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BRAND ADVOCACY
                     UNLOCKING THE POTENTIAL OF WEB 2.0




paul.marsden@clickadvisor.com
                                                   clickadvisor
                                                          insight for innovation
WEB 2.0 - THE DATABASE-BACKED SOCIAL WEB. SO WHAT (FOR BRANDS)?
WEB 2.0


              Brand Advocacy




BRAND ADVOCACY + WEB 2.0 = MATCH MADE IN HEAVEN
Cults        Sea Squirts




Lake Wobegon   Brainwashing
?
 YOUR 2009
SALARY  ?

BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?
YOU COULD TALK TO A CLAIRVOYANT
OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy

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