1. Evaluation – How does your
media product represent
particular social groups?
By Rachael Sampson

2. Firstly – What is My Particular Social
Group?
The group of people my music magazine is trying to attract is those
who are in the 16-20 bracket (young adults) who have an interest in
the genre alternative rock. This genre covers musical artists such as
Red Hot Chili Peppers, Nirvana, Hole, Pearl Jam, The White Stripes,
Pixies and The Smashing Pumpkins.

3. Ways in which I think this is represented
in my music magazine
• The main style of people who enjoy this style of music like the typical
grunge look. I made my magazine look grunge-esque by having a
colour scheme of red, black and white, then for my double page
spread I used a green. This reflects the genre and doesn’t go away
from the conventional grunge appearance which means it is simple
for an audience to see what style of magazine it is.

4. • I also think this is reflected from the logo of the magazine. The
definition of tremolo is the component on an electric guitar which
can be used to alter the frequency of the music. This component is
used a lot within the alternative rock music scene. Therefore it
would lure in my target audience and it represents the whole social
group. The style in which it is portrayed in also gives this
representation because it is very simplistic. If you look at other
logos of magazines about alternative rock, you can see that they are
all simplistic.

5. • It also represents this social group through the language used within
the magazine, take the interview as an example, the loose, reckless
language used which is slightly informal is representing this group
because stereotypically, the people reading it speak in similar
tongue to this. Looking at interviews with the role models for this
target audience, they swear a lot and don’t shy away from telling
the truth. Using language like this in my music magazine is
representing these role models and their fans as it is how they
typically speak.

6. • One of the key ways I managed to make my music magazine
represent particular social groups is by using artists known to the
readers along with my own made up artists. Using names such as
Arcade Fire, John Frusciante, Anthony Kiedis and Kim Deal.

7. • The finer details which I think reflect my particular social group is the
way I portrayed my feature ‘The Comrads’ for my female model I t
was crustal that she had red lipstick and black winged eyeliner
because that is a common relation between how people portray
themselves when they love the alternative rock genre. Also
portraying the models in a very intimidating way, with blunt looks
and dark clothing, and for the female model, making her look
slightly sexualised by showing her stomach on the double page
spread.