Saher, a media veteran talks about the new age media and the skill set required in graduates for this industry

1. Journalism & Mass Communication
at
Pearl Academy

2. Why Journalism & Mass Communication?
New opportunities are
emerging in Print /
Television / Radio /
Digital / Entertainment
Need gap in the
growing M&E
industry (20% )

3. What is Pearl known for?
Relevant to Industry

4. Internationality

5. Innovative programmes
Unique & Cool quotient

6. Commitment to rigor & relevance

8. BA (Hons) Mass Communication & Journalism
Foundation
Design
Sports
Journalism
(Print,
Television &
Radio)
Politics &
Media
Investigative
Journalism
Globalisation,
communicatio
n and media
Future of Mass Communication
Digital Media & Technology (incl sound technology )
Advertising &
Public
Relations
Disruptive Mass
Communication
Media
Research
Photojournalism
Broadcast (TV & Radio)
Media,
Culture &
Society
International
Exchange

9. Foundation Design + JMC
• Visualisation (Illustration, Charts, Photography, other CAD tools)
• Design Concepts
• Cultural & Society
• Basic English & Literature (10 credits)
• Mass Communication - 1 (10 credits) Print & digital focus
• Media, Politics & Economics (10 credits)
• Understanding Brands & Advertising (10 credits)
Foundation Team
(20 credits)

10. Semester 2
Graphic Design & Layouts (incl computer skills)
Mass Communication – 2 (television & radio focus)
Sports & Celebrity (photography, television, radio, digital & print)
(20 credits)
(20 credits)
(20 credits)

11. Semester 3
Media Research
International Exchange module
Or Internship
40 credits
20 credits

12. Semester 4
Globalisation, Communication & Media
Investigative Journalism
(30 credits)
(30 credits)

13. Semester 5
Disruptive Media
Developmental Communication
Elective from other departments
(20 credits)
(20 credits)
(20 credits)

14. Semester 6
Final Media Project (60 credits)

15. PG Diploma in Mass Communication &
Journalism
Foundation
Design (PG)
(30)
Sports
Journalism
(Print,
Television &
Radio)
Politics &
Media (10)
Investigative
Journalism
International
Media
Future of Mass
Communication
Digital Media & Technology (incl
sound technology ) (20)
Media
Research
Photojournalism
(10)
Broadcast (TV
& Radio) (20)
Media,
Culture &
Society (10)
International
Exchange
Level1
Advertising &
Public Relations
(20)
Level2
Final Media
Project