Only 14% of all online stores and mobile apps have implemented the new Facebook Pixel properly. Everybody else is leaving money on the table. Is your Facebook Pixel set up in the right way? We have compiled a list of 7 key indicators to check whether your Facebook Pixel is implemented properly.

1. 7 indicators that your Facebook pixel
is implemented properly

2. Track useful standard events
• Track events useful for your business
• View Content
• Add to Cart
• Purchase

3. Use dynamic conversion values
• Send the value of your purchases directly to Facebook
• Easily calculate your ROAS

4. Product catalog & DPA (Dynamic Product Ads)
• Currently the most effective way of retargeting on
Facebook
• Promote relevant products to shoppers browsing
your product catalog
• Show people ads for products they have already
seen

5. Custom events - granulated lists
• Define granular data around events
• Create custom audiences
• Use those audiences to setup retargeting and lookalike campaings

6. Google Tag Manager
• Replace hard-coded tags with dynamic tags
• Control which tags are added with a simple web
interface
• Create and activate triggers
• No hard-coding or Java skills needed

7. Facebook Pixel Helper
• Google Chrome extension
• Check if you implemented your Facebook Pixel properly
• Realtime feedback

8. Use “new” Facebook Pixel
• Conversion tracking Pixel + Custom audience Pixel
• As of September 15, you won’t be able to create the “old”
conversion tracking Pixel

9. ReachMob is leading performance and user acquistion group that provides the most
comprehensive, fully managed solution to simplify and optimize your mobile marketing
efforts.
Reachmob Inc.
Aggregated 25+ years of experience in performance marketing and mobile apps growth.
Helped build and grow apps like Appoday, Talking Tom and I’d Cap That from 0 to 100,000,000+ of users.
Advised and delivered hundreds of performance marketing campaigns for clients such as EA, Glu, Zynga, Supercell,
Disney, Warner Bros and numerous others on user acquisition and virality.
Global Reach
Our team is based in San Francisco, Los Angeles, Europe and China.
We’ve helped developers reach billions of downloads all over the world.
• Focused on results
• Full service
• Massive scale
• Creative user acquisition
Don’t settle for anything less. Get more and achieve more.

10. Reach Mob Inc.
870 Market Street San Francisco, CA 94102
Skype: reach.mob
hello@reachmob.co
www.reachmob.co
Our Services
Creative User Acquisition App Store Optimization Rank Improvement
We combine data-driven and
creative methodologies to generate
innovative performance marketing
outcomes.
We offer unique ASO tools and
solutions. Drive marketplace
visibility and drive organic growth
for your apps.
Improve your rank position, increase
your visibility and app recognition.