Welfare 30 - Communications Workshop Day 2

1. 30th Anniversary -
Communications
Communication Tools &
Web Publishing
Ramallah - Feb 11 - 2013
Session #2
by @rchakaki
Monday, February 25, 13

2. your tools step #1
Monday, February 25, 13

3. Session format
• interactive - dialogue
• open & transparent
• productive - notes & outcome
• provide constructive criticism
to improve the process
• Think digital
Monday, February 25, 13

4. will’s and won’t’s
• will
• focus on 30th anniversary
• introduce social media communication tools
• tweak processes to facilitate communication
• highlight areas of improvement to be adopted
longterm
• measure outcome
• will not
• build or change the WF communication strategy
• change the WF brand
• stop current workflow
Monday, February 25, 13

5. Agenda
1. Identify media channels
2. Review stakeholders per channel
3. Define engagement types through each
channel
4. Identify the measuring tools per channel
5. Select channels relevant to the WF 30th
6. Drill down on the select channel training
(ex. detailed twitter training)
7. Define an approach to integrate campaign
dissemination and engagement across
channels
8. Define a process and timeline to conduct
outreach across the selected social media
channels
9. Tools to be used (CRM, Analytics, Linked-
in, Twitter, Facebook, HTML Mail, Social
Networking on the WF 30th site.
Monday, February 25, 13

6. who are we addressing?
Individuals
Int’l NGOs
??
??
??
Corporates
Youth
partners
Int’l Gov
Donors
Health
Institutions
Beneficiaries
Jerusalem The Welfare
Architects
Association
Jerusalem
Home
Owners
Monday, February 25, 13

7. segment your target
Monday, February 25, 13

8. channels & users
Monday, February 25, 13

9. select your communication channels
+
Monday, February 25, 13

10. Monday, February 25, 13

11. social media landscape
Monday, February 25, 13

12. document
fundraising notes sharing photo stream accounting
sharing
--- --- --- ---
---
first giving evernote flicker xero
dropbox
thought niche social
crowdsourcing credibility video
leadership blog community
--- --- ---
--- ---
indigogo wikipedia vimeo
wordpress ning
visual social HTML eMail
slide sharing productivity tool analytics
network ------
--- ------ ---
--- campaign
slideshare social text raven tools
pinterest monitor
mass social communication professional
network
---
channels social network
---
crm
----
instant news
----
facebook
& tools linked-in
centric CRM twitter
Monday, February 25, 13

13. drive traffic from various channels to your site
Monday, February 25, 13

14. shorter - faster - more relevant
Hyper-
connectivity
shorter Hyper-
attention transparency
spans
the micro cycle
Miniaturization
of content, Fragmentation
products, and of demand
services and supply
Monday, February 25, 13

15. Monday, February 25, 13

16. Celebration Website
Monday, February 25, 13

17. gift login register
about calendar updates stories
empowering Palestinans through programs of impact
donate $57,999,00
birthday gifts so far
Monday, February 25, 13

18. Walter’s hierarchy of needs - the user experience
Monday, February 25, 13

19. Walter’s hierarchy of needs - the user experience
Monday, February 25, 13

20. Content Management System
• wordpress
• dashboard
• process to manage
• authors, administrators, contributors
Monday, February 25, 13

21. HTML eMail
Monday, February 25, 13

22. stories of a 30 year journey
empowering Palestinans through programs of impact
celebrating our
30th anniversary
join our events
sign up forward
Monday, February 25, 13

23. stakeholders - html eMail lists
• Segmented lists
your input
Monday, February 25, 13

24. social networks
Monday, February 25, 13

25. FaceBook page basics
Monday, February 25, 13

26. Facebook - ENGAGE
• Quality vs. Quantity
• Brand the URL
• Name your page appropriately
• Take prospects to a welcome tab, not
your wall
• Engage potential fans
• Check market insights
• Create interactive campaigns - zeedna
ex.
• Security - know your admin! - CC ex.
Monday, February 25, 13

27. stakeholders - FB audiences
• Segmented lists
your input
Monday, February 25, 13

28. planking - viral memes
Monday, February 25, 13

29. you get one chance do it right
Monday, February 25, 13

30. Twetiquette
Monday, February 25, 13

31. Twetiquette
• Be yourself - don’t be an egg
Monday, February 25, 13

32. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
Monday, February 25, 13

33. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
Monday, February 25, 13

34. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
Monday, February 25, 13

35. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
Monday, February 25, 13

36. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
Monday, February 25, 13

37. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
Monday, February 25, 13

38. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
• Be Aware of Your Audience
Monday, February 25, 13

39. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
• Be Aware of Your Audience
• Be Timely With Communication
Monday, February 25, 13

40. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
• Be Aware of Your Audience
• Be Timely With Communication
• Address Customer Service Issues Privately
Monday, February 25, 13

41. Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
• Be Aware of Your Audience
• Be Timely With Communication
• Address Customer Service Issues Privately
• Warn Followers if You’re Going to Tweet A Lot
Monday, February 25, 13

42. the basics
Monday, February 25, 13

43. the basics
• Twitter Handle - @rchakaki
Monday, February 25, 13

44. the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
Monday, February 25, 13

45. the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
Monday, February 25, 13

46. the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
Monday, February 25, 13

47. the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
Monday, February 25, 13

48. the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
Monday, February 25, 13

49. the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
• #ff (follow friday)
Monday, February 25, 13

50. the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
• #ff (follow friday)
• lists
Monday, February 25, 13

51. the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
• #ff (follow friday)
• lists
• Clients (Tweet deck, twitter 4 iphone)
Monday, February 25, 13

52. the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
• #ff (follow friday)
• lists
• Clients (Tweet deck, twitter 4 iphone)
• Tools (www.twitterfall.com), co-tweet
Monday, February 25, 13

53. #welfare30
Monday, February 25, 13

54. stakeholders - twitter audiences
• Segmented lists
• Organizations
• Celebrities
your input
• Partners
• Members
• Beneficiaries
Monday, February 25, 13

55. slideshare sharing your content
Monday, February 25, 13

56. statistics
Monday, February 25, 13

57. engagement tools
Monday, February 25, 13

58. engagement tools
• Polls
• Surveys
• Sweepstakes
• Coupons
• User-Generated Photo, Essay,
and Video Contests
• Pick your Favorites
• Quizzes
• Trivia
• Group Deals
Monday, February 25, 13

59. stakeholders - engagement tools
• Segmented lists - per tool type.
• Ex. Polls on stats on YES program - who do you target? economists?
your input
Monday, February 25, 13

60. Publishing Process
Monday, February 25, 13

61. Digital Tools - relevant for this phase
• Social networks • HTML Newsletter - campaign
monitor, mail chimp, constant
contact
• Facebook
• Twitter
• Linked-in
• Pinterest
• Publishing - tweetdeck, tweetie
• Co-publishing - Co-tweet, Hootsuite
Monday, February 25, 13

62. Seed Content Update
Channel Target Owner
• WAY Website
• pinterest
• Twitter
• FB
• Linked In
• Blog
• Funding Site
• Video
• Monitoring Tools
• Newsletter
Monday, February 25, 13

63. Other expressions
Channel Target Owner
• TV
• Radio
• Apparel - tshirts, bracelets etc.
• print media.. harpers’ bazzar .. arabian business
week etc.
where else? what else?
Monday, February 25, 13

64. Agenda Review
1. Identify media channels
2. Review stakeholders per channel
3. Define engagement types through each channel
4. Identify the measuring tools per channel
5. Select channels relevant to the WF 30th
6. Drill down on the select channel training (ex.
detailed twitter training)
7. Define an approach to integrate campaign
dissemination and engagement across channels
8. Define a process and timeline to conduct outreach
across the selected social media channels
9. Tools to be used (CRM, Analytics, Linked-in,
Twitter, Facebook, HTML Mail, Social Networking
on the WF 30th site.
Monday, February 25, 13