Identifying key stakeholders of CSR & their roles Role of Public Sector in Corporate government programs that encourage voluntary responsible action of corporations Role of Nonprofit & Local Self Governance in implementing CSR Contemporary issues in CSR & MDGs Global Compact Self Assessment Tool National Voluntary Guidelines by Govt. of India Understanding roles and responsibilities of corporate foundations

1. CSR: KEY STAKEHOLDERS
PUBLIC SECTOR. NGOs. CORPORATE FOUNDATIONS.
Dr. Rajesh Timane
HEAD OF THE DEPARTMENT,
DR. PANJABRAO DESHMUKH INSTITUTE OF MANAGEMENT TECHNOLOGY & RESEARCH,
RTM NAGPUR UNIVERSITY, NAGPUR, INDIA
DISCLAIMER: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this presentation are for identification
purposes only. Use of these names, logos, and brands does not imply endorsement.

3. Identifying key stakeholders of CSR & their roles
Role of Public Sector in Corporate government programs that encourage
voluntary responsible action of corporations
Role of Nonprofit & Local Self Governance in implementing CSR
Contemporary issues in CSR & MDGs
Global Compact Self Assessment Tool
National Voluntary Guidelines by Govt. of India
Understanding roles and responsibilities of corporate foundations
CONTENTS

4. IDENTIFYING KEY STAKEHOLDERS OF CSR & THEIR ROLES
Key CSR Stakeholders
Primary Stakeholders Secondary Stakeholders
Shareholders (owners) Local, State & Federal Governments
Employees Regulatory Bodies
Customers Civic Institutions & Groups
Business Partners Special Interest Groups
Communities Trade & Industry Groups
Future Generations Media
The Natural Environment Competitors
Bankers, Lenders and Insurers
Source: Agarwal, S. (2008). Corporate Social Responsibility in India. New Delhi: Response Books / SAGE.

5. ROLE OF PUBLIC SECTOR IN CORPORATE GOVERNMENT PROGRAMS THAT ENCOURAGE
VOLUNTARY RESPONSIBLE ACTION OF CORPORATIONS
CSR Spending in India: 2019-20
Source: https://www.csr.gov.in/index_across.php

6. CSR Spending in India: 2019-20
Source: https://www.csr.gov.in/index_across.php
Financial Years : FY 2019-20
PSU/NON PSU : PSU
Spending: 4,649.62 crores
Financial Years : FY 2019-20
PSU/NON PSU : Total
Spending: 21231 crores

7. CSR Spending in India: 2019-20
Source: https://www.csr.gov.in/index_across.php

8. ROLE OF NONPROFIT & LOCAL SELF GOVERNANCE IN IMPLEMENTING CSR
o The Act lists out a set of activities eligible under CSR. Companies may implement these activities
taking into account the local conditions after seeking board approval.
o The Companies Act, 2013 encourages companies to target their CSR interventions in their local region and
engage in desired level of affiliation with governments and local administration.
o Developing a framework to identify key stakeholder groups including the local community, the local
government or bodies, academia and research institutions, investors, etc.
o Individual CSR efforts by a company consist of establishing a CSR department, assessing the needs of local
communities, undertaking programmes directly or through an NGO and conducting regular impact
assessment studies.
o Involvement of the cluster association will ensure that the local priorities are given due consideration
while developing CSR programmes.
o Understanding the characteristics and complexities of the local landscape and use this information for
strategic planning of community engagement.
o Map local communities and networks. Map key institutions engaged with local communities.
o Engage and influence key opinion leaders in local community.
Source: CII / pwc handbook

9. CONTEMPORARY ISSUES IN CSR & MDGS
In all such situations India has witnessed great contributions made by global MNCs and other
Indian organizations towards CSR initiatives. As per the Companies Act, 2013 in Schedule VII
various CSR activities cover:
Focus Areas MDGs
Eradicating extreme hunger and poverty MDG-1
Promotion of education MDG-2
Promoting gender-equality and empowering women MDG-3
Reducing child mortality and improving maternal health MDG-4 & 5
Combating HIV, AIDS, malaria and other diseases MDG-6
Ensuring environmental sustainability MDG-7
Employment-enhancing vocational skills MDG-2
Social business projects MDG-8
Contribution to the Prime Minister’s National Relief Fund MDG-8

10. GLOBAL COMPACT SELF ASSESSMENT TOOL
The management section enables a company to evaluate the
extent to which issues covered by the UN Global Compact
principles are anchored in the company and applies to all four
areas of the UN Global Compact.
The other sections are designed to assess company performance
in relation to each area of the Global Compact.

12. NATIONAL VOLUNTARY GUIDELINES BY GOVT. OF INDIA
In 2009, India’s Ministry of Corporate Affairs published corporate social responsibility (CSR)
voluntary guidelines, which suggest that business entities should formulate CSR policies to guide
their strategic planning and provide a roadmap for their CSR initiatives.
Two years later, in 2011, the guidelines were superseded by detailed National Voluntary Guidelines
on Social, Environmental, and Economic Responsibilities of Business.
In 2012, the SEBI mandated the top 100 listed companies by market capitalization to make
disclosures on business responsibility and sustainability indicators contained in the NVGs through
the Business Responsibility Reporting (BRR).
The requirement for filing BRRs was extended to the top 500 listed companies from the financial
year 2015-16 and to the top 1000 listed companies from the financial year 2019-20.
In March 2019, the NVGs were updated to include the Sustainable Development Goals (SDGs), and
the United Nations Guiding Principles on Business & Human Rights (UNGPs) and were released as
the National Guidelines for Responsible Business Conduct (NGRBC).

13. NATIONAL VOLUNTARY GUIDELINES BY GOVT. OF INDIA
Principles
1. Ethics, transparency, accountability
2. Safe and sustainable goods and services
3. Well-being of employees
4. Responsiveness to all stakeholders
5. Promoting Human rights
6. Protecting the Environment
7. Responsible policy advocacy
8. Supporting inclusive development
9. Providing value to customer

14. Source: https://www.mca.gov.in/Ministry/latestnews/National_Voluntary_Guidelines_2011_12jul2011.pdf

15. UNDERSTANDING ROLES AND RESPONSIBILITIES OF CORPORATE FOUNDATIONS
Government of India: video library
https://www.csr.gov.in/csr_videos.php

16. Thank You !
Twitter : @timane | E-Mail: timane.rajesh@gmail.com | WhatsApp : +91 98609 31040