Materials used in a 3 hour workshop for staff and volunteers from voluntary and community organisations that I am delivering Guildford this morning

1. Introduction to Social Media Mark Walker, SCIP Regional ICT Champion for the South East

3. Support services for the third sector

5. Context

6. Who uses the internet? Staff Volunteers Trustees Funders Partners Peer Group Suppliers Beneficiaries/service users Community

7. Who doesn’t use the internet? 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] 70% of people over 65 have never used the internet [ONS 08]

8. Third Sector use of the internet 66% - fundraising and other research 61% - purchasing goods and services 51% - online membership or subscriptions 45% - remote access 40% - e-learning 37% - social networking 21% - blogging 20% - VoIP / Skype – internet telephone calls nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover

9. What is social media?

10. Social Media and Web 2.0 Web 1.0 1990s Websites One-way Online reflecting offline Advertising Shopping Web 2.0 2000s Networks + community Interactive New ways of doing things Conversation PR Transparency

11. What is Social Media? Interactive Multi-functional Fashionable Dynamic People Voice Media Social spaces Online community Networks Video Audio Pictures Words

12. Jargon Podcasting Blogs Video-sharing Microblogging Social Networking Social Bookmarking Document-sharing Video Conferencing Facebook LinkedIn Twitter Ning Youtube Yammer Slideshare SurveyMonkey Wikis Email forums Bulletin boards

13. Who is Using Social Media? Young People Older People Wealthy People Poor People People With Disabilities Geographic Communities Communities of Interest Government Business Individuals Your Colleagues Your Volunteers Your Friends Your Family Your Funders Your Partners Your Customers Your Competitors Your Suppliers

16. Are you listening to sellers?

17. Or listening to buyers?

18. Get a grip

19. The Solution The Problem Too Many Choices Too Many Voices Too Little Time Too Little Direction Patience Focus and Purpose Routine Activity Measure and Review Where do I start?

20. Step 1: Start ListeningStep 2: Look and LearnStep 3: Be UsefulStep 4: Review and ImproveStep 5: Build a Routine

21. Step 1: Start Listening Grow bigger ears Colleagues Friends Service users Donors Peer group Strangers…

22. Tune in http://www.flickr.com/photos/richevenhouse/2012636456

23. Tweetdeck

24. Step 2: Look and Learn Explore Ask peer group Research Iterate Read Keep digging

25. How long does it take?

26. Slideshare.net http://www.slideshare.net/mexicanwave/

27. Step 2: Be useful FAQs Incoming Outbound http://www.flickr.com/photos/jaredearle/4319476019

28. Step 4: Review and Improve http://www.flickr.com/photos/stevenraymondparker/127399509

29. Step 5: Build a Routine http://www.flickr.com/photos/alancleaver/4439276478

30. How to get started http://www.flickr.com/photos/balakov

31. Start with where you are now Fundraising/Marketing goals Current communications and audiences Include questions about how the internet could help in your planning meetings Ask colleagues, clients, peers, family, friends

33. Google to see who’s doing what, who follows who, etc

35. Build a schedule Daily: listen and respond Weekly: tidy your website and measure activity Monthly: publish content, review and improve Quarterly: planning

37. www.ictchampions.org.uk/downloads

38. Beth Kanter

39. www.bethkanter.org

40. Me and My Web Shadow