I start my media career as an editor of a class magazine when I was twelve. This year I thirty-four year olds. And this is my 22 years experience on media jobs. Just five things. Five important things. Thanks you for listening.

1. 22 year of Media Experience
Bùi Văn Sơn – 11/06/2016

2. I start my media career as an editor of a class magazine when I was twelve. This year I thirty-four year
olds. And this is my 22 years experience on media jobs. Just five things. Five important things. Thanks
you for listening.

3. Lies is good
In Life, Lies is bad. Bad habbit, bad things, bad persons. But in Media, Lies is good. Good for the
manufactures, the seller and even the customers.
Lies is good because truth is bad, is hurt and sometime, is unacceptable.
People just hear what they want to see. Sometime truth is not among them.

4. Hero is made by the Media
There are no good person, there are no good products, there are no good companies.
We only have good-look people, good marketing products and good company’s stories.
All of these were made by Media.

5. Emotional things
Texts, Stories, Pictures, Video, New Articles, Events, Charity Parties… are meaningless without touching
the people’s heart.
We need emotional things. And what’s emotional things depends on what kind of our audiences and
who are we, what are our emotion when we face the product or the story.

6. Channels
Channels is Important because it use almost our budget. Think about channels is the place when we
meet our customer. It must a clean, quiet, comfort and have a lot of customer here. If it not, it isn’t our
channel.

7. Media purposes
Media is created to make people happy, peace and have more knowledge.
If your intention isn’t about that. Don’t make media. Do Advert.