A small yet informative presentation from

1. An Insight into India leading
Telecom Giant
By
Sonakshi Mehta
Sravani BL
Omkar Tawade
Himanshu Choudhary
Tamaraparni Sripad
Varun Kumar
Rohit

2. INTRODUCTION,HISTORY AND VISION
 BhartiTele-Ventures was incorporated on July 7, 1995 Bharti
Tele-Ventures received certificate for commencement of
business on January 18, 1996.
 For more information related to this please visit
“http://economictimes.indiatimes.com/bharti-airtel-
ltd/infocompanyhistory/companyid-2718.cms”
 " Enriching lives means putting the customer at the heart of
everything we do.We will meet their needs based on our
deep understanding of their ambitions, wherever they are.
By having this focus we will enrich our own lives and those of
our other key stakeholders. Only then will we be thought of
as exciting, innovation, on their side and a truly world class
company."

3. CAREERS AT AIRTEL
 CareersWebsite
 Social Media
 Employee Referral
 Recruitment Partners
 Online Job Boards
 Telephonic Screening
 Online Assessments
 Functional Interview
 Final round of Interview
with a Panel
 Offer Discussion
 BackgroundVerification
Process

4. iCreate
 It is a business plan competition which was initiated in 2009
 The competition is judged in 3 rounds across the business schools
who are divided into 3 zones – in the first round, students provide
an executive summary for the case study they select, 5 teams
from each of the zones are selected during this round; in the
second round, each team is assigned a mentor from airtel to
guide them to put together a detailed business plan to
substantiate the case solution with the implementation and cost
details and present the plan to an eminent airtel jury in special
zonal rounds conducted at select campus in the zone and two
winners are selected from each zone.The third and final round is
held at airtel Center where the 6 selected teams present their
plan to the business heads of the functions and one winner is
selected.

5. MARKETING AND BRANDING OF
AIRTEL

6. BRAND EQUITY OF AIRTEL
PERFORMANCE
DYNAMISM
LEADERSHIP

7. POSITION OF BRAND IN CUSTOMER
MIND
AIRTEL
HAS A
BRAND
PREPAID
CARD,
SERVICE
BRAND,
MAGIC
PREMIUM
CATEGORY
RELATIONSHI
P ANGLE IN
CAMPAIGN
SOFTER &
SENSITIVE
BRAND

8. TAGLINES AT DIFFERENT
PERIODS
POWERTO KEEP INTOUCH(1995-1998)
TOUCHTOMMOROW(1999-2001)
LIVE EVERY MOMENT(2002-2003 i.e
DURING A.R.RAHMANTIME)
EXPRESSYOURSELF(2003-2008)

9. WHY HAVE SACHIN,RAHMAN AND
SHAHRUKH BEEN SELECTED AS BRAND
AMBASSODORS
SACHIN • CRICKET
RAHMAN
• MUSIC
COMPOSER
SHAHRUKH • MOVIES
Because they are leaders in their
respective field, so is AIRTEL.

10. Rebranding For Global
Expansion
 In 2010 AIRTEL has
launched its new logo for
global expansion.
 For younger look and
aspiration for a better
future
 And also expanding
their services into DTH
and other services( 3G).
 After acquisition of ZAIN
telecoms(AFRICAN
Company).

11. INSIGHT INTO STATISTICS OF AIRTEL

12. NET PROFIT & REVENUE OF AIRTEL
 Airtel operates in 20 countries across Asia and Africa, but India is its
biggest market.
 Bharti's Africa operations' net loss in the quarter widened to $124
million (Rs 744 crore) in 2014 from $91 million (Rs 546 crore) a year
earlier.
 Overall Net profit rose to Rs 962 crore in 2014 from Rs 509 crore in
2013. Revenue for the quarter was up by 13.5% to Rs 22,219 crore.
 Airtel DTH India ranks 4th with a subscriber base of 9.1 million.
 World’s 4th largest telecom company by the number of subscribers.

13. Rank
Operator's
Name
Subscribers
in crores
Ownership
1 Bharti Airtel 21.5
Bharti
Enterprises (64.76%)
SingTel (32%)
Vodafone (4.4%)
2 Vodafone India 17.38
Vodafone
Group (100%)
3 Idea Cellular 14.35
Aditya Birla (49.05%)
Axiata Group
Berhad (19.96%)
4
Reliance
Communicatio
ns
11.0
Reliance ADAG (67%)
Public (26%)
RANKING BASED ONTHE NUMBER
OF SUBSCRIBERS
(India)

14. ADDITION IN MARKET SHARE BYVARIOUS
TELECOM OPERATORS

15. FINANCE OF THE COMPANY

17. NNN
Source: official site

18. Source: moneycontrol.com

19. Source:moneycontrol.com

20. Areas of Operation

21. Operations
 Operations in 20 countries across India & South Asia, Africa, and the
Channel Islands.
 In India, the company's product offerings include 2G, 3G and 4G
wireless services, mobile commerce, fixed line services, high speed
DSL broadband, IPTV, DTH, enterprise services including national &
international long distance services to carriers.
 In the rest of the geographies, it offers 2G, 3G wireless services and
mobile commerce.
 Bharti Airtel had nearly 210 million customers across its operations
at the end of July 2014

24. MARKET SHARE(GSM) AS OF JULY 2014
Source : www.telecomtalk.info

25. Sustainability Report for India
Operations
 Presents company's approach, initiatives & future plans
across social and environmental development.
 Reports 11% reduction in Green House Gas (GHG)
emissions per terabyte in network infrastructure.
 Presents company's blueprint on 'Social Inclusion'

26. TARIFFS AND RATES

29. RECENT DEVELOPMENTS

30. • Airtel crosses 200 million mobile customer mark in
India
• 2014- Becomes the first Indian telco to offer 4G
service on mobile phones.
• Airtel launches 'OneTouch Internet' - the simplest
way for first time users to learn the internet.
• Airtel to Deploy Mobile ServicesAcrossAfrica

31. • Airtel calls off Rs 700-crore deal to acquire Loop Mobile
• Airtel launches ‘The Smartphone Network’ ad campaign
• The EconomicTimes Global Business Summit to focus on new-
age India
• Mi India announces Redmi Note 4G in partnership with Airtel
• Airtel has quickly withdrawn theVOIP charges that they were
going to levy