Cours d'introduction au certificat en marketing digital d'ichec formation continue

1. We are in an Age of Disruption

2. Certificat
en marketing digital
DUE TO THE FAST EVOLUTION OF OUR DISRUPTIVE
WORLD MANY PRESENTATION AND CONCEPTS
DISCUSSED MAY BECOME OBSOLETE VERY SOON
Jacques Folon
CEO GDPRfolder
GDPR Director Edge Consulting
Data Privacy Officer
Professeur
ICHEC
Maître de conférences
Université de Liège
Visiting professor
Université Saint-Louis
ESC Rennes School of Business

3. jacques.folon@ichec.belinkedin.com/in/folon
…
CEO
PROFESSEUR
DATA PRIV. OFFICER
GDPR DIRECTOR
KEYNOTE SPEAKER
ESSAYIST
Jacques Folon, Ph. D., DPO

5. Business evolution is accelerating too…
80% of CEOs expect their business
to be “significantly disrupted”…
but when?
More than 50% of Fortune 500 companies
have disappeared since 2000.

6. COMPANIES ARE BIG BOATS…

7. 7
Business Agility is
now essential… Rapid introduction of
New products…
New experiences…
Rapid response to threats…

8. THIS IS THE WORLD IN 2020

9. THE WORLD IS CHANGING FAST, VERY FAST !

10. The world changed in 50 years
IBM 360 model 75 total memory 6 MEGA
2% of an IPHONE X

11. The world changed in 30 years !

12. The world changed since 2007

13. 2007

14. 2007

15. 2007

16. 2007

17. 2007

18. 2007

19. 19
NOTHING
IN THIS VIDEO
EXISTED
IN 2007 !

21. Marketing management, P. Kotler & al., Pearson, 2019
Le marketing en 2020… tout a changé !

25. Consumers change the world

27. 27
BEHAVIORS
CHANGE
DISRUPTION !

29. 29
SOME
EXAMPLES
OF DISRUPTION

30. 30

32. *HCL Confidential

34. 34
BUT

47. 47
CONTRAST

48. Source: http://school.stagnesofbohemia.org/OldClass5.jpg
1918

49. Crédit: http://www.gutenberg.org/files/15595/15595-h/images/imagep158.jpg
1918

50. 2018

51. Crédit: http://www.faw.com/Events/images/044-2.jpg
2018

52. But this exists…

53. Learning or dying…

54. 54
RESISTANCE
TO
CHANGE

55. NOTHING
CHANGED !

57. 57
knowledge
is power

63. 63

64. 64

65. 65

67. 67
SOME JOBS
ARE GONE

70. 70

71. *HCL Confidential

72. *HCL Confidential

75. 75
COMPANIES
DISAPPEAR

76. Source: http://fr.slideshare.net/briansolis/official-slideshare-for-whats-the-future-of-business

78. THE DOMINO EFFECT

80. 80
ORGANISATIONS
CHANGE

81. CREATED IN 2009

83. 2016 : CAR WITHOUT DRIVER

84. 84
ORGANISATIONS
CHANGE
INTERNALLY !

86. INTERNAL
SOCIAL
NETWORKS

88. http://fr.slideshare.net/BusinessGoesSocial/why-enterprise-social-networks-fail-part-one?qid=916adb6a-2ddf-4771-87f1-11582e9cc43a&v=&b=&from_search=1

90. INFORMATION
SECURITY

91. : https://www.britestream.com/difference.html.

94. SOURCE : UWE | 5 juin 2013| @awtbe | André Blavier & Pascal Poty

95. 2018 GDPR

96. 96

97. 97
CORPORATE
STRUCTURE

99. 99

101. 101
organizations
Formal organization/
Hierarchy
Social organization /
Heterarchy
SOURCE: http://fr.slideshare.net/eteigland/building-the-networked-innovative-organization?from_search=14

102. 102
ERGONOMY

103. SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

104. SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

105. 105
COMMAND
&
CONTROL

106. SOURCE: www.entrepriseglobale.biz Jean-Yves Huwart

108. 108
SILO IS DEAD

111. BYOD

112. ACATAWAD!

113. KNOWLEDGE
MANAGEMENT

114. http://fr.slideshare.net/brainopera/seduction-of-the-swarm

115. http://fr.slideshare.net/brainopera/seduction-of-the-swarm

116. Collective
Intelligence

119. 119
The 21st Century Enterprise
has distinct characteristics
Ecosystem–driven
Outcome-based
Experience-centric
Service-oriented
Agile & Lean
Enterprise Digitalization
Business Model innovation, User Experience
e.g. Blockchain, AI, Robotics, Mobile
Internet of Things
“The IOTWorks” Smart Machines Solutions to
embed intelligence in asset value chains
Next Generation IT
To create a multi-modal lean and agile IT Landscape
Autonomics &
Orchestration Platforms for Services & Systems
DryICE powered outcomes across
Business, Consumer, Employees and Smart Machines
Key Technology behind a 21CEKey characteristics
21CE
#21CE think like a Agile Startup & Deliver like a Lean Enterprise with experience driven
service oriented outcome based ecosystem @hcltech

120. 120
How are traditional enterprises responding?
Experience
InnovationAgility &
Flexibility
Digital
Transformation
Ecosystem of partners, alliances to
Accelerate:
Innovation
New business models
New customer experiences
Digital Transformation with a focus on:
User Experience
Business Agility
Technology-enabled Business Innovation
Ecosystem

121. AS STEVE SAID…

125. SO WHAT SHOULD WE DO?

127. Good luck 127