Linx Communications Inc. capabilities deck

1. Linx Capabilities and
Creative Portfolio Highlights
Linx Communications
631-361-4400
info@linx.com
www.linx.com
© 2013 Linx Communications Corp. All Rights Reserved

2. Creative Portfolio Highlights
(Please see our Capabilities Deck
at the End of The Creative Portfolio)

3. Portfolio Elements
 Branding
 Websites
 E-Mail Campaigns
 Direct Mail Campaigns
 Social Networking/Misc E-Marketing
 Collateral
 Trade Advertising
 Consumer Advertising
3

4. Branding

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. 13

14. 14

15. 15

16. 16

17. 17

18. 18

19. 19

20. 20

21. 21

22. 22

23. 23

27. Websites

28. 28

68. 68

69. 69

70. 70

71. 71

73. 73

74. 74

75. Email Campaigns

111. Direct Mail Campaigns

128. 128

129. 129

130. 130

131. 131

132. 132

133. Social Networking/
Misc E-Marketing

135. 135

136. 136

137. 137

151. Collateral

179. B2B Advertising

180. 180

181. 181

182. 182

183. 183

184. 184

185. 185

186. 186

187. 187

188. 188

189. 189

190. 190

191. 191

192. 192

193. 193

194. 194

195. 195

196. 196

197. 197

198. 198

199. 199

200. Consumer Advertising

201. 201

202. 202

203. 203

204. 204

205. 205

207. 207

208. 208

209. 209

210. 210

211. 211

212. 212

214. 214

215. 215

216. 216

217. 217

218. 218

219. 219

220. 220

221. 221

222. For Video Work
Click
http://www.youtube.com/user/linxcommunications

223. Linx Capabilities Summary

224. Our Vision

225. The Linx Model
• Linx is a Hybrid Model Which Unifies World Class
Strategic Consulting with Cutting Edge Design and
Marketing Communications
• The Results are Unique “Market Driven Business
Strategies” that Look at Needs from Prospects’
Viewpoints, Leveraging Existing Capabilities and Assets
• Linx Combines Decades of Real World Experience
Serving Over a Thousand Organizations, with
Continuing Executive Education from Harvard Business
School and Yale School of Management to Deliver
Best-of-Breed Skills and Unique Solutions to Small and
Mid-Market Organizations… Giving them a True
Competitive Edge

226. The Result?
• New Opportunities
– New Sales to Existing Customers
– Leveraging Existing Customers into New Products and Services
– Taking Advantage of Customers’ Relationships and Spheres of Influence
– Enabling Better Use of Assets Such as
Facilities, People, Technologies, Capital, Culture and Relationships
– New and Better Usage of Distribution/Selling Channels
– New Relationships and Alliances
• Lowered Overall Cost of Doing Business
– An Important Factor in a Down Economy
• A More Robust and Permanent Profitability Model

227. How Linx is Different
• From an Advertising Agency:
– They Rely on Traditional Advertising Executions Because it is What
They Know
– The Reach/Frequency Equation as a Stand-Alone Model Does Not
Work as a Foundation Strategy
• From a Marketing Consultant
– We Can Implement our Strategies if Desired
– We Can Test, Pull Back and Adjust
– We Can Participate in Risk/Reward
• From a Design Company
– Art for Art’s Sake? Never!
– We are Grounded in Business First and Foremost
• Speak the Language of Management
• Understand the Mindset and Culture of Companies and Industries

228. Strategy… the Best ROI
A marketing element
Strategy
should provide 10X
1000X ROI
ROI. Add in the
efficiencies of
technology and you
bring that number to
Market Driven 100X ROI. But begin
Business with a sound
Strategy strategy and your
Technology Marketing
entire program can
100X ROI 10X ROI
deliver 1000X ROI.

229. Metrics Based Objectives
• To Achieve Overall Revenues
• For Year 1 of $____ Increasing ____ % per Year for Years 2 – 5
• To Achieve Overall Profitability
• For Year 1 of $____ Increasing ____ % per year for Years 2 – 5
• To have CMF of
• ___ Customers 0-6 Months
• ___ Customers 0-12 Months
• ___ Customers 24 Months
• To Have a Pipeline of ____Prospects
• To Achieve a Cost per Lead of $___ for Year 1 Reducing ___%
for Years 2 –5

230. Combining Business Silos to Create a
Customized Program

231. Deliverables Synopsis
• Market Focused Business Strategy – The development of a research based model
with clearly defined targets and low cost go-to-market strategies.
• Research – A comprehensive view of current and potential markets from a
qualitative and quantitative viewpoint.
• Unique and Practical Strategic Tools – Segmentation Matrix, Value
Chain, Competitive Positioning Quadrant, Marketing Efficiency
Funnel, SWOT, Designed Experiment, Lifetime Referral Value
• Market/Channel Development – Identification of new markets and distribution
options for existing and/or new products.
• Partnerships & Alliances - Identification, assessment and negotiations to leverage
the capabilities of existing organizations in new and potential markets and
channels.

232. Deliverables Synopsis
• E-Marketing Development – Interactive technologies that help build better
business models, including keyword analysis, vertical landing page development,
comprehensive analytics, e-comm modeling, web site creation and back-end
integration.
• Branded Services – The development of proprietary services that add incremental
value to current product and service offerings.
• Product/Service Design and Extensions – Intuitive conceptualization and
approaches to creating product differentiation and brand building through design.
• Branding, Creative and Advertising – The tactical execution of our innovative
communications strategies including Drive-To-Web tacticals through the innovative
use of both offline and online properties.
• Media and Promotional Programs – Strategic planning to buying with a specialty
on creating unique on and offline multi media, tie-ins and trade programs.

233. Tools

234. The Segmentation Matrix
• Understand Your Market and It’s Motivations is Critical to
the Success of Your Marketing/Sales Initiatives
• Segmentation Matrix Delivers The Who, What, Why, How
and Where of Your Marketing Program
• Enables the Organization to Understand what Value it
Delivers for Each Unique Customer Type and How/What
to Communicate
• Defines the Value Propositions, Offers, Go-To-Market
Strategies and Target Characteristics for Each Target/Sub-
Market
• Creates Buy-in Across the Entire Organization and Allows
for Consistent and Motivational Communications
• A Finely Crafted Segmentation Matrix is a Marketing Plan
on a Page

235. The Segmentation Matrix
Can Be Defined in Multiple Ways, Creating Multiple Matrices
Target 1 Target 2 Target 3 Target 4
Value
Propositions
Pricing/
Offers
Go To Market
Approach
Risk Mitigation

236. Lifetime Referral Value
• Linx Develops Your Lifetime Referral Value… a
Quantification Based on Appealing to Your Customers’
Spheres of Influence or Referral Network Rather than
Spending to Resell the Same Customer Multiple Times
• Delivers a 8 to 10 Multiple ROI Compared with
Traditional Lifetime Value Programs
• The Ultimate Retention Cultivation Tool… Leveraging
Targets who Have Already Bought into Your Brand in a
Revolutionary Way
• Proof of Concept from Harvard Business Review

237. Customer Master File Analysis
• Your Customer Master File is the Single Most Important
Asset You Can Have in Your Business
• Linx Examines, Analyzes and Communicates to Take Full
Advantage of the CMF’s Potential
• Data Mining
• Siloing/Grouping
• Establishing Patterns
• Comparing Behaviors to the Norm
• Examines Market to Match Past Successes and Potential
Trending to Develop New Customer and Prospect List
• Integrates into Automated CRM Programs to Provide
Actionable Programs

238. Messaging Hierarchy
• Three Levels of Messaging
– Marketing: allows the target to sift through the multitude of information
and recognize your message… whether or not they need that particular
service at that exact moment
– Selling: communicates the core competency of the company and the
ability to meet the base needs of the client, and as a result develops an
emotional reaction that says internally, “yes, they can do this for me.”
– Technical: the specs, features, benefits, etc. Of the product/service set
that ensures delivery on the promise made… and closes the sale
• The Vast Majority of Businesses are Never Heard above the Din
– The typical American experiences 6,500 marketing messaging
every day
– Most businesses market using technical messaging
• Linx Defines and Strategizes the Correct Hierarchy of
Messaging to Maximize your Success

239. Branded Services™
• Linx Helps Your De-Commoditize Your Commodity Business…
• Migrating Your Existing Service Set into Specificity in the
Marketplace and Barriers to Competition
• Little to No Change or Additional Cost to Your Operational
Structure
• Creates Talking Points and Differentiation for the Sales Force
• Can Improve Closing Ratios

240. The Importance of Analytics
• Today, World Class Fortune 500 Companies are Succeeding Based on
Developing Metrics and Understanding Analytics
• SMB Companies That Take this Initiative will Invariably Beat Competitors
Who are Not Thinking and Planning on this Level
• What Does it Take? Linx Helps You Develop a Comprehensive
Understanding of the Market, Trends and Your Place in it Through:
• Primary Research Among Prospects, Current Customers, Old
Customers, Etc.
• Secondary Research to Develop Benchmarks
• A Deep Dive into Online Analytics that Yield Incredible Data
• An Honest Assessment of the Culture and Attributes that Drive Your
Business and Provide Value

241. The Designed Experiment
• Direct Response is the Most Pinpointed Marketing
Execution, but also the Most Expensive CPM
• Human Nature Makes Direct Marketing Programs Unpredictable
• Targets are Inundated with Information and Mail
• Directed Response Allows Marketers the Ability to Test as
Many Variables as They Need to at a Fraction of the Cost
• Testing Four Variables: List, Copy, Format, Frequency Would
Necessitate 256 Splits (If You Even Had That Many Names)
• We Bring This Down to Eight Splits
• Test any Medium (Print, Electronic, Broadcast)
• 95% Accuracy

242. Partnerships & Affiliations
• Linx Helps You Expand Your Channel by Sourcing New:
• Distribution Partners
• Affiliate Companies
• Sales Channels
• Resellers
• Allied Products and Services
• The Goal is to Achieve More:
• Feet on the Street
• Mindshare in the Market
• Evangelists for the Brand

243. Search Engine Marketing: SEO/PPC
• The Optimal Methodology to Leverage Your Online Efforts
• Industry and Competitive Analysis to See What is Being Searched
• Long Tail Key Phase Methodology
• Increased Relevant Key Phrases for Products and Services
• A Cost Effective Approach to Search Advertising through Pay Per Click
Campaigns
• Search Engine Optimization Based on the Latest Algorithms from Google
and Yahoo
• Sophisticated and Comprehensive Back Link Strategies
• Development of Simple, Effective Offline Strategies to Bring Targets to
Specific Pages and Content within the Website

244. MailLinx™ E-Mail
• MailLinx E-Mail Marketing System
• Completely Automated System with Pre-Designed Template
• Client Controls the Data
• E-mails Can be Sent to As Many Predetermined Targets Siloed into
Multiple Lists
• InstaClick™ Though Alert Feature Lets Rep Know when Target Clicks into
Site, Where They are Within the Site in Real Time via E-mail
• Contact Info is Also Sent in E-mail for Immediate Sales Opportunities
• Provide Full Reporting of Results
• Complete Analytics Show Click Throughs and Defined Goals

245. The Sales Funnel
Reach/Impressions
Target Awareness Level
Inquiry/Lead
Facility Visit
Sales
Conversion

246. Comprehensive Planning
A Strategic Marketing Planning Document for Management
• The Marketing Plan Details How Business Objectives are Met
– Short Term Early Victories
– Positioning to Win in the Long Term
• The Plan Serves as the Blueprint for Going Forward
Detailing:
– Analysis
– Recommendations
– Communications Items
– Implementation Calendar (Benchmarks For Completion: Resource,
Timing)
– Financial Plan (Budget Recommendations, Allocations and Cash Flow)
• All Aspects of the Plan Should be Reviewed and Adjusted
Periodically as Market Needs and Company Deliverables are
Always in Flux

247. Comprehensive Planning
A Strategic Marketing Planning Document for Management
• The Plan Typically Includes:
– Situation Analysis of Current Market/Customer Breakdown/Trends
Based on Research
– Target Market Sizing and Analysis
– Audit of Past Marketing Successes and Failures
– Competitive Analysis
– SWOT (Strengths/Weaknesses/Opportunities/Threats)
– Objective/Goal Development with ROI and Timeframe Benchmarking
– Strategic Development
– Channel/Affiliation Opportunities
– Brand Launch/Awareness/Positioning Strategies
– Development of Unique Marketing Messages
– Execution of Creative Approach
– Communications Tactics
– Promotional Programs

248. Example Tactical Elements
• E-Mail and Keyword Strategies
• Offline Drive to Web Programs
• Branded Service Identification Systems
• Vertical Marketing Programs
• Vertical/Horizontal Web Landing Pages with Specific Content
• Dimensional Direct Mail
• Affinity/Loyalty Programs
• Frequency Direct Response Programs
• On-Demand Printing of Collaterals with Variable Information
• Trade Show Traffic Building Programs
• Thought Leadership Public Relations Programs
These are Just a Few of Many Traditional and Non-Traditional
Tactical Vehicles Utilized by Linx… Based on Budget, Expected
ROI and Adherence to an Overall Strategic Plan

249. Overall Tactical Capabilities
• Annual Report Design • Event Marketing
• Brand Development • Identification Programs
• Broadcast Production – Corporate
• Business Plan Development – Product
• Collateral Materials – Event
– Sales Kits • Media
– Catalogs – Research
– Capabilities Brochures – Planning
– Press Kits – Buying
• Co-op Programs – Post Performance Analysis
• Consumer and Business-to-Business • Presentation Design
Advertising • Product Launch
– Design – Identification
– Campaign Development – Packaging
– Execution – Product Design
• Database Marketing – Point-of-Sale Displays/Materials
• Direct Mail • Public Relations Tie-Ins
– Frequency – Event Planning
– Dimensional • Sales Promotions and Tie-ins
• E-Marketing Programs • Seminar Programs
– Website Design • Branding
– E-Commerce • Positioning
– E-Mail Programs • Trade Show Programs
– SEO/SEM – Theme Development & Tie-Ins
– Web 2.0 Executions – Booth Creation
– Intranet – Traffic Building
– Online Marketing/Affiliations • Video Production

250. For More Information, Contact
Andy Jacobs
Michael Smith
631-361-4400