"This happens only in India...." Project for International Marketing Course - Rustomjee Business School class of MMS15

2. INTRODUCTION
• About Qutb Minar
• Designated :- In 1993
• It was built by Qutub-ul-din-Aibak
• The Minar is made of red sandstone covered with
intricate carvings and verses from the Qur'an.
• At the foot of the tower is the Quwwat-ul-Islam
Mosque, the first mosque to be built in India.
• This is the first Indian Monument to have an E-
ticket facility.
• Located in Delhi –Qutub Minar is the second
Tallest Minar in India. closest station Delhi Metro.
• It is a UNESCO world Heritage Site.
• Qutub Minar pole of justices. Because it is known
as symbol of Islamic justice. It is finest monument
in world.
Rustomjee
Business
School

3. SWOT ANALYSIS
STRENGTHS
CONNECTIVITY
TOURISM
HERITAGE
WEAKNESS
INFRASTRUCTURE
GOVERENCE
CLIMATIC CONDITIONS
POLITICAL ISSUE
OPPORTUNITY
FOREIGN EXCHANGE
PROMOTE TOURISM
GOOD RELATIONS
CONNECTING PEOPLE
THREATS
THEFTS
RIOTS
Wars
Rustomjee
Business
School

4. Selection of Target Country by:
Opportunity –Risk Analysis Approach
By Carrying out a Cross Country analysis of opportunities and Risk We can select a Target Country for Promoting Qutub
Minar.
Selective
Most
Prefered
Least
Prefered
Selective
Low
High
Low High
Pakistan
The Following Countries can be the prospects
Dubai- Low Opportunity High Risk(Beautiful Mosque already available)
Qatar- Low Opportunity High Risk(Less Population)
Bangladesh-High Opportunity less Risk(But low purchasing power)
Singapore- Low Opportunity High Risk(less Islamic population)
Pakistan- High Opportunity less Risk(97% Islamic country, Connecting with the roots in India, Connecting
with Indians in True sense.)
Rustomjee
Business
School

5. How To Enter Foreign Market
• Tie-up with Pakistan Consulate
• Requesting them to promote about Qutub
Minar and show them short film about
Qutub Minar in conferences and in events.
• Distributing pamphlets and mailers about
Qutub Minar and tourism India.
• Keep a Statue of Qutub Minar in a lobby
of Pakistan consulate.
Rustomjee
Business
School

6. OFFERINGS
INDIA GATE
 India Gate is a national monument of India. Situated in the heart of New Delhi. It was designed by Sir
Edwin Lutyens.
It was commemorates the 70,000 Indian soldiers who lost their lives fighting for the British army during the
world war I
The memorial bears the names of more than 13,516 British and India soldiers killed in the northwestern
frontier in the afghan war of 1919.
Rustomjee
Business
School

7. The Red FORT was the residence of the Mughal emperors of india for nearly 200 years, until 1857.It is
located in the centre of Delhi and houses a number of museums.
The Red Fort was built as a fortified palace of Shahjahanabad, capital of the fifth Mughal Emperor Shah
Jahan, in 1648. Named for its massive enclosing walls of red sandstone,it is adjacent to the older
Salimgarh Fort ,build by islam Shah suri in 1546.
RED FORT
Rustomjee
Business
School

8. Bahai Temple
The structure is made up of pure white marble The architect Furiburz Sabha chose the lotus as the
symbol common to Hinduism, Buddhism,
Jainism and Islam. Adherents of any faith are free to visit the temple and pray or meditate. Around
the blooming petals there are nine pools of water, which light up, in natural light. It looks spectacular at
dusk when it is flood lit.
Rustomjee
Business
School

9. Purana Qila
•The massive gateway and walls of Purana Quila were built by Humayun and
the foundation laid for the new capital, Dinpanah.
•Purana Quila is roughly rectangular in shape having a circuit of nearly two
kilometers.
Rustomjee
Business
School

10. Sikandra (Akbar`s Tomb)- Taj Mahal- Agra Fort
•Sikandra (Akbar`s Tomb): Akbar`s mausoleum lies here. It is a combination of Hindu, Muslim, and Persian
Architecture.
•Taj Mahal: The most elaborate tomb ever erected , in memory of beloved wife Mumtaz Mahal in 1652, Emperor
Shah Jahan. Taj Mahal is built of pure white Marble and is considered to be one of the seven wonders of the world.
•Agra Fort: Built by three generations of Mughal Emperors, in around 100 years and is about 400 years old.
Rustomjee
Business
School

11. Indira Gandhi International Airport
•Indira Gandhi International Airport is the primary international airport of
the National Capital Region of Delhi, India,
Rustomjee
Business
School

12. Kinari Bazar & Chor Bazar
•Chandni Chowk : It is the perfect place to shop in. This densely populated market has been around for more than
three centuries and was once visited by merchants from Turkey, China and even Holland. You may buy curios and
souvenirs from here. Dariba Kalan is known for its pearl, gold and silver jewellery and attar (natural perfumes).
•Chor Bazaar: Located near the Red Fort and Lajpat Rai Market, Chor Bazaar literally means "Thieves' Market".
Rustomjee
Business
School

13. •The Taj Mahal Hotel is a 5-star luxury hotel in Delhi, India. Located in Luyten’s Delhi, towards the
southwest of India Gate, the 11 storey hotel is a fine example ofMughal architecture in the city and is
constructed out of pink Dholpur sandstone and is set amidst lush green gardens. The hotel has 300
luxury rooms, with 27 deluxe suites. The hotel has been awarded by the American Academy of
Hospitality.
•The Imperial, New Delhi, built in 1931, is a luxury hotel in India, located at Queensway, now called Janpath,
close to Connaught Place in New Delhi. It was New Delhi’s first luxurious grand hotel.[1][2]
•Today it has the largest collection of colonial and post-colonial art and artifacts anywhere in Delhi, and has a
museum and an art gallery.[3]
Five star hotels
Rustomjee
Business
School

14. Travel agencies in Pakistan
• Travel Agencies in Lahore
• Sky Chain Travels
• Travel Agencies in Islamabad
• Tourist Services Center (Pvt) Ltd
• Travel Agencies in Peshawar.
• Abasin Travel
Rustomjee
Business
School

15. Restaurants in Pakistan
Rustomjee
Business
School

16. pamplet that we r goin 2 makepamplet that we r goin 2 makepamplet that we r goin 2 make
PAMPLET
Rustomjee
Business
School

17. Promotion
 Digital :-
• Create a Facebook page Wherein people can upload
pictures of their visit to Qutub minar in Delhi. Even
people from Pakistan can do the same and share
their experiences on the page.
• Create a Viral video for facebook and youtube
promoting Qutub Minar and India tourism.
• Create mailers to send bulk mails.(data from
Pakistan consulate)
• Post pictures of foreigners and Famous personalities
who have visited qutub minar on PINTEREST.
• Advertise on websites like Yahoo etc
Rustomjee
Business
School

18.  ATL(Above the line):-
• TVC on television promote Qutub
Minar before cricket matches like
India- Pak and No1 TV shows
specially star plus no1 indian
channel in Pakistan and reality shows
• Print Ads in no 1 selling DAWN
newspaper in Pakistan every 3
months
Rustomjee
Business
School

19.  BTL(Below The line
activity):-
• Promote Qutub Minar and India
tourism through a 1 min video in
various conferences and events
like: info@eventoxs.com , Bilal
Mukhtar Events & PR, Pakistan
Psychiatric Research Center
(PPRC)
Rustomjee
Business
School

20. http://www.sendspace.com/file/
f1dmmf
Rustomjee
Business
School
VIDEO

21. Rustomjee
Business
School