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LMS Ecosystems
An assessment of the market
LMS Ecosystem
Definitions / Basics
What is a LMS Ecosystem
5/7/2013 3LMS Ecosystem
Elite Personalized
Experience
Personalized experience is hot
in the LMS market. An
ecosystem pushes it to elite
status, because it truly
empowers the learner to
decide what they will use and
want.
Apps
A robust app/add-
ons/extensions store, whereas
learners select what they
want rather than the
administrator or vendor.
Free Courses
Courses automatically are
included in the system at no
charge.
Course marketplace
Client can select and purchase
individual courses or bundles
in the marketplace.
Automatically goes into
system. Other clients can sell
their own courses.
One Click
The learner simply clicks and
the apps and courses
automatically go into the LMS.
The same applies if they want
to remove them.
The Sky is the limit
An LMS ecosystem has no
boundaries. Clients can pick
and choose their own new
features in a store. Clients
can add/drop any number of
services.All inclusive.
Key Features
Key Objectives
Top three objectives required to achieve early success with ecosystem
5/7/2013 4LMS Ecosystem Objectives
TOP 1 objective:
Implement into your LMS
before Q4 2013.
TOP 3 objective:
Course marketplace must
include free courses when
launch of ecosystem.
TOP 2 objective:
Minimum number of apps and
extensions should be 25 at
launch date.
LMS Ecosystem
Successes and Failures
The line between is thin
5/7/2013 5
Design and Capabilities Success Failure
User interface
Marketplace
Apps and Extensions
Analytics
Customer service
 Simplicity
 Easy to do
 Quick Click
 Quality of courses
 Free and Fee
 Large selection
 Vendor constantly adds new and
removes rarely used
 Client can see what apps are being
used by learners
 Report and graph
 Vendor online tutorials
 Vendor sends out updates to
clients
Too many fee based courses, not
enough free courses. Free courses
are static and text.
Low number of apps and
extensions. Outdated. Focuses too
much on social media apps.
No analytics.
Vendor adds apps and extensions
and then provides no guides,
tutorials, assistance.
Client & Learner has difficulty
figuring it out. Cumbersome.
LMS Ecosystem
Influential Factors
New capabilities and features Roadmaps and strategy
Emerging technology integration
Apps and Extensions not only on
mobile but also Computer OS
Interfacing with multiple products.
Example: Google Docs and Box.net
New customer wants and needs
Evolution of Learners’ experience
Personalization
Engagement and interaction
Focuses on “Now” ignores “Past”
LMS Ecosystem Future
Ability to change, come up with new ideas and adapt to current consumer experiences
and crucial factors
Present
Today
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Future
Idea Generation
Benefits, Factors and Gains
Out of the box
thinking
Personalized
experience
Long term
growth
Competitive
advantage
1
2
3
Increased revenue
$
New customers
Store and marketplace
design
Vendor Benefits
Competitive advantage is not the only reason
B
G
C
F
D
GAINS
E
BOOST SALES
EXPAND OFFERINGS
REDUCED COSTS FOR LMS VENDORS
EXPANSION
WITHOUT
SACRIFICE OF SYSTEM
NEW EXPERIENCES
SCALABILITY
We believe that customers will have app
options
Apps and Extensions
created by learners and
clients
Apps created
by vendor for
m-learning
Apps can be
used in any
LMS
Apps and Extensions
This isn’t your typical
marketplace
Who is leading the charge
Docebo is the only vendor who has implemented a full ecosystem
Features
One Click
Free courses
come with LMS
Course
Marketplace
Apps
Pure Personalized
Experience
SWOT Analysis
Docebo LMS Ecosystem
S O
W T
Strength
 1st vendor to fully implement
 One click into platform
 Comes with apps, free courses in system
and course marketplace (fee based)
Weaknesses
 No analytics
 Marketplace offers more fee than
free courses
 Unable to one click remove
Opportunities
 Add more apps and
extensions
 Offer analytics for
adminstrators
 Enable clients to create
and sell or giveaway
courses to other users
Threats
 1 vendor offers ability to
use apps in other LMSs
via LTI
 Un-engaging courses
 Competitors adapt and
add more capabilities
 FrogTrade will launch app
store in Summer 2013
 Silkroad (SR)comes with
400 free courses
 Instructure offers over 100
apps and extensions
 Docebo and Silkroad are
business focused
 Emtrain offers over 1,000
courses
LMS Comparison
A few vendors are offering some of the capablities but are missing others
One Click 100 0 0 0 0
Free courses 100 100 0 100 100
Apps and Extensions 100 50 100 0 0
Course marketplace 100 0 0 0 100
Ecosystem analytics 0 0 0 0 0
Courses incl. in LMS 100 0 0 100 100
Total 500 150 100 200 300
Product
Frog
Trade
EmtrainDocebo SRInstructure
LMS Comparison
Some other platforms
5/7/2013
Lightspeed
• 800 lessons in E-Sports
and Nutrition - included
in platform at no charge
Coursepark
• Assign free courses into
system
• Add over 1,000 fee based
courses into system
Essential Learning
• Comes with extensive
number of free courses
• Behavioral healthcare
focused
LearnDash
• Comes with free
extensions
• Wordpress LMS
GroupLearner
• Comes with accredited
courseware including Food
Safety, Health and Safety –
included in system - free
Two more
• Frontline LMS comes with
300 pre-loaded free
courses
• SumTotal Maestro offers
widgets for learners to
add
Summary
LMS Ecosystems
Our Forecast
 LMS ecosystems by 2015 will be hot in the market
 Evolution will include analytics for administrators
Key Components
 One click to push into a LMS
 Free courses included in platform
Key Components
 Course marketplace visible to learner
 Offers free and fee based
Key Components
 Ease of use, simple and quick – no need to contact vendor
 Ultimate personalized experience

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LMS Ecosystems

  • 3. What is a LMS Ecosystem 5/7/2013 3LMS Ecosystem Elite Personalized Experience Personalized experience is hot in the LMS market. An ecosystem pushes it to elite status, because it truly empowers the learner to decide what they will use and want. Apps A robust app/add- ons/extensions store, whereas learners select what they want rather than the administrator or vendor. Free Courses Courses automatically are included in the system at no charge. Course marketplace Client can select and purchase individual courses or bundles in the marketplace. Automatically goes into system. Other clients can sell their own courses. One Click The learner simply clicks and the apps and courses automatically go into the LMS. The same applies if they want to remove them. The Sky is the limit An LMS ecosystem has no boundaries. Clients can pick and choose their own new features in a store. Clients can add/drop any number of services.All inclusive. Key Features
  • 4. Key Objectives Top three objectives required to achieve early success with ecosystem 5/7/2013 4LMS Ecosystem Objectives TOP 1 objective: Implement into your LMS before Q4 2013. TOP 3 objective: Course marketplace must include free courses when launch of ecosystem. TOP 2 objective: Minimum number of apps and extensions should be 25 at launch date.
  • 5. LMS Ecosystem Successes and Failures The line between is thin 5/7/2013 5 Design and Capabilities Success Failure User interface Marketplace Apps and Extensions Analytics Customer service  Simplicity  Easy to do  Quick Click  Quality of courses  Free and Fee  Large selection  Vendor constantly adds new and removes rarely used  Client can see what apps are being used by learners  Report and graph  Vendor online tutorials  Vendor sends out updates to clients Too many fee based courses, not enough free courses. Free courses are static and text. Low number of apps and extensions. Outdated. Focuses too much on social media apps. No analytics. Vendor adds apps and extensions and then provides no guides, tutorials, assistance. Client & Learner has difficulty figuring it out. Cumbersome.
  • 6. LMS Ecosystem Influential Factors New capabilities and features Roadmaps and strategy Emerging technology integration Apps and Extensions not only on mobile but also Computer OS Interfacing with multiple products. Example: Google Docs and Box.net New customer wants and needs Evolution of Learners’ experience Personalization Engagement and interaction Focuses on “Now” ignores “Past”
  • 7. LMS Ecosystem Future Ability to change, come up with new ideas and adapt to current consumer experiences and crucial factors Present Today 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Future Idea Generation
  • 8. Benefits, Factors and Gains Out of the box thinking Personalized experience Long term growth Competitive advantage 1 2 3 Increased revenue $ New customers Store and marketplace design
  • 9. Vendor Benefits Competitive advantage is not the only reason B G C F D GAINS E BOOST SALES EXPAND OFFERINGS REDUCED COSTS FOR LMS VENDORS EXPANSION WITHOUT SACRIFICE OF SYSTEM NEW EXPERIENCES SCALABILITY
  • 10. We believe that customers will have app options Apps and Extensions created by learners and clients Apps created by vendor for m-learning Apps can be used in any LMS Apps and Extensions This isn’t your typical marketplace
  • 11. Who is leading the charge Docebo is the only vendor who has implemented a full ecosystem Features One Click Free courses come with LMS Course Marketplace Apps Pure Personalized Experience
  • 12. SWOT Analysis Docebo LMS Ecosystem S O W T Strength  1st vendor to fully implement  One click into platform  Comes with apps, free courses in system and course marketplace (fee based) Weaknesses  No analytics  Marketplace offers more fee than free courses  Unable to one click remove Opportunities  Add more apps and extensions  Offer analytics for adminstrators  Enable clients to create and sell or giveaway courses to other users Threats  1 vendor offers ability to use apps in other LMSs via LTI  Un-engaging courses  Competitors adapt and add more capabilities
  • 13.  FrogTrade will launch app store in Summer 2013  Silkroad (SR)comes with 400 free courses  Instructure offers over 100 apps and extensions  Docebo and Silkroad are business focused  Emtrain offers over 1,000 courses LMS Comparison A few vendors are offering some of the capablities but are missing others One Click 100 0 0 0 0 Free courses 100 100 0 100 100 Apps and Extensions 100 50 100 0 0 Course marketplace 100 0 0 0 100 Ecosystem analytics 0 0 0 0 0 Courses incl. in LMS 100 0 0 100 100 Total 500 150 100 200 300 Product Frog Trade EmtrainDocebo SRInstructure
  • 14. LMS Comparison Some other platforms 5/7/2013 Lightspeed • 800 lessons in E-Sports and Nutrition - included in platform at no charge Coursepark • Assign free courses into system • Add over 1,000 fee based courses into system Essential Learning • Comes with extensive number of free courses • Behavioral healthcare focused LearnDash • Comes with free extensions • Wordpress LMS GroupLearner • Comes with accredited courseware including Food Safety, Health and Safety – included in system - free Two more • Frontline LMS comes with 300 pre-loaded free courses • SumTotal Maestro offers widgets for learners to add
  • 15. Summary LMS Ecosystems Our Forecast  LMS ecosystems by 2015 will be hot in the market  Evolution will include analytics for administrators Key Components  One click to push into a LMS  Free courses included in platform Key Components  Course marketplace visible to learner  Offers free and fee based Key Components  Ease of use, simple and quick – no need to contact vendor  Ultimate personalized experience