Able ….. No
supply
( Potential Supply )
Willing and Able
( Actual Supply )

14. INDICATOR
 Willing derajat penerimaan
harga jual , jika cocok ada
keinginan untuk
menawarkan/ melepas ke
konsumen
 Ability diukur dari
ketersedian stok
barang/jasa

15. FACTORS AFFECTING
QUANTITY SUPPLY
1.PRICE OF INPUT (- )
2.PRICE OF OUTPUT (+)
3.PRICE OF OTHER OUTPUT (+/-)
TECHNOLOGY (+)
NUMBERS OF SIMILAR FIRM (-)
OWNER POLICY (+)