Voici une présentation concernant la stratégie digitale d'ASOS. Y sont décris les différents leviers utilisés par la marque afin de capter sa clientèle.
This document summarizes an international online fashion retailer called Asos. It operates an online store for fashion and beauty products in several countries. Asos has over 1,000 employees and annual revenue of 633 million euros, with 58% of sales coming from England. Their target market is 16-34 year olds. Asos has seen success through their website, mobile apps, large product selection, international reach, and customer service. Their goals for the future include expanding their market, customizing their site, differentiating from competitors, and potentially opening physical stores.
This document discusses Asos.com, an online fashion retailer based in the UK. It details Asos' target demographic of 16-34 year olds, its large online presence with over 13 million unique visitors and shipping to 190+ countries. The document proposes a social media and digital advertising campaign for Asos across Facebook, YouTube and Google AdWords to increase brand exposure and website traffic internationally. It provides a proposed budget and pricing of $15,000 for a month-long campaign managed by the author. The goal is to attract new and returning customers to express their positive experiences and increase recurring business for Asos.com.
This document discusses ASOS, an online fashion and beauty retailer based in the UK. It establishes that ASOS was founded in 2000, offers over 40,000 products including branded and own brands, and has over 1.3 million active customers. The document then analyzes ASOS's strengths, weaknesses, opportunities, and threats. It also discusses how ASOS uses concepts like product life cycle, Boston Matrix, promotion strategies, and extension strategies to manage their business and product portfolio. The key lessons are around understanding product life cycles to inform strategies, using the Boston Matrix to drive innovation, and the importance of marketing techniques for company planning and success.
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
Asos has experienced strong growth, becoming the largest European online-only fashion retailer. It has delivered consistent profits since 2003 and over 60% compound annual growth rate over the last 5 years. Asos focuses on young adults ages 16-34 and offers a wide range of branded and own-label fashion across countries through its localized websites and mobile apps. Its success is attributed to innovations like mobile shopping, international expansion, and social shopping features that enhance the customer experience.
Voici une présentation concernant la stratégie digitale d'ASOS. Y sont décris les différents leviers utilisés par la marque afin de capter sa clientèle.
This document summarizes an international online fashion retailer called Asos. It operates an online store for fashion and beauty products in several countries. Asos has over 1,000 employees and annual revenue of 633 million euros, with 58% of sales coming from England. Their target market is 16-34 year olds. Asos has seen success through their website, mobile apps, large product selection, international reach, and customer service. Their goals for the future include expanding their market, customizing their site, differentiating from competitors, and potentially opening physical stores.
This document discusses Asos.com, an online fashion retailer based in the UK. It details Asos' target demographic of 16-34 year olds, its large online presence with over 13 million unique visitors and shipping to 190+ countries. The document proposes a social media and digital advertising campaign for Asos across Facebook, YouTube and Google AdWords to increase brand exposure and website traffic internationally. It provides a proposed budget and pricing of $15,000 for a month-long campaign managed by the author. The goal is to attract new and returning customers to express their positive experiences and increase recurring business for Asos.com.
This document discusses ASOS, an online fashion and beauty retailer based in the UK. It establishes that ASOS was founded in 2000, offers over 40,000 products including branded and own brands, and has over 1.3 million active customers. The document then analyzes ASOS's strengths, weaknesses, opportunities, and threats. It also discusses how ASOS uses concepts like product life cycle, Boston Matrix, promotion strategies, and extension strategies to manage their business and product portfolio. The key lessons are around understanding product life cycles to inform strategies, using the Boston Matrix to drive innovation, and the importance of marketing techniques for company planning and success.
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
Asos has experienced strong growth, becoming the largest European online-only fashion retailer. It has delivered consistent profits since 2003 and over 60% compound annual growth rate over the last 5 years. Asos focuses on young adults ages 16-34 and offers a wide range of branded and own-label fashion across countries through its localized websites and mobile apps. Its success is attributed to innovations like mobile shopping, international expansion, and social shopping features that enhance the customer experience.