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Media Literacy
North Carolina Teachers Academy

         Renee Hobbs, Ed.D.
          Temple University
           Philadelphia PA
Our Love/Hate Relationship with
      Media & Technology

                                    Citizen
                         Educator

                Parent
        Self
Instant Message,
                Instant Girlfriend
                        By ROGER HOBBS

               For several years I had a problem
               unusual among Internet geeks: I
               had too much success with women.
               I used the Internet as a means of
               communication with women I had
               already met offline in order to
               overcome my social awkwardness
               and forge romantic relationships.

               Sounds healthy? It wasn’t.
May 25, 2008
               It started in my sophomore year in
               high school…
Instant Message,
                Instant Girlfriend
               I was blinded by the common belief
               that somehow a relationship forged
               on the Internet isn’t real. When I
               saw that fated text message — “I
               love you” — I realized the truth.
               The Internet is not a separate place
               a person can go to from the real
               world. The Internet is the real
               world. Only faster.
May 25, 2008
Integrating Multidisciplinary
        Perspectives
              Donna Alvermann
              Ernest Morrell
              Colin Lankshear
              Don Liu & Julie Coiro
              Richard Beach
              David Buckingham
              Kathleen Tyner
              Henry Jenkins
              Gretchen Schwarz & Pamela Brown
              Bill Kist
Integrating Multidisciplinary
        Perspectives
              John Dewey
              Paolo Freire
              Lev Vygotsky
              Rudolf Arnheim
              Neil Postman
              Stuart Hall
              Norbert Weiner
              Marshall McLuhan
TECHNOLOGY
TOOL: A resource that helps
  you do or make things


 TECHNOLOGY
Hardware
Computer
Digital camera                TOOL: A resource that helps
Video camera                    you do or make things
Cell phone
Microphone
DVD player
Television
                 Software
                 Powerpoint
                                  TECHNOLOGY
PDAs             Word/Excel
                 I-movie
                 Audacity
                 Search engines
TOOL: A resource that helps
CONTENT: The
                  you do or make things
messages that
   matter
                 TECHNOLOGY
Current Events
Entertainment
Science
Work
                                   TOOL: A resource that helps
Fashion            CONTENT: The
Politics                             you do or make things
                   messages that
Math                  matter
History
Nature                              TECHNOLOGY
Money
Love/Romance
Health
Stories about life
TOOL: A resource that helps
 CONTENT: The
                    you do or make things
 messages that
    matter
                   TECHNOLOGY
MEDIA: Forms of
expression and
communication
TOOL: A resource that helps
                CONTENT: The
                                     you do or make things
                messages that
                   matter
                                     TECHNOLOGY
              MEDIA: Forms of
              expression and
Conversation
              communication
Books
Novels
Comics                    Diary
TV shows                  Comedy
Photographs/ Images       News & journalism
Videos/Movies             Information
Videogames                Opinion
Music                     Reference materials
Interview                 Reviews, criticism
TOOL: A resource that helps
 CONTENT: The
                    you do or make things
 messages that
    matter
                   TECHNOLOGY
MEDIA: Forms of
expression and         DISTRIBUTION &
communication          PARTICIPATION:
                      A means of sharing
TOOL: A resource that helps
 CONTENT: The
                     you do or make things
 messages that
    matter
                    TECHNOLOGY
MEDIA: Forms of
expression and          DISTRIBUTION &
communication           PARTICIPATION:
                       A means of sharing

             Publications      Websites
             Presentations     Email/IM/chat
             Performances      You Tube
             Wikis             Skype
                               Social networking
                               Flickr
                               Blogs
TOOL: A resource that helps
          CONTENT: The
                             you do or make things
          messages that
             matter
                            TECHNOLOGY
         MEDIA: Forms of
         expression and         DISTRIBUTION &
         communication          PARTICIPATION:
                               A means of sharing

     PEDAGOGY: A way of learning and teaching


              ANALYZE/
ACCESS                      COMMUNICATE             ACT
              EVALUATE
Media Literacy
     is an Expanded
   Conceptualization of
         Literacy

   SPEAKING & LISTENING

   READING & WRITING

CRITICAL VIEWING & MEDIA
        COMPOSITION


           --Aspen Institute Leadership Forum on
           Media Literacy, Washington DC (1993)
Critically Analyzing Advertising




   VIDEO: Assignment Media
   Literacy, Maryland State
   Department of Education, 1999
Critically Analyzing Non-Fiction
Comprehending
Content

Examining Form
- language
- image
- sound
Media Literacy
Offers
Powerful                       Authors &
Conceptual
                               Audiences
Themes for
Exploring
Multimedia                  Messages &
Genres                       Meanings

                 Representations & Realities
Building Analysis and
Critical Thinking Skills
with the
Media Literacy
Remote Control
Promoting Habits
   of Inquiry
             Authorship: Who made this?
 Authors &   Purpose: Why was it made? Who
 Audiences   is the target audience?

             Economics: Who paid for it?


             Impact: Who benefits from this?
             Why does this matter to me?

             Response: What kinds of actions
             might I take?
Promoting Habits
   of Inquiry
              Content: What is this about? What
 Messages &   values and points of view are
 Meanings     expressed? What is omitted?
              Techniques: How was this
              constructed? What tools and
              techniques were used?
              Interpretations: How might
              different people understand this
              message? What is my
              interpretation and what do I learn
              about myself from my reaction?
Promoting Habits
   of Inquiry
                   Representation: How does this
 Representations & message represent its
 Realities         subject?
                   Context: When was this
                   made? Where or how was it
                   shared?
                    Credibility: What are the
                    sources of information, ideas
                    or assertions? What criteria
                    do I use to evaluate it?
Media Literacy
Offers
Powerful                       Authors &
Conceptual
                               Audiences
Themes for
Exploring
Multimedia                  Messages &
Genres                       Meanings

                 Representations & Realities
Integrating ML
             Across the Curriculum
1. Teaching With Media & Technology
2. Making Connections with Out-of-School Literacies
3. Developing Information Access & Research Skills
4. Strengthening Message Analysis Skills
5. Composing Messages using Multimedia
6. Exploring Media Issues in Society
7. Sharing Ideas and Taking Action
What Works:
                  A Look at the Research

Media literacy education has
varied characteristics based
on program design, learning
outcomes, setting, teacher
qualifications, and the
perceptions of the value of
the program by participating
teachers and students.


Kist, New Literacies in Action, 2005
What Works:
            A Look at the Research
Use of contemporary media
and popular culture in the
classroom makes a difference
in school attendance.

Motivation and engagement
are increased when students
get opportunities to analyze
and manipulate familiar texts.

                                 Michie, Holler if You Hear Me, 1999
What Works:
                   A Look at the Research
Media production is a form
of composition with many
similarities to the writing
process.

Students can learn to use &
apply many rhetorical
concepts in the multimedia
production process.


Bruce, “Multimedia production as composition,” Research on Teaching Literacy
Through the Visual and Communicative Arts, (2008).
What Works:
A Look at the Research
              When integrated into
              English language arts, MLE
              strengthens adolescent
              literacy learning, including
              reading comprehension,
              analysis, and writing skills.


                Hobbs, Reading the Media: Media Literacy
                in High School English (2007)
What Works:
                     A Look at the Research
VIDEO: Mind Over Media                When integrated into
National Education Association 2003
                                      English language arts, MLE
                                      strengthens adolescent
                                      literacy learning, including
                                      reading comprehension,
                                      analysis, and writing skills.
What Works:
A Look at the Research
           Media literacy improves
           children’s ability to make
           distinctions between real life
           experiences and media
           representations.

           MLE alters expectations
           concerning alcohol and tobacco
           use among school-age youth.
                        Austin, Pinkleton, Hust & Cohen,
                        Health Communication, 2004
What Works:
                  A Look at the Research
   Media literacy programs can
   cause lowered
   internalization of the
   beauty standard. It can
   lower the perceived realism
   of media images for
   adolescent females.




Irving, DuPen & Berel, 1998; Neumark-Sztainer et al, 2000
Integrating ML
             Across the Curriculum
1. Teaching With Media & Technology
2. Making Connections with Out-of-School Literacies
3. Developing Information Access & Research Skills
4. Strengthening Message Analysis Skills
5. Composing Messages using Multimedia
6. Exploring Media Issues in Society
7. Sharing Ideas and Taking Action
Our Love/Hate Relationship with
      Media & Technology

                                    Citizen
                         Educator

                Parent
        Self
CONTACT:
Professor Renee Hobbs, Ed.D.
Temple University
Philadelphia PA 19122

Email: renee.hobbs@temple.edu
Phone: (215) 204-4291
Web: http://mediaeducationlab.com

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Day 1 Intro

  • 1. Media Literacy North Carolina Teachers Academy Renee Hobbs, Ed.D. Temple University Philadelphia PA
  • 2. Our Love/Hate Relationship with Media & Technology Citizen Educator Parent Self
  • 3. Instant Message, Instant Girlfriend By ROGER HOBBS For several years I had a problem unusual among Internet geeks: I had too much success with women. I used the Internet as a means of communication with women I had already met offline in order to overcome my social awkwardness and forge romantic relationships. Sounds healthy? It wasn’t. May 25, 2008 It started in my sophomore year in high school…
  • 4. Instant Message, Instant Girlfriend I was blinded by the common belief that somehow a relationship forged on the Internet isn’t real. When I saw that fated text message — “I love you” — I realized the truth. The Internet is not a separate place a person can go to from the real world. The Internet is the real world. Only faster. May 25, 2008
  • 5. Integrating Multidisciplinary Perspectives Donna Alvermann Ernest Morrell Colin Lankshear Don Liu & Julie Coiro Richard Beach David Buckingham Kathleen Tyner Henry Jenkins Gretchen Schwarz & Pamela Brown Bill Kist
  • 6. Integrating Multidisciplinary Perspectives John Dewey Paolo Freire Lev Vygotsky Rudolf Arnheim Neil Postman Stuart Hall Norbert Weiner Marshall McLuhan
  • 8. TOOL: A resource that helps you do or make things TECHNOLOGY
  • 9. Hardware Computer Digital camera TOOL: A resource that helps Video camera you do or make things Cell phone Microphone DVD player Television Software Powerpoint TECHNOLOGY PDAs Word/Excel I-movie Audacity Search engines
  • 10. TOOL: A resource that helps CONTENT: The you do or make things messages that matter TECHNOLOGY
  • 11. Current Events Entertainment Science Work TOOL: A resource that helps Fashion CONTENT: The Politics you do or make things messages that Math matter History Nature TECHNOLOGY Money Love/Romance Health Stories about life
  • 12. TOOL: A resource that helps CONTENT: The you do or make things messages that matter TECHNOLOGY MEDIA: Forms of expression and communication
  • 13. TOOL: A resource that helps CONTENT: The you do or make things messages that matter TECHNOLOGY MEDIA: Forms of expression and Conversation communication Books Novels Comics Diary TV shows Comedy Photographs/ Images News & journalism Videos/Movies Information Videogames Opinion Music Reference materials Interview Reviews, criticism
  • 14. TOOL: A resource that helps CONTENT: The you do or make things messages that matter TECHNOLOGY MEDIA: Forms of expression and DISTRIBUTION & communication PARTICIPATION: A means of sharing
  • 15. TOOL: A resource that helps CONTENT: The you do or make things messages that matter TECHNOLOGY MEDIA: Forms of expression and DISTRIBUTION & communication PARTICIPATION: A means of sharing Publications Websites Presentations Email/IM/chat Performances You Tube Wikis Skype Social networking Flickr Blogs
  • 16. TOOL: A resource that helps CONTENT: The you do or make things messages that matter TECHNOLOGY MEDIA: Forms of expression and DISTRIBUTION & communication PARTICIPATION: A means of sharing PEDAGOGY: A way of learning and teaching ANALYZE/ ACCESS COMMUNICATE ACT EVALUATE
  • 17. Media Literacy is an Expanded Conceptualization of Literacy SPEAKING & LISTENING READING & WRITING CRITICAL VIEWING & MEDIA COMPOSITION --Aspen Institute Leadership Forum on Media Literacy, Washington DC (1993)
  • 18. Critically Analyzing Advertising VIDEO: Assignment Media Literacy, Maryland State Department of Education, 1999
  • 20. Media Literacy Offers Powerful Authors & Conceptual Audiences Themes for Exploring Multimedia Messages & Genres Meanings Representations & Realities
  • 21. Building Analysis and Critical Thinking Skills with the Media Literacy Remote Control
  • 22. Promoting Habits of Inquiry Authorship: Who made this? Authors & Purpose: Why was it made? Who Audiences is the target audience? Economics: Who paid for it? Impact: Who benefits from this? Why does this matter to me? Response: What kinds of actions might I take?
  • 23. Promoting Habits of Inquiry Content: What is this about? What Messages & values and points of view are Meanings expressed? What is omitted? Techniques: How was this constructed? What tools and techniques were used? Interpretations: How might different people understand this message? What is my interpretation and what do I learn about myself from my reaction?
  • 24. Promoting Habits of Inquiry Representation: How does this Representations & message represent its Realities subject? Context: When was this made? Where or how was it shared? Credibility: What are the sources of information, ideas or assertions? What criteria do I use to evaluate it?
  • 25. Media Literacy Offers Powerful Authors & Conceptual Audiences Themes for Exploring Multimedia Messages & Genres Meanings Representations & Realities
  • 26. Integrating ML Across the Curriculum 1. Teaching With Media & Technology 2. Making Connections with Out-of-School Literacies 3. Developing Information Access & Research Skills 4. Strengthening Message Analysis Skills 5. Composing Messages using Multimedia 6. Exploring Media Issues in Society 7. Sharing Ideas and Taking Action
  • 27. What Works: A Look at the Research Media literacy education has varied characteristics based on program design, learning outcomes, setting, teacher qualifications, and the perceptions of the value of the program by participating teachers and students. Kist, New Literacies in Action, 2005
  • 28. What Works: A Look at the Research Use of contemporary media and popular culture in the classroom makes a difference in school attendance. Motivation and engagement are increased when students get opportunities to analyze and manipulate familiar texts. Michie, Holler if You Hear Me, 1999
  • 29. What Works: A Look at the Research Media production is a form of composition with many similarities to the writing process. Students can learn to use & apply many rhetorical concepts in the multimedia production process. Bruce, “Multimedia production as composition,” Research on Teaching Literacy Through the Visual and Communicative Arts, (2008).
  • 30. What Works: A Look at the Research When integrated into English language arts, MLE strengthens adolescent literacy learning, including reading comprehension, analysis, and writing skills. Hobbs, Reading the Media: Media Literacy in High School English (2007)
  • 31. What Works: A Look at the Research VIDEO: Mind Over Media When integrated into National Education Association 2003 English language arts, MLE strengthens adolescent literacy learning, including reading comprehension, analysis, and writing skills.
  • 32. What Works: A Look at the Research Media literacy improves children’s ability to make distinctions between real life experiences and media representations. MLE alters expectations concerning alcohol and tobacco use among school-age youth. Austin, Pinkleton, Hust & Cohen, Health Communication, 2004
  • 33. What Works: A Look at the Research Media literacy programs can cause lowered internalization of the beauty standard. It can lower the perceived realism of media images for adolescent females. Irving, DuPen & Berel, 1998; Neumark-Sztainer et al, 2000
  • 34. Integrating ML Across the Curriculum 1. Teaching With Media & Technology 2. Making Connections with Out-of-School Literacies 3. Developing Information Access & Research Skills 4. Strengthening Message Analysis Skills 5. Composing Messages using Multimedia 6. Exploring Media Issues in Society 7. Sharing Ideas and Taking Action
  • 35. Our Love/Hate Relationship with Media & Technology Citizen Educator Parent Self
  • 36. CONTACT: Professor Renee Hobbs, Ed.D. Temple University Philadelphia PA 19122 Email: renee.hobbs@temple.edu Phone: (215) 204-4291 Web: http://mediaeducationlab.com