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SixandCo : presentation WFA Toronto 03/25/07
- 2. The Digital Age Welcome to the Digital Age ! Where every aspect of social life can now be a digital experience
- 3. The Digital Age Welcome to the Web 2.0 ! Where the internet moves from a giant information and shopping center to a worldwide network of communities with millions of active participants
- 4. The Digital Age Welcome to the Web 2.0 ! How do the relations between Consumers and Advertisers evolve ?
- 5. The Digital Age A power shift
- 10. The Digital Age New challenges
- 12. The Digital Age Re-building the Relation
- 13. Re-building the Relation Balanced Transparent Interactive Collaborative Diverse
- 16. A keyword to conclude CO Co -ownership Co llaborative Co -creation Co mmunities
- 17. A few questions to finish with How to make your organization and culture compatible with dialogue ? How much control will you give up to your consumers ? Who is liable for the content ? How bold and open will you be when facing negative comments ?