Desjoyaux is planning to invest between seven and eight million for the financial year 2019/2020, which is 50% more than its normal investment rate

1. DESJOYAUX IS INCREASING ITS INVESTMENT LEVEL
This year, Desjoyaux, the swimming pool manufacturer, based in Saint-Etienne (Loire), is increasing the level of
investment in its production facility. This decision was motivated by good results and encouraging growth
prospects.
Desjoyaux is planning to invest between seven and eight million for the financial year 2019/2020, which is 50%
more than its normal investment rate. The difference will mainly be invested,from this autumn, in the purchase
of five plastic injection presses,and also new moulds.
Jean-Louis Desjoyaux, boss ofthe Loire-based company, smiles and says “It’s when business is good that you
have to prepare for more difficult times”.
A joke that heralds the excellent performance for the financial year that is just ending.
EXCEEDING THE 100 MILLION EUROS MARK
Restrictions on financial communication prevent the director from stating,for the moment, the exact amount of
the turnoverachieved. However, he has already announced that the symbolic 100 million euros turnover mark
(200 employees) has been exceeded.
“It’s the greatest turnoverthat we have ever achieved. The previous record was set during the 2007/2008
financial year, with a turnoverof 96 million euros”.
The surplus generated and the current operating income follow the same trend: “With a growth of 10%, they can
only be good!”.
However, the company is able to state the performance over the first half of the financial year (from September
2018 to February 2019), which was published during the summer.
Last 28th February, the pool manufacturer had sold 3,886 8x4 equivalent pools, i.e. an increase of 4.06%, which
gave a 12.93% increase in turnover, due to a significant increase in related purchases.
The director explains “Customers are increasingly considering the swimming pool like another room in the
house,that should be made as comfortable as possible”.
The half-yearly current operating income was 2,151 million euros,against a deficit of 1,149 for the first half of
2018. The EBITDA reached a figure of 4,946 million euros,with a surplus of 1,474 million euros (-1,241 for the
first half of 2018).

2. SURFING ON A FAVOURABLE CONTEXT
For Jean-Louis Desjoyaux, the growth of his family-owned company is mainly due to a favourable context, in
terms of both geopolitics and climatic conditions.Furthermore, last summer’s heat wave should continue to
generate increased sales until the end of the year. To continue this progress,the Loire-based SME is focusing its
efforts on innovation and is currently reorganising its product offer around three product lines.
STEPHANIE GALLO TRIOULEYRE
La Tribune