Social Media presentation for the Friends of the Library Annual Board Retreat - Jan 29, 2011

1. Friends of the LibraryUsing Facebook By Robyn Sharp Today’s Webinar

2. Today’s Seminar Who I Am Social Media for an Organization How YOU Can Help! Grow Your Online Network Tools/Strategies Annual Book Sale Q&A

4. Specialize in Social Media Design and Marketing for Small Business Owners through my company Sharp Social Media

5. Founded local chapter of the Social Media Breakfast Club

6. Writes on social media for ExclusiveFocus magazine and Examiner.com

8. New Marketing Media Almost instant feedback Permission based Laser targeted Personal Email

9. Top 3 Social Media Sites Facebook Over 500 million registered users worldwide. The #2 most visited website (#1 is Google). Go where your customers, prospects, and networking partners already go. They may not visit your website daily, but they will log on to Facebook. Linkdin The “business version” of Facebook. Allows you to share your resume and contact info plus get recommendations. Great place to network with local business owners or networking partners. Ranks high in Google searches for your name! Twitter Allows for short “tweets” that are less than 140 characters. Everything is public! Even when directed at one person. Not as personal and more unknown connections. Great resource for links.

12. So how do you get people interested? 1. By posting… Fun personal things Videos Photos Testimonials What’s new Contests Specials Events Links Contact info Know you Like you  Trust you

13. So how do you do that? 2. Getting people to click the “Like” button!

14. If they “Like” you, they become your fans!

15. EXAMPLES

16. Abilene Gives

17. Capture Donations

18. Capture Info

19. Offer special services

20. Get really creative & engaging

21. Offer the same specials as in your traditional advertising

22. Possibilities are endless! More tabs

24. I understand they are customizable

25. I understand they need to have personalitySo what are the steps?

28. Step 3: Decide on the custom tabs Step 4: Decide which will be your landing page

29. Step 4: Customize

30. Step 5: Customize HTML

32. Once you have 25 fans – create a custom URL. Example: www.facebook.com/SharpMarketing (Go to www.facebook.com/username to set)

33. Post custom URL’s on all printed materials.

35. Grow your personal network

36. Create Events

39. Friends of the Library

40. Pre-Plan Your Updates Use www.Hootsuite.com to pre-schedule social media posts to your organization Facebook page!

41. Promote the Book Sale Lead up to the event with regular reminders and opportunities for involvement. Post lots of PICTURES! Give updates on the event…how much is raised, how many in attendance, fun facts. Share and tag the @Friends of the Library page throughout the event on personal Facebook pages.

42. Q&A(Visit www.facebook.com/SharpMarketing)