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A/B & MultiVariate Testing
leviers de la performance




  trafic    conversion   valeur   CA
les références optim°
le testing




 Version     Version   Version   Version
 originale      1         2         3


  0,62 %     0,65 %    0,60 %    0,74 %

                                 + 20%
les méthodes de testing

                                          Bloc1     Bloc1
                                                    Bloc1
                                                    Bloc1

                      Bloc1       Bloc3


                      Bloc2
                                          Bloc3     Bloc3

                                  Bloc4             Bloc3
                                                    Bloc3




                    Bloc2       Bloc2
                                Bloc2
                                Bloc2     Bloc4     Bloc4
                                                    Bloc4
                                                    Bloc4




    A/B Testing             Multi-Variate Testing
cas clients
optim° conversion
à la carte

             1. Tunnel de commande
             A/B Testing - Split path (2 versions)

             2. Fiche produit
             A/B Testing (2 versions)



             4. Landing page
             Multivariate Testing (128 versions)




             5. Landing page
             MultiVariate testing (2 versions)



             6. Home page
             MultiVariate testing (2 versions)
#1 KING JOUET - Process de commande
#1 KING JOUET - Process de commande




    version de contrôle      version de test
#1 KING JOUET - Process de commande




  version de contrôle




                    +21%
#2 KING JOUET - Fiche Produit
#2 KING JOUET - Fiche Produit




      version de contrôle


                            version de test
#2 KING JOUET - Fiche Produit




   version de contrôle




                +10%
#3 COFIDIS - Landing Page
#3 COFIDIS - Landing Page




            128 combinaisons
#3 COFIDIS - Landing Page




   version de contrôle
                         +14%
#3 COFIDIS - Landing Page

    segment 1     segment 2   segment 3




                 +22%
#5 GAN - Landing Page
#5 GAN - Landing Page




    version de contrôle   version de test
#5 GAN - Landing Page




version de contrôle




               +7%
#6 CLIIC




                          Version de test



    version de contrôle
#6 CLIIC




version de contrôle




       +27%
on en
                          parle ?

Vincent BOUTON
Consultant optimisation
vbouton@altima.fr

                               www.altima.fr

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A/B & MultiVariate Testing

Notes de l'éditeur

  1. Vincent BOUTON Consultant Optimisation [email_address]
  2. Vincent BOUTON Consultant optimisation [email_address] - 06 13 32 35 87