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Chapter One The Concept of Marketing
 
Overview of the Course ,[object Object],[object Object],[object Object]
Definition of Marketing ,[object Object]
Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Restaurant Zum See ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Restaurant Zum See (cont.) ,[object Object],[object Object],[object Object],[object Object]
Restaurant Zum See (cont.) ,[object Object]
Restaurant Zum See (cont.) ,[object Object]
Restaurant Zum See (cont.) ,[object Object]
Value Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Chain — Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Concept of Marketing ,[object Object]
Purpose of a Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Solving Customers’ Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Solving Customers’ Problems (cont.) ,[object Object],[object Object],[object Object]
Customer  Satisfaction Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Management Orientations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Leadership ,[object Object],[object Object],[object Object]
 
Marketing Is Everything ,[object Object],[object Object],[object Object],[object Object]
 

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Module 1