A website can be the
most valuable piece of
real estate.
Entire online business
can be managed
Website goals 5S’S
Sell-growing sales can be achieved through effectively communicating a crystal clear OVP and through making e-commerce and lead generation easier
Serve by providing upto date information
Speak create a dialogue through email marketing or chat
Save costs are saved through delivering online content and services that may have been previously arranged through print or face 2 face
Sizzle by building the brand image
Visual design the experience of a brand nd a site will not be memorable and positive if the visual design is not energizing and does not fit with what the visitor would expect from the brand
Web analytics analysis of site visitor journey can help improve navigation and conversion to different site goals
Legal Requirements site owners must check that they comply with many laws to control a web presence
Digital marketing, Planning and Improvement the website must fit within the wider world where it supports different organizational goals, integrates with other sales channels and is continuously reviewed
Companies are discovering that database can provide excellent content for web pages.
Many examples: Retail store with current products and price lists, On-line banking- banks with account balance information, Employee directories, etc.
The design should be effortless to use and efficient to function.
A good rule of thumb is that, even for a big website, three clicks should be sufficient to enable the user to find their area of interest
It is important that the information in the website is well arranged rather than cluttered
Clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here.“
Calls-to-action (CTAs
Tell them where they are: your home page should make clear the name of the organization and the nature of your business.
Encourage them to come in and look around: give them a taste (but just a taste) of what you offer, so they want to learn more.
Provide clear directions to the entrance: show them how to enter and navigate your space.”
It is also important that the reader gets engaged.
Interaction helps web visitors give 2 way communication + greater involvement and control over their experience.
Delivery update system of fedex is an effective means of communication.
Interaction helps web visitors give 2 way communication + greater involvement and control over their experience.
Delivery update system of fedex is an effective means of communication.
The slide shows how Accenture helped Optus to generate more revenue.
Leading the customer through the purchase can help break down reluctance.
Minimizing the number of steps
Offering an incentive to buy now
Understanding purchasing objections and information needs at each stage of the check out
Location selection tool-find your nearest dealer by typing in a postal or zip code
Detailed content reassure about security and privacy
After sales support
Searchable faq
Interactive support tools
Customer feed back
Page with low search engine visibility
Violating convention
Not answering what is needed
OVP anwers the question – why a customer should stay on the website, stay and even revisit
It could be through testimonials
It can be on every page
At the very least, the proposition should clearly show the services you are offering and your crebility
It distinguishes your site
OVP anwers the question – why a customer should stay on the website, stay and even revisit
It could be through testimonials
It can be on every page
At the very least, the proposition should clearly show the services you are offering and your crebility
It distinguishes your site
Explaining the last one-like if you gave b2b and b2c business you could ask any representative from you business to make a wish list and similarly from a customer
Referring string: referring the user to the site previously visited
Multivariate or all of them together can be used
Referring string: referring the user to the site previously visited
Multivariate or all of them together can be used
Faceted search, also called faceted navigation or faceted browsing
Search results pages are important in online merchandizing since conversion rates will be higher if relevant products and offers are at the top of the list.faceted navigation helps hwlps website users to drill down to easily select a relevant productby selecting different product attributes
60% higher conversion rate
50%higher order value
82%more page viewers
If someone wants to post real-time status updates on their website from their mobile device, we can rely on Twitter or Facebook to do that by establishing a feed on the website that pulls from these services to display the updates. If a website administrator wants to post real-time photos from an event, we can integrate Instagram or Flickr to pull from that organization’s feed, which will automatically update the website. Third-party services can also come in handy to show video on a website, implement a newsletter system, or collect stats on visitors to a site. Using third-party services can give your site access to fantastic, robust software that can solve many hopes and dreams.