The document describes a bioelectrochemical system (BES) for decentralized wastewater treatment using microbial fuel cell technology. The system generates electricity from wastewater while treating it. A team presented on their BES, which synergistically couples microbial fuel cells with algae bioreactors for complete wastewater treatment and energy recovery. They discussed lessons learned from developing and demonstrating the technology.

1. Bioelectrochemical System
for Wastewater Treatment
“BES”
Decentralized wastewater treatment using Microbial Fuel Cell Technology
resulting in Electricity Generation from Wastewater.
Interview Video
http://youtu.be/
Team 10
C1VFJbu1ppk
Spring 2012
Technology Video Blog
http://youtu.be/
Final Presentation
http://ipbuwm.
k7sQuNUsdMQ
wordpress.com

2. Integrated Photo-
Bioelectrochemical System
The synergistic coupling of
Microbial Fuel Cell
technology with
Algae Bioreactors for Contacts
complete treatment of this week
wastewater 4
Kyle Jacobson Zhen He Mark Murphy
EL PI Mentor

3. BES
Bioelectrochemical
System for Wastewater Treatment
Decentralized wastewater
treatment using Microbial
Fuel Cell Technology
Total
Interviews/
Conversations
102
Kyle Jacobson Zhen He Mark Murphy
EL PI Mentor

4. How does a microbial fuel cell work?
e-
Bacteria
Fuel O2
H+
CO2 H2O
Anode Cathode
Cation Exchange Membrane

5. Team: IPB
Business Model Canvas 1
• Problem • Outsourcing
• S. Alliance
Solving • Direct
• Coopetition
• Joint Ventures• Production • Energy Eff.
Services • End
• Web-Based User
• Buyer- • WW
Supplier Treatment
• Bioenergy
• Direct Comm
• IP • Through Firm
• Website
• Case-by-case
• People
• Asset Sale
• Manufacturing
• Licensing

6. Team: IPB
Business Model Canvas 1
• Problem • Outsourcing
• S. Alliance
Solving • Direct
• Coopetition
• Joint Ventures• Production • Energy Eff.
• Buyer- • WW
Services
• Web-Based
• End
User ?
Supplier Treatment
• Bioenergy
• Direct Comm
• IP • Through Firm
• Website
• Case-by-case
• People
• Asset Sale
• Manufacturing
• Licensing

7. Team: IPB
Business Model Canvas 1
• Problem • Outsourcing
• S. Alliance
Solving • Direct
• Coopetition
• Joint Ventures• Production • Energy Eff.
• Buyer- • WW
Services
• Web-Based
• End
User ?
Supplier Treatment
• Bioenergy
• Direct Comm
• IP • Through Firm
• Website
• People
• Manufacturing
• Case-by-case
• Asset Sale
• Licensing
?

8. Team: BES
Final (HA!) Business Model Canvas
- Problem -Energy Recovery - Self-service Water/
- S. Alliance From Waste - Contracted
Water Tech
Solving Wastewater
- Education --Less Sludge Service Technology
Company
Production - Direct/ Firm
-Joint Ventures
-Energy Savings Indirect Sales - Seimens
-Manufacturing - Veolia Water
- GE Water
-Direct Comm - Ovivo
-IP -Through Partners - EDI
- Trojan
-Website
-Trade Conference
- People - Licensing
- R&D

9. What we learned
• Regulation driven – ever tightening

10. What we learned
• Regulation driven – ever tightening
• New Technology should be:
– Low cost
– Small footprint
– Low maintenance
– Fluctuating loads

11. What we learned
• Regulation driven – ever tightening
• New Technology should be:
– Low cost
– Small footprint
– Low maintenance
– Fluctuating loads
• Value propositions confirmed

12. What we learned
• Regulation driven – ever tightening
• New Technology should be:
– Low cost
– Small footprint
– Low maintenance
– Fluctuating loads
• Value propositions confirmed
• Customers interested in MFC technology
• Demonstration scale needed to validate
technology

13. Learning pathway Feedback
Sunnyvale WWTP –
I-Corp Program Separation and Space issue
Start
Customer Another Product (algae) to
Contacts deal with
Municipal WWTP – Conservative
in adoption of new tech
Demonstration Scale!
Have you looked at Industrial?
Transition Period
Industrial WW Producers:
Partnerships Food/Beverage
Technology
Development Larger Water Company – Why do we want algae?
Have you piloted this yet?
(Mature technology)
Sales Reps: Influencing everyone!
More Industrial WW
Algae
Producers:
More flexible in adoption...

14. Food and Beverage Wastewater
Market Size - 2011*
$1.5 billion
Total
Market
$450 million
(30% new facilities)
Total Available
Market
$135million(30% small scale
Target treatment system)
Market
5% Annual Growth
*Frost and Sullivan, 2012

15. Target
Market Target Market
• Food and Beverage WW producers
– Low to Medium Strength Organic Load
• 500-2000mg/L COD
– Low to Medium Flow Rates Cheese Plants
have
• < 250,000gal/day wastewater!

16. Customer Archetypes
• Water/Wastewater Technology Company
– Manufacturing ability
– Develop new technology
– Utilize out-side sales representative network

17. Pathway to Scale Up
Customer Wow, that’s We’d like to
Attitude Interesting…
neat but… try that?
BES Scale
<1L 100 L 1m3
Transition Period
Timeline 0 yr 1 yr 2 yr
Financial $0 $660k
$150k
Cost

18. Ecosystem University &
Start-up
Feedback from
Education Customer
Development
Prototype &
Demonstration
Water
Technology
Company
(Partnership)
Licensing
$$ IP
Water Tech. Co.
(Client)

19. Previous Business Model
Canvas

20. Team Interview Video
• http://www.youtube.com/watch?v=2JpvyxKEs
io&feature=relmfu

21. Team: IPB
Business Model Canvas 1
• Problem • Outsourcing
• S. Alliance
Solving • Direct
• Coopetition
• Joint Ventures• Production • Energy Eff.
Services • End
• Web-Based User
• Buyer- • WW
Supplier Treatment
• Bioenergy
• Direct Comm
• IP • Through Firm
• Website
• Case-by-case
• People
• Asset Sale
• Manufacturing
• Licensing

22. Team: IPB
Business Model Canvas 2
- Problem Outsourcing
- S. Alliance Energy Eff • End User
-Eng Consulting Solving Direct Services
WW Treatment Web-Based Wastewater
Company Production Firm
-Coopetition - Education Bioenergy - Self-service - Seimens
-Synthetic Genomics -Energy Recovery - Veolia Water
From Waste - GE Water
Joint Ventures
Municipal/
Buyer-Supplier Industrial
-Energy Efficient -Direct Comm
Contaminate Through Firm Wastewater
IP
Removal -Through Partners Treatment
Facilities
-Website
People Case-by-case
Manufacturing Asset Sale
R&D Licensing

23. Team: IPB
Business Model Canvas 3
- Problem - Self-service
- S. Alliance -Energy Recovery - Wastewater
-Eng Consulting Solving Firm
From Waste
Company - Education - Seimens
-Coopetition - Veolia Water
-Energy Efficient - GE Water
-Synthetic Genomics
Contaminate - Municipal/
-Joint Ventures Industrial
Removal
Wastewater
-Direct Comm
Treatment
IP -Less Sludge -Through Partners Facilities
Production -Website
Farmers
- People - Licensing (large scale)
- R&D - Asset Sale (small scale)

24. Team: IPB
Business Model Canvas 5
- Problem -Energy Recovery - Wastewater
- S. Alliance From Waste
-Eng Consulting
Solving - Self-service Firm
Company - Education -Energy Efficient - Seimens
Contaminate - Veolia Water
Water Tech Company
Removal - GE Water
-Coopetition
-Less Sludge - Municipal/
-Joint Ventures Production Industrial
-Manufacturing -Direct Comm Food/Beverage
-Energy Savings
-IP -Through Partners Wastewater
-Website Treatment Facilities
-Trade Conference-Farmers
- People - Licensing (large scale)
- R&D - Asset Sale (small scale)
- Consulting

25. Team: IPB
Business Model Canvas 4
- Problem -Energy Recovery - Wastewater
- S. Alliance Solving From Waste - Self-service Firm
-Eng Consulting - Education - Seimens
Company -Energy Efficient - Veolia Water
Contaminate - GE Water
-Coopetition Removal
- Municipal/
Industrial
-Synthetic Genomics Wastewater
-Direct Comm
-Joint Ventures -Less Sludge Treatment
IP -Through Partners Facilities
Production -Website
-Manufacturing - Energy Savings
- Farmers
- People - Licensing (large scale)
- R&D - Asset Sale (small scale)
- Consulting

26. Team: BES
Business Model Canvas 6
- Problem -Energy Recovery - Self-service - Wastewater
- S. Alliance From Waste - Contracted Firm
Water Tech
Solving
- Education --Less Sludge Service - Seimens
Company
Production - Direct/ - Veolia Water
-Coopetition Indirect Sales - GE Water
-Energy Savings
-Joint Ventures Decentralized
-Manufacturing WWTP
-Direct Comm - Food/Beverage
-IP -Through Partners-Farmers
-Website -Small Community
-Trade Conference
- People - Licensing
- R&D - System Sale
- Consulting

27. Team: BES
Business Model Canvas 7
- Problem -Energy Recovery - Self-service -Wastewater
- S. Alliance From Waste - Contracted Firm
Water Tech
Solving
- Education --Less Sludge Service - Seimens
Company
Production - Direct/ - Veolia Water
-Coopetition Indirect Sales - GE Water
-Energy Savings
-Joint Ventures Decentralized
-Manufacturing WWTP
-Direct Comm - Food/Beverage
-IP -Through Partners-Farmers
-Website -Small Community
-Trade Conference
- People - Licensing
- R&D - System Sale
- Consulting

28. Team: BES
Business Model Canvas 7
- Problem -Energy Recovery - Self-service -Wastewater
- S. Alliance From Waste - Contracted Firm
Water Tech
Solving
- Education --Less Sludge Service - Seimens
Company
Production - Direct/ - Veolia Water
-Joint Ventures Indirect Sales - GE Water
-Energy Savings
-Manufacturing Decentralized
WWTP
-Direct Comm - Food/Beverage
-IP -Through Partners-Farmers
-Website -Small Community
-Trade Conference
- People - Licensing
- R&D - System Sale

29. Team: BES
Final (HA!) Business Model Canvas
- Problem -Energy Recovery - Self-service -Wastewater
- S. Alliance From Waste - Contracted Firm
Water Tech
Solving
- Education --Less Sludge Service - Seimens
Company
Production - Direct/ - Veolia Water
-Joint Ventures Indirect Sales - GE Water
-Energy Savings
-Manufacturing - Ovivo
- EDI
- Trojan
-Direct Comm
-IP -Through Partners
-Website
-Trade Conference
- People - Licensing
- R&D