Reputation Management: Personal Branding and Impression Branding

1. Presented By-
Apoorva Gupta
Megha Tomar
Raman Chauhan
Sonali Bansal
MBA I Sem
REPUTATION MANAGEMENT:
PERSONAL BRANDING AND
IMPRESSION MANAGEMENT

3. CONTENT
What is reputation management?
What is Online Reputation
Management?
 Strategies of Online Reputation
Management.

4. What Is Reputation
Management?
Reputation management (sometimes referred
to as online reputation management or ORM)
is the practice of attempting to shape public
perception of a person or organization by
influencing online information about that
entity.
What is reputation
management?
What is Online Reputation
Management???
Strategies of Online
Reputation Management.

5. What is reputation
management?
What is Online Reputation
Management?
Strategies of Online
Reputation Management.
ONLINE REPUTATION MANAGEMENT
Online Reputation Management (ORM) is about
improving or restoring your name or your
brand’s good standing.
Reputation=Sum of Images= Performance
+ Behaviour + Communication

6. STRATEGIES OF ONLINE
REPUTATION
Automate your monitoring.
Use an array of reputation-monitoring
tools.
Offer your customers chances to vent.
Encourage positive reviews.
Respond to negatives.
What is reputation
management?
What is Online Reputation
Management???
Strategies of Online
Reputation Management.

8. •What is personal branding ?
•Seven steps to personal branding.
•Benefits of personal branding.
CONTENTS

9. Personal branding
Personal branding is essentially the ongoing
process of establishing a prescribed image
or impression in the mind of others about an
individual, group, or organization.
What is personal branding ?
Seven steps to personal
branding.
Benefits of personal
branding.

10. Seven steps to Personal Branding
1. Commit to the 3 C’s.
2. Define yourself
3. Tap into your values
4. Link and articulate your clear promise of
value.
5. Promote your personal brand mission.
6. Build Brand Ambassadors.
7. Review your progress.
What is personal
branding?
Seven steps to
personal branding.
Benefits of personal
branding.

11. Benefits of Personal
Branding
1.People trust people more than companies.
2. You'll have an easier time getting
published.
3. You'll earn speaking events.
4. You'll meet more people
5. The benefits carry beyond your company.
What is personal branding?
Seven steps to personal
branding.
Benefits of personal
branding.

12. CONTENTS
 What is Impression Management?
 Ways of effective Impression
Management.

13. What is Impression
Management?
A process whereby someone tries to influence the
observations and opinions of, a manager might
attempt to regulate and control information in their
interactions with staff or the general public to give
them the most favorable impression about their
company and its objectives.
What is Impression
Management?
Ways of effective
Impression. Management.

14. Ways of effective Impression
Management
What is Impression
Management?
Ways of effective
Impression
Management.
•Showing themselves superior.
•Sense of security.
•Justification of acts.
•Showing deceptive nature.
•To take credit .
•Cajoling
•GoodTit for tat

15. CONCLUSION