1. ABCs of MARKETING

2. ABCs of Marketing Sit yourself down, take a seat All you gotta do is repeat after me A B C It's easy as, 1 2 3 As simple as, do re mi A B C, 1 2 3

4. What is Marketing? Marketing IS NOT Advertising

8. Marketing Mix – 4Ps P roduct P rice P romotion and Communication P lace

10. ABCs of Marketing – Building Blocks

11. Building Blocks - Process Adviser SWOT Research Planning Implementation Monitor Evaluation Objectives 3C’s Starts with you Strategies – 4P’s

18. ABCs of Marketing – 4Ps P roduct P rice P romotion and Communication P lace

20. Products Goods Services Events & Experiences Persons Places & Properties Organizations Information Ideas

21. Marketing Can Promote Ideas EducationUSA centers actively promote United States higher education around the world by offering accurate, unbiased, comprehensive, objective and timely information about education institutions in the United States and guidance to qualified individuals on how best to access those opportunities. Net: Study in the United States

22. Price The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.

23. Price

25. Promotion and Communication The means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell.

26. Promotion and Communications The voice of the brand

29. Customer Satisfaction The feeling that a product has met or exceeded the customer’s expectations

30. Building Blocks - Process Adviser SWOT Research Planning Implementation Monitor Evaluation Objectives 3C’s Starts with you Strategies – 4P’s

32. Challenge – Create a 1 year Plan 1 2 3 4 5 6 7 8 9 10 11 12 Target 1 Strategy Target 2 Strategy Target 3 Strategy Target 4 Strategy

33. ABCs of Marketing