In the August New Features call, Ben Z. takes us through the latest new features including mobile audience data and the Feature of the Month.

1. P R E P A R E D B Y : BEN ZELIKOVITZ & SAM LAM
SITESCOUT PRODUCT UPDATE
NEW FEATURES & BEST PRACTICES AUGUST EDITION

2. Agenda
• Mobile Audience Data
• Feature of the Month
• Email with LiveIntent

3. Agenda
• Mobile Audience Data
• Feature of the Month
• Email with LiveIntent

4. Mobile Audience Data
Introducing PushSpring!
Delivered via BlueKai, PushSpring's audiences use
mobile device IDs/IFAs to provide behavioural and
demographic targeting inside the mobile app
environment.
This is the first data provider available on SiteScout
which provides audiences which work in mobile app
environments!
PushSpring provides device-level targeting data for
verified iOS and Android mobile app audiences.
4

5. PushSpring Segments
App
Ownership LifeStage
Interest&
Activity
Intent Demographic
Low cost ($0.30 CPM)
segments based on how
which apps the user has
installed on their phone
Designed to capture
characteristics, behaviors,
and patterns that define
key life events and
situations for consumers.
Provide marketers a
complete view of mobile
consumer interests
sourced from apps and
device signals, and refined
as those signals evolve.
Derived from observed
mobile user behavior
patterns across a variety
of app and device signals
that indicate definitive
consumer intent for a
product or service
category.
Inferred gender segments
created with advanced
machine learning models
applied to definitive
gender seed audience
sets, as well as language
segments based on
device-level language
settings.

6. Agenda
• Mobile Audience Data
• Feature of the Month
• Email with LiveIntent

7. Feature of the Month — Mobile Retargeting With Device ID
Bulk Upload
Device IDs
Increased the file size
limit to 500 MB for bulk
upload of Device IDs
used in mobile
retargeting.
Bulk Upload
Device IDs
This allows you to bulk
upload a file of device IDs
to build a mobile audience
Device ID Accepted
I. IDFA
II. Android ID
III. Google Advertising ID
IV. Hashed (SHA-1)
V. Unhashed

8. Agenda
• Mobile Audience Data
• Feature of the Month
• Email with LiveIntent

9. Email with LiveIntent — Introduction
With LiveIntent, you can buy display ads in
email just like you do on the web, only with
much higher standards
Display ads are bought, targeted and
served in real-time within opened
newsletters
Ads hold state in email in-box once opened,
resulting in added value impressions
300x250
728x90
160x600
COMPOSE
Inbox
Starred
Sent Mail
Drafts
Notes
More

10. Email with LiveIntent — Setup and Strategy
STRATEGY & TARGETING
• Set as a separate strategy for LiveIntent exchange
• Set goal to max reach or unselect optimization to
increase frequency and scale
• Recommend against overlaying 3rd party data/
cookie targeting
• Whitelist domain targeting is available
• Set bid north of $10 to achieve high reach
• Actual CPM will clear much lower (~$2 CPM is
average)
CREATIVE & TAGGING
• Ad Sizes: 160x600, 300x250, 728x90, 300x600 (static
assets required)
• Accepted formats: gifs, jpegs, pngs (No JS or Flash)
• Current integration requires ads must be site served
• 3rd party 1x1 trackers are supported
• Max of 2 impression trackers can be supported (No JS or
Flash)
• Creative must adhere to creative content policy:
• http://liveintent.com/content-policy/

11. TAKEAWAYS
• First party data now available in mobile app
environments
• Mobile retargeting allows you to utilize Device
ID’s to reach people
• Go outside the box by utilizing a partner like
LiveIntent