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ITC Portfolio
Part 2.3— 
Techology Failures
PPUB 796 Internet and Public Policy: 
Technology or Tyranny? 
Rick Singer GMU Volegenau School of Engineering
rsinger@gmu.edu
“Successful” Technology Failures
Many so called technology “success’” stories are frivolous 
consumer-marketing driven innovations. Should the most 
creative minds of our generation waste their gifts inventing 
ice cream that changes color when you lick it?  
The global push for STEM education is urgently needed to 
develop scientific and technological innovation leading to 
solutions to urgent priorities.  Energy,  Healthcase,  
Agriculture.
Trival Tech Innovation: Opportunity Costs
Case in point:  Necomimi brainwave-sensing cat ears. 
Then think relaxing thoughts, ad the ears will droop and the 
ears perk up when you focus your attention. Ostensibly this 
high tech tool will help for those with attention deficit 
disorder.  For those with severe ADHD they are also 
available as devil’s horns.
Lost Opportunity Cost
Behind the “Success” Stories of Trivial Tech 
Case in point:  Necomimi brainwave-sensing cat ears. 
Then think relaxing thoughts, ad the ears will droop and the 
ears perk up when you focus your attention. Ostensibly this 
high tech tool will help for those with attention deficit 
disorder.  For those with severe ADHD they are also 
available as devil’s horns.
Consumer Culture Encourages Trivial Developments
The opportunity for tech break through and innovation are 
lost forever when the best engineering minds of a 
generation squander their gifts designing commercial 
products for wealthy consumers. 
Wastes This Generation’s Brightest Engineering Minds
Products Falses Promises Compounds The “FAIL”
.
• Quick and easy profit motive misdirects technical innovation
Products Falses Promises Compounds The “FAIL”
• Quick and easy profit motive misdirects technical innovation
• Focus on wealthy consumers puts everyone’s future at risk.
Products Falses Promises Compounds The “FAIL”
What can
we do?
• Quick and easy profit motive misdirects technical innovation
• Focus on wealthy consumers puts everyone’s future at risk.
• Become Politically Active
• Empower yourself and others
• Email your representatives in congress
• Support public ITC investment
Time is critical. Act Now!
Technical solutions will not naturally evolve
from commercial enterprising pandering to
our consumer culture
•
Consumer culture driven free enterprise
won’t support ICT innovation needed to
ensure the survival of our species
What can any one of us do?
Empower
Yourself
and Others
What can any one of us do?
Become
Politically
Active
What can any one of us do?
Support public
Investment In ITC
Solutions For
Sustainability
What can any one of us do?
Email Your
Congressional
Representatives
What can any one of us do?
The Clock Is
Ticking…..
…Act Now!
What can any one of us do?
For more information,
please email rick@singer.net
PPUB 796 Internet and Public Policy:
Technology or Tyranny?
Rick Singer GMU Volegenau School of Engineering
rsinger@gmu.edu

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Singer ppub 796 ict portfolio -part 2.3—technology failures -140814