1. THE BASICS
Really Chapter 1

2. WHAT IS HEALTH BEHAVIOR?
 Those behaviors that impact a person’s health.

3. WHAT IS HEALTH EDUCATION?
 Process of educating people about health
 Any combination of planned learning
experiences based on sound theories that
provide individuals, groups, and communities the
opportunity to acquire skills and information
needed to make quality health decisions.

4. OR…
 Any combination of learning experiences
designed to facilitate voluntary actions
conducive to health.

5. WHAT IS HEALTH PROMOTION?
 Related by not the same as health education
 Broader term

6. HEALTH PROMOTION IS…
 Any planned combination of educational,
political, environmental, regulatory, or
organizational mechanism that support actions
and conditions of living conducive to the health of
individuals, groups, or communities.

7. IT IS ALSO…
 The combination of educational and ecological
supports for actions and conditions of living
conducive to health

8. HEALTH EDUCATORS
 Professionally prepared
 Serves in a variety of roles
 Specifically trained to utilize appropriate
educational strategies and methods to facilitate
the development of policies, procedures,
interventions, and systems conducive to the
health of individuals, groups, and communities

9. HEALTH EDUCATORS THEN & NOW
 Mid-1800s: school hygiene education
 Early 1900s: public health arena, journalists, writers,
social workers, visiting nurses
 Late 1900s: clinicians unable to provide needed health
education – heavy workload, lack of formal training in
educating others, lack of time, need for educational at
all levels of prevention

10. 7 MAJOR AREAS OF
RESPONSIBILITY
 Assessing
 Planning
 Implementing
 Evaluating
 Coordinating
 Acting
 Communicating

11. THE FRAMEWORK
 Provided a guide for institutes of higher
education to use in design and revision of health
education curricula
 Used by National Commission for Health
Education credentialing to develop core criteria
for CHES
 Utilized by program accrediting and approval
bodies to review IHE academic programs in
health education

12. ASSUMPTIONS OF HEALTH
 health status can be changed
 health and disease are determined by
dynamic interactions among biological,
psychological. Behavioral, and social factors
 disease occurrence theories can be
understood
 appropriate prevention strategies can be
developed to deal with the identified health
problems
 behavior can be changed and those changes
can influence health

13. ASSUMPTIONS CONTINUED
 individual behavior, family interactions, community and
workplace relationships and resources and public policy
all contribute to health and influence behavior change
 initiating and maintaining a behavior change is difficult
 individual responsibility should not be viewed as victim
blaming
 for health behavior change to be permanent, an
individual must be motivated and ready to change

14. MAKING THE CONNECTION
 program participants voluntarily adopt actions
conducive to health
 to achieve this goal the assumptions must be in place
 cannot force lifelong health enhancing behaviors
 can’t expect change just because people saw a health
promotion program