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Energizing Your Association with Components

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Mariner Management / Peggy Hoffman
Mariner Management / Peggy Hoffman

A look at how chapters and member communities can energize your association

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Energize Your Members: Using Components to Drive Engagement Peggy Hoffman, CAE Peter Houstle Mariner Management & Marketing association management, component development, leadership training
Source: www.diabeteseducator.org
Source: www.mgma.com
Source: www.bisnow.com
Source: wordle.net
• Poll 1: • What type of components do you have?  Geographic (chapters, affiliates …)  Specialty Interest Group (SIG) or Community of Practice (CoP)  Specialty Practice groups  Divisions  Virtual communities  None
Membership Drivers … Interest Geography Issue Discipline
• Poll 2: • Do you track your members’ drivers?  Yes, we capture in our member data file each member’s key driver/s  We don’t track individually but do survey  Not in any formal way at this time
Component Success Drivers … Color – YES! (people & energy) Size or shape – No!
Association Role… • Issue Understand • Interest the drivers • Discipline • Geography Create • Formal opportunities • Informal • Embedded Expertise Assist • Tools • Training • Setting metrics • Recognize Celebrate • Reward
Learn more … • Associapedia – Info on Components & other association topics http://www.asaecenter.org/wiki • Idea Center – Mariner’s blog covering all aspects of components http://www.marinermanagement.com/idea-center • Components & ROI Research – 2 studies on why’s of components http://www.marinermanagement.com/resources • Social Fish Blog – great resource for building community http://www.socialfish.org/blog
Contact us … Peter Houstle phoustle@marinermanagement.com Peggy Hoffman, CAE phoffman@marinermanagement.com or on Twitter @peggyhoffman Mariner Management & Marketing 301-725-2508 * www.marinermanagement.com

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Energizing Your Association with Components

  • 1. Energize Your Members: Using Components to Drive Engagement Peggy Hoffman, CAE Peter Houstle Mariner Management & Marketing association management, component development, leadership training
  • 2.
  • 3.
  • 7.
  • 9. • Poll 1: • What type of components do you have?  Geographic (chapters, affiliates …)  Specialty Interest Group (SIG) or Community of Practice (CoP)  Specialty Practice groups  Divisions  Virtual communities  None
  • 10. Membership Drivers … Interest Geography Issue Discipline
  • 11. • Poll 2: • Do you track your members’ drivers?  Yes, we capture in our member data file each member’s key driver/s  We don’t track individually but do survey  Not in any formal way at this time
  • 12. Component Success Drivers … Color – YES! (people & energy) Size or shape – No!
  • 13. Association Role… • Issue Understand • Interest the drivers • Discipline • Geography Create • Formal opportunities • Informal • Embedded Expertise Assist • Tools • Training • Setting metrics • Recognize Celebrate • Reward
  • 14. Learn more … • Associapedia – Info on Components & other association topics http://www.asaecenter.org/wiki • Idea Center – Mariner’s blog covering all aspects of components http://www.marinermanagement.com/idea-center • Components & ROI Research – 2 studies on why’s of components http://www.marinermanagement.com/resources • Social Fish Blog – great resource for building community http://www.socialfish.org/blog
  • 15. Contact us … Peter Houstle phoustle@marinermanagement.com Peggy Hoffman, CAE phoffman@marinermanagement.com or on Twitter @peggyhoffman Mariner Management & Marketing 301-725-2508 * www.marinermanagement.com