You Online - How to Present Yourself Professionally on Social Media
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Learn how to present, communicate, and protect yourself online. Presented by alumnus Jacob Curtis, Digital Marketing Strategist at Bonfire Marketing. This session will cover the rise of social media and how it has affected our methods of communication. As you begin to engage in social networks, how you present yourself online will become increasingly important. Recruiters and other professionals are Googling you and checking your Facebook page, what will they find? Learn how to present, communicate, and protect yourself online.
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You Online - How to Present Yourself Professionally on Social Media
- 1. You Online: Communicating Effectively Through Social Media
- 2. What We Will Cover • Ways to claim your identity online • Social media channels and how to use them to communicate • How to protect yourself online
- 3. Who Am I? • Jacob Curtis • 2010 Oregon State Graduate – New Media Communications • OSU projects • NetBiz • Bonfire Marketing • Blogger
- 4. Overview Rise of Social Media http://bit.ly/SocialMedia_Rise
- 6. My Story • Claiming your identity needs to be important to you, own it! • JacobCurtis.co
- 7. Own Your Search Results • Register a website – Mobile friendly • Free or Paid • About.me page
- 8. Own Your Social Profiles • Facebook, LinkedIn, Google+, Twitter • Fill out your bio completely • Vanity URL – Ex: facebook.com/JacobkCurtis • Look out for new platforms
- 9. Own Your Face • Professional Picture across channels • Important for Google Image Search • No logos
- 10. Own Your Reputation • Consistency across platforms • Language • Status updates • Compromising pictures • Email: pinkbearxoxox@email.com • Bad press?
- 11. Own Conversations About You • Google Alerts • Find conversations • You’re not a celeb…yet
- 13. LinkedIn • Professional Platform – Networking – Finding Jobs – Marketing • Ranks very high in search results • Actively used by recruiters
- 14. Linkedin Profile
- 15. LinkedIn Profile
- 16. LinkedIn Profile
- 18. LinkedIn Best Practices • Complete your profile • Professional profile picture • Ask for recommendations and endorsements • Keep only relevant jobs • Ask to connect at offline events • Engage in groups • Updates about industry
- 19. Twitter
- 21. Twitter Best Practices • Complete your profile • Describe what will people get from following you • Professional profile picture • Connect with influencers and monitor what they do • 140 characters • Relevant hashtaging • 70% industry content (can be automated), 10% responding, 10% personal, 10% live • Use @ mention when sharing articles or networking
- 22. Facebook
- 24. Facebook Best Practices • Complete your profile • Perfect for personal use • Keep it clean • Be careful of your updates • Join Fan pages • Engage in Groups
- 25. Google +
- 27. Google+ Best Practices • Complete your profile • Circle relevant people into segmented groups • Connect with influencers and monitor what they do • Connected with Gmail, YouTube • Relevant hashtags • Use + mention when sharing articles or networking • Engage in communities
- 29. Facebook Privacy
- 30. Facebook Privacy
- 31. Twitter Privacy
- 32. LinkedIn Privacy
- 33. Google + Privacy
- 34. Key Privacy Takeaways • Check your privacy • Watch for platform updates • Website: WhoIs Domain Security • Be careful what you post
- 35. Conclusion By being here today you learned: • Ways to claim your identity online • Social media channels and how to use them to communicate • How to protect yourself online
- 36. Conclusion Thank you and Go Beavs!