SID LEE COLLECTIVE | Globologos

globologos
Website outta sight insights

GLOBOLOGOS
Website outta sight insights / Another SID LEE fanzine

GLOBOLOGOS MANIFESTO – 4

wEBSITE OF OuTTA-SIGhT INSIGhTS – 6

ACTION – 12

ADAPTATION – 14

ALTRuISM – 16

IT-ID – 18

CONTENTEMENT – 20

ChRONOS – 24

DISTORTION – 26

DESTINY – 28

EFFORT – 30

hOPE – 34

EXCENTRICITY – 36

INSANITY – 38

GAIA – 40

huMANITY – 42

SELF INDuLGENCE – 44

PhILOSOPhY – 48

SACRED – 50

TRIBE – 52

LIFE – 54

CONSuMPTION – 56

BIOGRAPhIES – 60

SID LEE IN A NuTShELL – 62

GLOBO-
Globologos is an oasis for free-roaming ideas, a gathering place
where participants are invited to join a collective effort to build “du-
rable creativity” that goes beyond the discourse of consumerism.

LOGOS
We live in an age of rapid growth for thinkers and philoso-
phers. As ideas are pushed beyond their natural sphere, there is
a need to rediscover their primary essence, and this innovative
project transforms ideas back into fertile creative sparks.

MANI-
Globologos sets out to be a unifying force that brings together
theories about the deeper meaning of life.
As a tribute to the work of Jacques Languirand, this Web
space features a range of concepts which were inspired by the

FESTO
philosopher’s 35 years of archives and documents, adapted by
Jean-François Alain. The concepts are presented in the site to
provoke debate. Moreover, since human interaction is integral
to inspiration, the project will head to different events, such as
Earth Day, where visitors will be ushered into an anti-boredom
shelter – a veritable biosphere for cultivating curiosity.

GLOBOLOGOS SetS Out tO Be In these polarizing locations where expression is not bound
by images or verbs, the elastic potential of the Internet will

a unifyinG fOrce that BrinGS
jump-start visitors’ imaginations. Aboard Jacques’ cosmic uni-
verse, visitors will travel through a virtual space and discover a
landscape populated by 20 philosophical spheres. And this is
tOGether theOrieS aBOut merely the dawn of a forgotten consciousness…

the deeper meaninG Of Life.

GLOBOLOGOS GLOBOLOGOS
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website
“Interesting, useful and amusing-though not necessarily in that
order.” That’s all renowned Montrealer Jacques Languirand asks of
each of his many creative endeavors. Whether on stage, on air, on

of outta-
film, on paper or online, as in the case of globologos.com, on which
he collaborated with Sid Lee.
Reclining amid the lush greenery on the rooftop patio of his
Westmount home/archive/studio, Languirand is too humble when

sight
he calls himself “a jack-of-all-trades, master of none.”
This playwright, professor, essayist, broadcaster, actor and
explorer of ideas, is a recipient of the Order of Canada. He took to
radio at 18 while “in exile” in Paris in 1949, and since then has made his

insights
mark as a maverick intellect across the spectrum of print, broadcast
and performance media in Quebec and Canada, among others, with
his projects at the Expo 67 World Fair in Montreal.
Since 1971, Languirand has hosted his radio show, Par 4 chemins,
on Radio-Canada. Formerly a nightly fixture on French-language
radio, it’s now a weekly, four-hour Sunday broadcast. Supplemented

“i dOn’t want tO Give the impreSSiOn with musical moments, it’s an unhurried hike through a landscape
of ideas, from the social to the ecological and on to the spiritual. Par

that we have aLL the knOwLedGe,
4 chemins has such a firm following that it’s earned, yes, a Guinness
record for the longest-running show by one host on one station.
“It’s become something—not a phenomenon, but something a
that we knOw aBOut everythinG,” bit out of the ordinary,” muses Languirand. “The idea is to be thought-
provoking and enjoyable to listen to. I use the show as a platform to

SayS LanGuirand. “we knOw aBOut pass along lots and lots of information. I have many older listeners of
my generation, but my target is really young people.”

SOme thinGS here and there, But
Among that target demographic, Languirand attracted the
attention of Sid Lee’s Kristian Manchester, who proposed a highly
interactive website drawing based on Languirand’s writings, themes
pLeaSe, if yOu have SOmethinG and ideas.
“I liked their approach, I found it very interesting, and I was flat-

tO Say, Say it. expreSS yOurSeLf!” tered,” recalls Languirand. “I felt it would be a good way to reach young
people. I left [the Sid Lee team] complete freedom. They were the ones

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who chose the themes. For me, it was very stimulating and helpful, and “And all the hyperlinks are there,” adds Manchester, referring to
has made me more methodical in how I prepare the show. I said to my- the “further reading” links each theme includes.
self, “If these people need this information, I have to work hard on it.” The next step was a structure that made exploring the themes
“I don’t intervene much in the concepts they bring out. I react, fun. That quite literally evolved from the idea of relating each topic to
but I don’t interfere, because it’s their concept, their project.” a cute microorganism, creating a playful cartoon landscape of winso-
“I’ve been in communications for 13 years and I did about eight me characters representing the themes. The critters and their world
years of purely Web stuff,” says Manchester. “I saw all kinds of expe- were crafted by Spanish artist/designer Martin Allais, and an evoca-
rimental sites that unfortunately were often based on cool graphics, tive yet unobtrusive soundscape was added by Simon Williams.
nice visuals and a small idea—no substance. So the goal was to grab The completed realm of Globologos wasn’t the final product, but
good substance and make a nice, experiential site which had that really just the beginning. Interesting artwork was submitted for most
candy-coated approach where you want to dive in and have what themes, including the fascinating subculture photos of Louis-Tho-
Jacques calls an ‘initiatory voyage,’ where you get lost and learn stuff.” mas Pelletier’s hilarious short film for “Self-Indulgence” and Julien
“We want to trick the consumer. People see it and say, wow, Vallée’s confounding yet delightful animated clip for “Insanity.”
that’s just a great Flash site, but all of a sudden, they’re confronted Some themes, however, offer only a “submit artwork” link, and
with these thought-provoking texts.” it’s there that the real purpose of globologos.com becomes clear. Its
“Nobody would ever expect this project to see the light of day, not just their website, it’s theirs and yours and everyone’s.
as there’s no economic value or purpose, no payoff other than just “We kind of want it to be another form of Wikipedia,” says Man-
giving content back to the Web. That’s why I’m so happy about Sid chester, “where people can contribute to the themes, send artwork
Lee Collective having the vision to back me up on this.” and new links, and build up this community-based thing. What we
The initial challenge was distilling Languirand’s wide-ranging and need now is a way to communicate that, to get it out in the open.”
expansive ideas to their essence, and dividing them into a series of themes A good start in that respect are public, in-the-flesh events. “We
on the human experience, each defined by a single word—Action, created this evening at the SAT (Societé des Arts Technologiques,
Hope, Chronos, Adaptation, Consumption, Destiny and 14 more. in Montreal). All the local directors and a couple of artists got to-
The name “Globologos” means “a world of ideas and meaning,” gether—it was very organic and fresh. We’d like to have it be part of
and the meaning of each word is taken very seriously. “A lot of people a couple of different festivals. We’re trying to export this little group
just grab a word, take the first level of meaning and use that to sell and see how other, international artists can graft themselves to it. It’s
something,” says Manchester. one of those things where you’ve planted it, you hope it grows and
Not so with Globologos. “Each word could have a ten-page docu- adds up, and we’re already seeing that.”
ment attached, but we wanted it to be concise, for the Web format. That “I don’t want to give the impression that we have all the knowled-
was a challenge for Jean-François Alain, who condensed all the texts.” ge, that we know about everything,” says Languirand. “We know
“Of course we’re not covering the subjects entirely,” says Langui- about some things here and there, but please, if you have something
rand, “but the major things are there, and they can be useful tools to to say, say it. Express yourself!”
get people thinking.”

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ACTION
we hOpe tO achieve a LeveL
Of cOnSciOuSneSS that OpenS
Our eyeS tO Our deep nature
aS cO-creatOrS in the
univerSaL Order.
Though we have roles to play in the universe, the meaning of
our actions is not found in the simple act of performing them.
Rather, meaning lies in our desire to be more, to fulfill ourselves
while existing. We hope to achieve a level of consciousness that
opens our eyes to our deep nature as co-creators in the universal
order. The level to which we participate in the co-creative act
determines just how much we are truly alive. Each of us has to
do our part in the world, no matter what our work may be. If we
adopt this attitude, work will become a powerful means of ta-
king control of our lives.

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ADAPTA-
TION
at timeS, we may reSiSt mO-
vinG fOrward, But remaininG
immOBiLe meanS acceptinG
OnLy the iLLuSiOn Of BeinG
near Our centre Of StaBiLity.
Life means adapting to the changes that we are subjected at
each moment. To go forward, we take each new step forward
carefully, like tightrope walkers. We are all looking for our cen-
tre of balance; everything else revolves around it. At times, we
may resist moving forward, but remaining immobile means ac-
cepting only the illusion of being near our centre of stability. If
we resist change, we regress, we cease to exist. Harmony is not
found by stopping, it is found by moving in rhythm to the chan-
ges in our lives.

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AL-
TRUISM
the quaLity Of Our interac-
tiOnS with OtherS and
Our perSOnaL cOntriButiOn
tO SOciety are determined
By Our SeLf-eSteem.
Human beings are social creatures. The quality of our interac-
tions with others and our personal contribution to society are
determined by our self-esteem. This feeling of interdependence
is translated by a commitment to communication, a helping re-
lation or our support of others. These undertakings will have
beneficial effects on our mental and physical health. Thus, it is
good to not only be prosperous, but to view ourselves as chan-
nels for the prosperity of others.

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IT-
ID
in Our SOciety Of prOductiOn/
cOnSumptiOn, we Suffer frOm
a ShriveLed id. thiS tranSLateS
intO a fear Of LivinG.

The Id is the instance of the personality and psyche. It expres-
ses the vital energy that is controlled by stimulation, love, the
exploration of the world and creativity. It’s also what predispo-
ses us to take risks, to live passionately as if life was one big ad-
venture. In our society of production/consumption, we suffer
from a shriveled Id. This translates into a fear of living. Suppres-
sing the vital energy condemns us to live a reduced, impove-
rished life. And our growth is suspended.

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CONTEN-
TEMENT
we are nOw at a pOint
where we cOnfuSe
Our needS with Our deSireS.

In our Western society, we are, for the most part, well beyond
needing material goods for survival. We are now at a point where
we confuse our needs with our desires. Some amongst us derive
satisfaction from intellectual or personal development. We are
satisfied and we passively resist all sensitive societal projects.

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CHRO-
NOS
the preSent SeemS tO eLude
uS aS we are trapped
in the paSt and fearfuL
Of the future.

In Greek mythology, Cronos and time are one and the same. He
destroys his own creations, he devours his children. Thus, he is
the image of time devouring us. The present seems to elude us
as we are trapped in the past and fearful of the future. But if we
discover the present moment, we will stop chasing after time
and we will become more conscious of living. We will overcome
our fear of silence, the void, and ourselves. We will exist in the
now without living in the past and fleeing the future. We will
exist in a moment of self.

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DISTOR-
TION
everythinG happenS aS
if humanity SeekS tO OBScure
itS naturaL dimenSiOn.

From the time we developed culture as a means of evolution, we
have rejected Nature as something foreign and obtrusive. Eve-
rything happens as if humanity seeks to obscure its natural di-
mension. Weighed down by cultural evolution, we have forgot-
ten where we came from. We have become the only animal
which willingly destroys its own habitat at the risk of being des-
troyed in return!

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DESTINY
we need tO mOve On frOm
a State Of BLack and white –
deStiny vS. free wiLL –
tO One where BOth exiSt
cOmpLementariLy.
In addition to letting destiny play a role in our lives, we must
each be the Master of our Fate. This may seem contradictory,
but we live in a world of dualities. We need to move on from a
state of black and white – destiny vs. free will – to one where
both exist complementarily. This is the middle way. We should
not be tempted to explain the present by means of the past, but
by way of the future, that is to say, the goal of our lives’ hunt.

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EFFORT
SOme Of Our haBitS are rOad
BLOckS that never aLLOw uS
tO reach new heiGhtS
Of SucceSS, But we fear
chanGinG them.
Behind all success, whether spiritual or physical, material or im-
material, lies a strong motivation which has been sustained
through effort. Some of our habits are road blocks that never
allow us to reach new heights of success, but we fear changing
them. Our closest relations should encourage us to surpass our-
selves, but often they hold us back. It takes effort to overcome
our fear of ridicule in the eyes of others.

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HOPE
hOpe iS a prOcraStinatOr
that SayS SOLutiOnS
tO prOBLemS wiLL Be fOund
OutSide Of uS and wiLL
nOt Be dependent upOn uS.
Hope allows us to avoid commitment, confrontation, and pro-
blem-resolution in the here-and-now because the situation will,
eventually, sort itself out. Hope is a procrastinator that says so-
lutions to problems will be found outside of us and will not be
dependent upon us. This allows us to justify and reinforce our
powerlessness. We need to start displaying our determination
more than our hope.

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EXCEN-
TRICITY
we muSt have the cOuraGe
tO deStrOy the cOLLective
BeinG and Give Birth
tO the individuaL BeinG.
Mass society does not easily tolerate deviation from the norm
and thus the majority of us give up our autonomy in order to
conform. We adapt by submitting to conformity instead of by
means of our actions. We must have the courage to destroy the
collective being and give birth to the individual being. We must
have the courage to be autonomous and different, to define our-
selves outside of the norm. This will give us freedom.

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INSANITY
each mOrninG, we muSt
water the fruitS Of naivety
and LOOk upOn the wOrLd
with new eyeS.

When we go to the edge of our sanity, we explore all the possibi-
lities that exist within us. Thus, we reveal to others and ourselves
hither-to unrecognized aspects of our characters which otherwi-
se would have escaped our consciousness. Each morning, we
must water the fruits of naivety and look upon the world with
new eyes. This will allow us to sustain life’s sacred flame.

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gaia
humanS have fOrGOtten
that their SurvivaL dependS
On the quaLity Of their
interactiOn with their
envirOnment!
Survival on this planet means a species must integrate itself into
its ecosystem and live in balance with other species. Humans
have forgotten that their survival depends on the quality of their
interaction with their environment! Humanity has disrupted
the fragile balance that ensures its own survival. No other spe-
cies has been as harmful as ours; we say with good reason that
the earth is “infested” by humans!

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HUMA-
NITY
fOr when aLL iS Said and dOne,
what matterS haS happened
On an inStinctuaL, SpirituaL
and inteLLectuaL LeveL.

We are different from one another, but human nature is the
same for everyone. We have known the same childhood fears,
the same anguishes. We have dreamt the same dreams, nurtured
the same hopes, known the same deceptions. It doesn’t matter
which particular circumstances or experiences each of us has
had. For when all is said and done, what matters has happened
on an instinctual, spiritual and intellectual level. The fundamen-
tal needs are the same for everyone: security, stimulation, iden-
tity. We have much more in common than we think, despite our
tendency to think we are unique.

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Self
INDUL-
GENCE
we are SOciaL animaLS and
the inveStment Of an indivi-
duaL in the cOmmunity iS nOt
OnLy a factOr fOr happineSS,
But aLSO fOr BaLance.
If we listen with complacency, we will end up feeling detached
from the world. We are social animals and the investment of an
individual in the community, in one form or another, is not only
a factor for happiness, but also for balance. If the world isn’t
working properly, it is due to the fact that a large number
of individuals, often among the elite, invest a large part of their
energy in narcissistic endeavours, thus depriving the world of a
contribution to the community’s well-being. Misunderstood
selfhood, that is to say narcissism and egocentricity, accentuates
the paranoid tendency of perceiving ourselves as victims and we
stagnate in our experiences.

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PHILO-
SOPHY
we ShOuLd Seek Out meaninG,
a Better underStandinG Of
human nature, and the way
the wOrLd wOrkS.

Philosophizing is a vital part of life, like eating or drinking. Our
experiences in life need to be explained and the unfathomable
human nature needs to be reflected upon. In the beginning,
we are sleeping, living in a dream. Little by little we gain
consciousness, taking on roles as both actor and witness in the
dream. Consciousness – a poisoned gift – comes with an existen-
tial anxiety, a motor for philosophical questioning. We should
seek out meaning, a better understanding of human nature, and
the way the world works. In other words, we must search for
ourselves in the world.

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SACRED
the Sacred GiveS uS
the SenSe that
we are participatinG
in SOmethinG that hOLdS
and underStandS uS.
It’s the feeling of the sacred that gives life the most meaning.
Without it, suffering, trials and obstacles wouldn’t make any
sense. More so, the sacred does not necessarily mean religious
faith, but the intuition into one’s life. It finds itself above the
profane, hidden in the material and is translated by a sentiment
of respect and love for life. The sacred gives us the sense that we
are participating in something that holds and understands us. It
penetrates everything: life, others and things. There is no need
to add the sacred to ourselves and to the world because it is
already there. We must simply unveil it. We must reduce the ne-
gative mental representations that screen it out.

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TRIBE
man iS a SOciaL animaL
and a LarGe part Of
Our evOLutiOn tOOk pLace
in a triBaL cOntext.

Since the beginning of the industrial revolution, we have accele-
rated individualization. But this could make us more isolated
and alienated. We have a tendency to replace the generous inte-
raction of individuals with mechanical, bureaucratic and tech-
nocratic relationships. Man is a social animal and a large part of
our evolution took place in a tribal context. Without restraining
autonomy and originality, we must, in this post-industrial so-
ciety, reinvent the tribal structures that human beings need. It
is necessary for the balance.

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LIFE
we have pLunGed OurSeLveS
intO a State Of SLeep. we Live
Like autOmatOnS. after in-
fancy, Our aBiLity tO marveL
rapidLy diSSOLveS.
If we asked people what they would change in their lives, they
would say that they’d like to be more attentive to the rising and
setting of the sun, to the rhythm of the seasons, to their rela-
tionships with friends and family. But what is stopping us from
living that way in the here and now? We have plunged ourselves
into a state of sleep. We live like automatons. After infancy, our
ability to marvel rapidly dissolves. We need a shock to wake us
from our lethargic state. We have imprisoned ourselves with our
habits and lassitude. Profiting from life means we must be at-
tentive to everyday actions. We should not live in our own
minds, absorbed by the bombardment of words and emotions.

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CONS-
UMPTION
ShOppinG centerS have
BecOme cathedraLS Of
the new reLiGiOn. what needS
are aLL Of thiS cOnSumptiOn
meant tO SatiSfy?
These days, however, the idea of consuming and consumption
prevades all of our economic discourse. Ecomonomic science
has become centered around consumers and their habits of
consumption. Credit has become a major engine of the econo-
my. Advertising, too much choice, too many promotions – these
are an essential part of our current state of being. We’re all vic-
tims of the spoiled child syndrome. We have too much, and the-
refore waste too much.

The disposible reigns : pens, razors, etc…but it leads inveitably
to planned obsolescence. What is “zapping” if not over-con-
sumption of signs and images? Shopping centers have become
cathedrals of the new religion. We try very, very hard to make
shopping “fun”. What needs are all of this consumption meant
to satisfy? Material needs, certainly, but more often psychologi-
cal needs that have become unavoidable in an air of compulsive
consumption whose battlecry is “to live is to consume!” Should
we be happy about economic growth while the planet is getting
more improvrished?

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BIO-
GRAPHIES
JACquES LANGuIRAND MARTIN ALLAIS
Prolific and versatile communicator, Jacques Lan- «Twenty-eight-year-old Martin Allais is a graphic
guirand is mostly known to the public as radio host designer from Caracas, Venezuela. Throughout his
of the long-running show “Par 4 chemins”. career, he has strived to fuse graphic design with
Accomplished theatre personality, he has di- a variety of media, such as illustration, video and
rected, produced, acted, taught at the National animation. In 2004, Martin moved to Barcelona,
Theatre School, as well as designed numerous mul- Spain, where worked with the No-Domain Studio
timedia shows. He was also professor of communi- to co-found the No-Domain visuals collective.
cations at McGill University for 12 years. He also participated in live performances,
He has written a great variety of pieces: a no- creating graphics in real time for music shows, inclu-
vel, two travel stories, a funny book, twelve plays, ding the prestigious Sonar Festival (2004-2006).
some essays and several general works. Several of His work also took him to Guadalajara, Sao Paulo
his plays have been presented in Canada and some and Buenos Aires, where he performed in live
even internationally. His most recent work, Faust shows with artists like Kid Koala, Edan, Cut Che-
et les radicaux libres (1999), took home the Special mist, Digable Planets, Madlib, Prefuse 73, Dela-
Jury Prize at the Onassis Foundation’s Internatio- soul, Buck 65, Beans, Lychee Lassi and Daedelus,
nal Theatre Contest, and will be made into a play among others. Since then, Martin has been show-
in Quebec in 2008. cased in numerous visual festivals around Europe,
Since 2000, he is the official Earth Day spo- like Mapping in Geneva, the Hamburg Digital
kesperson in Quebec. Festival, the Dublab European tour, and the Sperm
Festival in Prague.
His illustrations have been featured in various
KRISTIAN MANChESTER publications in North America, Europe and Asia,
Kris Manchester is currently one of Canada’s including: Latino (Contemporary Graphic Design
emerging Creative Directors in Experiential Mar- Compilation), Berlin, 2002 / A Book Designed To
keting. Co-founder of Fly Studio in 1995, Kris has Help, 2006 / Illusive (Contemporary Illustration
since the beginning of his career merged graphic And Its Context), 2006 / 3 logos (Compilation Of
design with the exploration of new opportunities Logos), 2006 / IDN, Beautiful Decay, Los Angeles
in all media, from interactive and internet-based / Ãcido Surtido, Buenos Aires / 81+, Tokyo / Belio,
media to broadcast and beyond. In 2000, Kris be- Madrid / MTV Latin Awards Off Air Publication,
came a partner and Creative Director, Interactive Miami / Lodown, Berlin
at Sid Lee (former Diesel). He was instrumental in Currently based in Barcelona, he works as a
landing the Cirque du Soleil Interactive account, freelance art director and as an illustrator for his
and later was a key player in developing the Cir- personal project www.togetheronemoretime.com.
que du Soleil brand image (he is also co-creator of Martin has also signed on to be an animation di-
Cirque du Soleil: 20 Years Under the Sun, the of- rector for Boolab, a Spanish production company
ficial history of Cirque du Soleil). Over the years, (www.boolab.org).
Kris has worked on campaigns for Zumanity, Gaz
Metro, Aeroplan, Le Devoir and, more recently,
Arcadia, collecting many prizes along the way.
In 2004, Sid Lee was named Marketing Maga-
zine’s Interactive Agency of the Year. In the same
year, Kris served on the jury for the Cannes Lions
interactive awards.
In recent months, this wide-ranging experien-
ce as a communications generalist has allowed Kris
to emerge as a player in the new field of experienti-
al design, with clients including MGM Grand, Red
Bull (with whom he won a Cannes Lion), Cirque du
Soleil and now adidas.
Kris has recently directed and co-directed two
music videos for Sebastien Lacombe and Tiga.
GLOBOLOGOS
- 60 -

SID LEE CONTACT INFORMATION

COLLECTIvE
Ateliers: Montreal
75 Queen Street, Suite 1400
Montreal, Quebec
H3C 2N6
Sid Lee Collective is an incubator that allows
Canada
our team to push the boundaries of creativity
Phone: +1 514-282-2200
further. Sid Lee Collective undertakes cultural
and commercial projects in the fields of visual Amsterdam
arts, industrial design, music, publishing, etc. Gerard Doustraat 72
1072 VV Amsterdam
A brainchild of Sid Lee, the Collective The Netherlands
thrives on collaboration and experimentation. Phone: +31 (0) 206 623030
The Sid Lee Collective Amsterdam space is the
Paris
first public venue operated by our team. We
12 rue du Sentier
hope it will give a modest preview of Montreal
75 002 Paris
and Canadian creativity while acting as a stimu-
France
lant for our visitors’ curious minds.
Phone: +33 (1) 44 88 83 90
TO find OuT mOre aBOuT The COLLeCTive Toronto
Or TO Send uS COmmenTS, pLeaSe viSiT 55 Mill Street
www.sidleecollective.com Building 5 , Suite 500
Toronto, Ontario

ABOUT M5A 3C4
Canada

SID LEE
Phone: +1 416 - 421-4200
Austin
Suite D-102
Sid Lee is a company that develops brand 3601 South Congress
experiences—by conceiving products, services Austin, Texas 78704
and United States
spaces—and markets them through advertising, Phone: +1 512 - 444-3533
experiential marketing, branded content and
interactive communications. Websites: sidleecollective.com
sidlee.com
To embed brands, products, spaces and services
conversationalcapital.com
with more meaning and more resonance, we have
assembled one of the most diverse creative
teams in the world. Professionals from a vast SID LEE wANTS TO ThANK…
array of disciplines—architecture, advertising,
digital marketing, design, content, etc.—work Sid Lee would like to thank Globologos concep-
without barriers between their numerous crafts. tors Jacques Languirand and Kristian Manches-
Commercial Creativity is how we describe this ter, as well as artistic directors Martin Allais and
novel approach, which is both integrated and Catherine Laporte and all participants: Jean-
multidisciplinary. François Alain, Simon Williams, Stéphane Poirier
and David Leclerc.
Our 250 artisans work globally for top-tier
clients from our Montreal and Amsterdam ateliers.

TO find OuT mOre aBOuT uS, pLeaSe viSiT
www.sidlee.com

You can also read the book Conversational
Capital: How to Create Stuff People Love to Talk
About (conversationalcapital.com) to unders-
tand our strategic marketing thinking.

GLOBOLOGOS
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