Presentation during the Association of Independent School Admission Professionals Summer Institute 2011 held in Nashville, TN discussing how to use Twitter, Facebook, and Blog for your school.

1. Social Media
Brendan J. Schneider
AISAP Summer Institute 2011

2. Don’t Be Like Fred Biletnikoff

3. Show of Hands

5. Why Social Media?
• Meet new people • Professional Development
• Engage in conversations • Inbound Marketing
• Source of information • SEO
• News • Content Promotion
• Entertainment • Prospective Students
• PLN • Keep attrition down
• Teaching and Learning • Increase yield

6. Twitter
• Reserve Twitter ID (School & Personal)
• Personalize Twitter Bio
• Begin Listening
• Participate (Personal & School)
• Promote

7. “What do you find interesting?”

8. Twitter Details
Hootsuite.com
Timely.is
Post 3-4/day
75/25 Rule
Schedule

9. http://twitter.com/schneiderb
http://twitter.com/sewickley

10. Facebook
• Create Personal Account
• Create School Account
• Privacy Issues

11. What would prospective families
find interesting?

12. Facebook Details
NorthSocial.com
Post 2-3/day
Blog Posts
Media is better
Share external as well
See behind the curtain...

13. http://www.facebook.com/brendanschneider
http://www.facebook.com/sewickleyacademy

14. Blog
• Platform Choice
• URL - SEO implications
• Social Sharing
• Brand Consistency

15. What do your prospective families
want to read?

16. Share don’t sell!

17. Blog Details
Wordpress
Post at least 1/week
Team
Chief Blogger
Long Tail Keywords
Titles Matter

18. http://blog.sewickley.org

19. Don’t be afraid...

20. Questions