ASOS is an online fashion retailer founded in 2000 in the UK that has since expanded internationally. It launched on the London Stock Exchange in 2001. By 2010, ASOS had sites in the US, Germany, France and other countries. In 2011, ASOS launched its marketplace platform. Today, ASOS aims to be the leading online fashion retailer for men and women ages 16-34 globally through its website and mobile apps in over 200 countries. It offers over 850 established and own brands across various fashion categories.
The document discusses an online fashion and beauty retailer called The business that sells over 50,000 branded and own label products across 7 countries. It aims to increase its global reach and profits as 97% of its potential growth lies outside its home market of the UK. To achieve this, the business needs to improve promotional strategies and social media presence by increasing engagement on platforms like Facebook, creating online fashion videos, sponsoring TV shows abroad, holding promotional events, and better catering content to different countries. It has a large marketing budget that could be used more efficiently on the key components outlined to further global awareness and sales.
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
Voici une présentation concernant la stratégie digitale d'ASOS. Y sont décris les différents leviers utilisés par la marque afin de capter sa clientèle.
La Mode à l'heure du Digital - Cyril Couvreur - Mémoire de fin d'étude (ISCOM-COMAL)
Problématique : Comment les nouveaux outils web et digitaux pourraient-ils s’intégrer efficacement en tant que moyens de communication à l’univers de la mode alors qu’ils bouleversent l’ensemble des relations établies de longue date avec la clientèle de ce secteur ?
I. Mode et NTIC, deux univers en mouvement
Rapide retour sur l'histoire de la mode et sa place dans notre société.
II. Les enjeux d’un rapprochement
Analyse des modèles dépassés, évolutions du secteur et analyse de cas.
III. Adopter une stratégie digitale efficace
Recommandation stratégique au niveau marketing et techniques de communication
Guide pratique des bons outils.
Cyril Couvreur
ASOS is an online fashion retailer founded in 2000 in the UK that has since expanded internationally. It launched on the London Stock Exchange in 2001. By 2010, ASOS had sites in the US, Germany, France and other countries. In 2011, ASOS launched its marketplace platform. Today, ASOS aims to be the leading online fashion retailer for men and women ages 16-34 globally through its website and mobile apps in over 200 countries. It offers over 850 established and own brands across various fashion categories.
The document discusses an online fashion and beauty retailer called The business that sells over 50,000 branded and own label products across 7 countries. It aims to increase its global reach and profits as 97% of its potential growth lies outside its home market of the UK. To achieve this, the business needs to improve promotional strategies and social media presence by increasing engagement on platforms like Facebook, creating online fashion videos, sponsoring TV shows abroad, holding promotional events, and better catering content to different countries. It has a large marketing budget that could be used more efficiently on the key components outlined to further global awareness and sales.
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
Voici une présentation concernant la stratégie digitale d'ASOS. Y sont décris les différents leviers utilisés par la marque afin de capter sa clientèle.
La Mode à l'heure du Digital - Cyril Couvreur - Mémoire de fin d'étude (ISCOM-COMAL)
Problématique : Comment les nouveaux outils web et digitaux pourraient-ils s’intégrer efficacement en tant que moyens de communication à l’univers de la mode alors qu’ils bouleversent l’ensemble des relations établies de longue date avec la clientèle de ce secteur ?
I. Mode et NTIC, deux univers en mouvement
Rapide retour sur l'histoire de la mode et sa place dans notre société.
II. Les enjeux d’un rapprochement
Analyse des modèles dépassés, évolutions du secteur et analyse de cas.
III. Adopter une stratégie digitale efficace
Recommandation stratégique au niveau marketing et techniques de communication
Guide pratique des bons outils.
Cyril Couvreur