1. Business Intelligence:
Raise, OGX
Converting Data into Action for Growth
Rotterdam, 25th-29th November

2. Are these your current challenges?
Not have enough raises?
Raises not converting to
matches?
Too many man hours but not
enough results?
No supply for EP you have
raises?
If these are your challenges implement the output
and overcome them to enable growth!

3. Why BI for Attract stage?
Targeted Marketing Practices
Higher Conversion rate
Informed and Smarter
Decision Making
Ability to Understand and
Align Supply & Demand
Attract more of the right people
and grow like never before

4. RAISE right faster by
attracting the right
people via marketing
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5. Did you
know?!
Macy’s uses a BI platform as the backbone of its digital marketing department. Macy’s turned in a
robust 52% gain in online sales and a 4% pop in overall sales within a year of implementing business
intelligence for reaching out to the right customer.

6. BI tools to Attract
“The ability to raise fast means more revenue and
customers for the organization.”
How each platform helps you raise faster
MyAIESEC.net
Access and analyze global
organizational data
CustomerGauge
Use your promoters to attract
more
manage.aiesec.org
Utilize data to promote the
right products to the right
target audience
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7. MyAIESEC.net
Wouldn't’t it be great to have operational
statistics to ensure you have the right marketing
strategy?
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8. Using myaiesec.net to Attract
“MyAIESEC.net provides you with the access to global
organizational data that helps you analyze the past, present and
implement for the future.”
The most relevant analysis tools on MyAIESEC.net that you can utilize for
smarter marketing strategies are:
Supply & Demand
Management
# of Participants &
Partners
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9. Supply & Demand
Management
By understanding supply & demand,
you are able to know what is available in the
global marketplace, and hence market
the right product, country to your potential
customers.
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10. Supply & Demand Management
Step #1!

11. Supply & Demand Management
Why Supply & Demand understanding?
Step #2!
Student Marketing
Supply and demand helps you
understand the available opportunities
of a specific country by utilizing the
demand ranking (TN) tool.
By using this data to promote these
opportunities to your student market
before they become exchange
participants.

12. Supply & Demand Management
Why Supply & Demand understanding?
Step #3!
Now that you can see the
supply of available internships.
You can leverage this data to
promote to the relevant target
audiences.
Ex: The fastest match rate for
Brazil in GCDP would be crosscultural dialogue, followed by
language literacy due to large
volumes of opportunities.

13. # of Participants &
Partners
By understanding your historical and current
corporate partners, you can develop your
marketing around the industries most popular, and
the type of talent/HR needs they seek
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14. # of Participants & Partners
Step #1!

15. # of Participants & Partners
Step #2!
Provides you with the ability to
see all the national TN takers you
are currently working with.
Enables you to understand your
corporate presence, and the
companies we are engaging with.
Use this data to understand the
market you are working with and
see trends of which industries that
are most relevant with our internship
products.

16. # of Participants & Partners
Step #3!
The ability to view your entity’s list
of TN takers enables you to further
understand your corporate
environment and leverage on your
partnership trends, such as industry,
talent/HR needs.
In addition, you are able to build
an aggregate list of your partners
for marketing credibility upon your
marketing assets such as website,
packages, graphics, etc, and re-sign
strategies with current customers.

17. Frequency of BI from MyAIESEC.net:
Supply & Demand Management
# of Participants & Partners
Analyze at least once every quarter
Analyze dependent on how frequent you acquire
new partners
(recommended: once monthly)
Analyze every time you plan a marketing
campaign or promotion
Use this information to update your
marketing assets every 6 months
Who: VP Operations, OGX, Marketing
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18. CustomerGauge (NPS)
How to enabling promoters to attract
more customers for you via showcasing
the right impact in the right manner!
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19. Using CustomerGauge to Attract
“CustomerGauge provides your customers feedback regarding your
products ”
The data tools that you can utilize for effective
promotions are:
Waterfall report
Promoter comments
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20. Waterfall report
Selling your product based on what
promoters are liking it for is a great
promotions strategy

21. Waterfall report
Step #1!
Searching
You can use the Advanced
Options to get specific data for
your country (and LC)
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22. Waterfall report
Step #2!
Get Data
This chart is telling me that “Cross
Cultural” is the most impactful issue
for our EPs.
I can click on the Comments to see
the Promoters comment and use
them in marketing materials.
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23. Promoter comments
Showcase what your customers are saying
about your product and get in touch with
your promoters for better case studies

24. Promoter comments
Step #3!
Promote
You can use the Promoter
comments to promote their
experiences within the network.
You can also get their contact
information to involve them for
future promotions.
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25. Frequency of BI from CustomerGauge:
Waterfall Report
Promoter Comments
Analyze at least once a month
Analyze & use every time you plan and/or
assess your marketing campaigns
Analyze every time you need to assess a
marketing campaign or promotion
Use this information to update your
marketing assets every month
Who: VP Operations, OGX, Marketing
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26. manage.aiesec.org
Wouldn’t life be easier if you could measure
the marketing to OGX conversion rate?
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27. Using manage.aiesec.org to Attract
“manage.aiesec.org can give you substantial data that will help promote the right
products to the right target audience. This platform acts as a great touch point for the
applicants to engage with and eventually buy your product/service.”
The most relevant analysis tools that you can utilize for
smarter marketing strategies are:
Dashboard tab
Analysis tab
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28. Dashboard tab
By assessing your marketing campaigns and
measuring conversions, you are ensuring growth
in operations through marketing
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29. Dashboard tab
This tab has 2 useful features:
Students Stage
Progression
Students Statuses
This will help track the timeline
and measure the success of your
marketing campaign
This will help measure
conversions from Attract to
Convert on the product
customer flow

30. Dashboard tab
Step #1!
Analyzing the
Marketing campaign
You can track the timeline
and outreach created by a
specific marketing
campaign over a give time
duration. You can do so for
a national and local level.
This will help you understand
what worked and what
didn’t.

31. Dashboard tab
Step #2!
Measure
conversions
You can measure the
conversions from Open to
Raised. The percentage of
conversion mentioned
below every status give
you a clear measure of
conversion rate.

32. Analysis tab
By utilizing your student data, you can attract
more and grow like never before

33. Analytics tab
This tab has 3 useful features:
ORS tab
Get an overview of students
you attract
OP Users tab
Create a detailed profile of
your customer
OP Searched tab
Analyze what your customers
want

34. Analytics tab
Step #1!
Through this data you can
understand the profile of
people you are attracting.
You know who you are
attracting, what do they
want and how they heard
about us.
You can do this for national
and local data

35. Analytics tab
Step #2!
Through this tab, you can
get a detailed profile of
your users/customers.
You can now judge
whether you are attracting
the right target audience
through your marketing
campaigns.

36. Analytics tab
Step #3!
Through this tab, you can
understand what your
customers are searching
for.
You can judge whether
your marketing campaign
has attracted the students
that can be matched.

37. Frequency of BI from manage.aiesec.org:
Dashboard tab
Analytics tab
Analyze at least once every week
Analyze every time you plan and/or assess
your marketing campaigns
Analyze every time you need to assess a
marketing campaign or promotion
Use this information to update your marketing
assets every 6 months
Who: VP Operations, OGX, Marketing
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38. “Information is
your most powerful
tool”
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