Learn about the various courses and career opportunities in Creative Business for Under Graduate Students

1. School of Creative Business = BBA
Plus

2. BBA
• Conceptual understanding … THEORY
• In depth analysis … ANALYTICAL
• Manage people … TEAM SKILLS
• Market driven … SELLING SKILLS

3. BBA Plus
• THEORY + ANALYTICAL + TEAM SKILLS + SELLING SKILLS
• Something beyond $$$
• Live your passion

4. BBA Plus … HOW ?

5. Internationality through Tie- Ups
• Pearl is a strategic partner of the Laureate Universities Network which has
presence over 30 countries enrolling more than 800,000 students
• Some of our prestigious global alliances are with institutes like London College
of Fashion, NABA Milan, Domus Academy for Luxury and Nottingham Trent
University, UK Santa Fe USA.

6. Entrepreneurship & Family Business
•The curriculum includes topics such as
• prepare a realistic business plan based on your thoughts
•Identify entrepreneurial opportunities.
•The course content will be contextualized to the needs of prospective participants.
• This programme would enable students to create virtual business through latest
software to experience the business setup and functionality.

7. Industry Linked Live Projects

8. Industry tie ups right from Semester 1
• Curricullum Design
• Industry linked assessments
• Internships
• Live problem solving projects
• Industry jurors
• Business plan investors
• Original ideas …beyond theories
• New age careers

9. New BBA Plus Course
Overview

10. Fashion & Lifestyle E-Commerce

11. Market Potential: E-Commerce
• India’s consumer-facing e-Commerce market (B2C-C2C) grew at a whopping CAGR of 49.1% from
2007 to 2011 to reach a market size of US$9.9 billion.
• On the other hand, the B2B market is a small contributor to the overall domestic e-Commerce
market, and it was estimated at US$50.37 million in 2011.

12. Fashion & Lifestyle E-Commerce
• Equip graduates with dynamics of online business and understanding of online buying
behavior
• The course offers an interesting amalgamation of Indian, as well as Global online
business sensibilities
• Built-in Exchange programme to provide relevant exposure and expertise

13. Courses
Potential Recruiters
Amazon.com
Myntra.com
Jabong.com
Snapdeal.com
FashionAndYou.com
Limeroad.com
Koovs.com
Careers
Category Managers
Product Merchandiser and Buyer
Marketing Communications & Digital Content
Management
Quality Control Executive Manager
PR and Event Management Executive
Entrepreneurs
Fashion & Lifestyle E-Commerce

14. Fashion & Lifestyle Business Management

15. Market Potential: Fashion
• The Indian apparel market will grow over four-fold to attain a staggering size of $ 200 billion by
2025
• Country becoming the fastest growing market along with China, according to a report by
management consultancy firm Wazir.

16. Fashion & Lifestyle Business Management
• Imparts knowledge and skills needed to run a Global and Domestic Fashion &
Lifestyle Brand
• Curriculum includes Product Development, Production Planning, Order
Procurement, Negotiations, Productivity enhancement Marketing & Retail etc.
• Acquire sufficient diversity of both Indian & Global experience
• Option to specialize in year 3
 Merchandising & Marketing
 Retailing
 Online Business

17. Fashion & Lifestyle Business Management
Careers
Merchandising Specialists
Production Managers
Marketing Managers
Buyers
Vendor Management Managers
Visual Merchandisers
Recruiters
United Colors Of
Benetton
Gap Inc
Li And Fung
Itc Wills Lifestyle
Tommy Hilfiger
Ritu Kumar
Manav Gangvani
Preeti Jhawar
Madura Exports
Fab India
William E Connor
Adidas
Triburg

18. Global Luxury Brand Management.

19. Market Potential: Luxury
• Number of UHNIs in India: 100,900, projected to be 329,000 by 2017/18
• Net worth of high net worth households: 86Lac INR, projected to reach 380Lac INR by
2017/18
• Indian Luxury Industry is pegged at 8Bn USD, growing at 20-25% CAGR
• Projected to reach the size of 15Bn USD by 2016 ( study by Assocham & KPMG)

20. Global Luxury Brand Management
.
• Visual Merchandising, Marketing, Retail Operations etc
• Aesthetics & Styling, Strategy, Finance
• Grooming, Personal & Professional Image Management
• Exchange programme with NABA Milan
• Industries- Leather goods, Watches, Foot Wear, Apparel, Accessories, Fragrances,
Cosmetic, Wines & Automobiles
• Course Team from leading brands- LV, Versace, Armani, Chopard, Hermes

21. Overview: Luxury Brand Management
.
Careers
Luxury Brand Manager
Luxury Marketer
Luxury Store Manager
Luxury Shopping Consultant
Publicity and Luxury PR Expert
Luxury Buyer and Merchandiser
Placements
Chanel
Louis Vuitton
Burberry
Infinite Luxury
Genesis Luxury
Salvatore Ferragamo
Reliance Brands
Divani
Dia Color
Luxe Group

22. SPORTS MANAGEMENT
Undergraduate & Post Graduate Courses

23. Need for Sports Education in India
• In 2008 BCCI-IMG combine launched the Indian Premier League (IPL).
• Hockey India League (HIL)
• Indian Badminton League (IBL)
• Pro Kabaddi League
• Indian Soccer League (ISL) in 2014.
• All these development has resulted in the the Sports Industry in India to grow to
an estimated Rs.4807 crores in 2015 as per a study (GroupM ESP – SportzPower
Sponsorship Report 2015). Broad breakdown of the spends can be seen from the
figure on next page:

24. • General Management in Sports
Organisations
• Finance in Sports
• Managerial Skills & Human
Resources in Sports
• Sports Law & Doping Issues
• Marketing & Communications
• Entrepreneurship & Sports for
Development
• Sports Facility Operations
Overview
Careers
 Sport managers in fields such as
• Media & Advertising
• Sponsorship sales and
managements,
• Tournament operations,
• Player representation/
management,
• Clubs/ academies management,
and more

25. MEDIA & ENTERTAINMENT
MANAGEMENT
Undergraduate Course

26. • Course Overview
 Introduction to Communication Theories
 History of Arts, Media & Culture
 Introduction to Digital Media
 Business Theories
 Introduction to Marketing
 Advertising & Branding
 PR & Events
 Art & Art Management
 Content Development and Management
 Animation, Creative writing & expression
 Theatre and Literature
 Production Planning and Execution
 Media Laws
 Cinema Studies

27. Careers
• Product Managers
• Brand Managers
• Retail Professionals
• Marketing Consultants for the
Lifestyle Industry
• Market Research Analyst
MA in Fashion Marketing
Placements
Koovs.com
Jabong.com
Pantaloon
Madura
UCB
Tarun Tahiliani Private Ltd
Cosmopolitan
Genesis Brands
Wills Lifestyle

28. PD PR & Events
•Promotions and events are an integral part of the fashion and lifestyle industry.
•An important aspect of the communication strategy is to give visibility to the fashion
and lifestyle products.
• Curriculum imparts a comprehensive ability to develop, use and implement
promotional methods and organise and manage various types of events.

29. PD PR & Events
Careers
Event Managers
Fashion Publicists
Fashion Communication
Managers
Fashion Promotion Executives
Placements
Fashion Houses
PR agencies
Event Management
companies

30. Thank You