This is a short and simple talk/ lecture on how to get into some innovative themes of applied research in tourism and hospitality. Highly useful for learning how to get into a subject matter or theme in tourism and hospitality research. Equally useful for the graduate researchers as well as academic and professional community.

1. A Lecture on Research in Tourism and Hospitality
An Initiative for Promoting
Tourism and Hospitality Management Research Colloquium
for
Master of Hospitality Management (MHM) Students
at
NEPALACADEMY OF TOURISM & HOTEL
MANAGEMENT (NATHM)
by
C P Rijal, PhD
November 15, 2017 1

2. Agenda for Discussion Today
1. Need for applied research in tourism and
hospitality in Nepal
2. Exploration of a few research areas in tourism
and hospitality management in Nepal
3. Getting into the area of interest
4. Crafting a concept note for research in your
area of interest 2

3. 1. Why research in tourism and hospitality in Nepal
 Intuition-led decision making is prevailing in almost all
sub-sectors of these service domains; many institutions
could not achieve sustainable development and growth.
 There is no doubt, tourism and hospitality is the only
viable sector for economic development in Nepal.
 Higher education is evolving in tourism and hospitality.
 The providers of accommodation, food, travel, tour and
entertainment services are gradually heading onto
institutionalization.
 There is immense need for academia-industry linkage to
groom future entrepreneurs and skilled workforce for
both the academia and industry.
 Research-based practices in education and industry
would serve instrumental in promoting evidence-based,
pragmatic learning leading human capacity building for
promoting effective management of these special sectors
of national economy. 3

4. 2. Have you ever thought of these initiatives?
1. Commoditization of services
2. Experience gaps
3. Service recovery
4. Indigenous knowledge management
5. Digital marketing and promotion
6. Incubation in experience economy
7. Rate of return in experience economy
8. TQM implications for experience economy
9. Development and promotion of new destinations
10. System governance of tourism and hospitality
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5. 3. Are you interested? So, how to get there…
1. Study referred and research-based publications
2. Make a habit of reading modern books
3. Listen to your professors and visitors
4. Request the entrepreneurs and professionals
5. Observe the situation
6. Listen to yourself
7. Discuss in close-circle peer groups
8. Follow the socio-political developments
9. Travel new places during the vacations
10. Review policy documents
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6. 4. Development of a concept note is a good idea
1. Develop a preamble
2. Establish the objectives
3. Craft the statement of the problem
4. Establish research questions
5. Set the research hypotheses
6. Establish expected outcomes of the research
7. Outline scope of works
8. Define the key variables or terminologies
9. Establish a conceptual framework of the study
10. Establish a tentative plan of action
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7. Remember, Your Work Must Commence with
a Good Review of Literature
7
Research
Policy and PracticeEducation
Theory
Review of Literature

8. Here we are towards the end of our discussion…
By now, there must be something ringing in your
mind, let’s share it one by one
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9. In case you feel I can help you…
rijalcpr@gmail.com
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10. Thank you for your active participation!!!
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