The desire for lightness, cheerfulness, and escape either dreamlike or real, is expressed in an abundant and colorful range. The neutrals and darks are scarce to give way to a profusion of bleached, intense, saturated or acidic shades. Enriched with the reflections and nuances of outdoor life, in natural light, colors breathe. Even in their most artificial version, the colors keep their brightness while leaving room for the digital hyper luminosity.
The document provides an overview of men's fashion trends for Spring/Summer 2022, highlighting three key styles - the Creative, the Everyday Man, and the Innovator. It describes evolving attitudes around connectivity, adaptability, emotions, and well-being. Key fabrics include technical and recycled materials as well as prints and stripes. Trends include light, eclectic city styles mixing British checks, vintage knits and feminine prints. Beach and resort styles incorporate recycled nylons and technical fabrics with bold colors and patterns.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.
Social Media Marketing & Campaign Strategy - EsbedaPooja Pathare
Esbeda is a luxury brand of women's handbags and accessories. They are active on Facebook, Instagram, and Twitter but could improve the quality and thoughtfulness of their posts. A proposed campaign is a "BagCraft" workshop where people can make their own bag with guidance from designers. The workshop aims to improve Esbeda's image and engage people. It will be held in partnership with Istituto Marangoni in Mumbai and promoted through Facebook and Instagram ads targeting different age groups in Mumbai. The campaign budget is approximately 50 lakhs for 2 months. Organic social media posts will promote the workshop.
The document discusses branding strategies for an Italian luxury brand. It begins with an introduction to the brand and its prominence in the luxury market. It then covers segmentation, targeting, positioning and differentiation strategies. Key segments identified are women ages 26-40 in the US, Europe, China, Japan and Middle East with a high income and lifestyle focused on fashion, status and confidence. The brand is positioned as classy, bold, glamorous, exclusive and sexy. Differentiation comes from customization opportunities, first mover advantage and unique in-store experiences. The document also discusses building brand knowledge and identity through elements like logo, slogan, website design, brand character and packaging.
WVU IMC 625 - Advanced Creative Concepts
Throughout this course, we learned to delve into the creative process and hone the skills to develop and execute innovative brand strategies. We tackled the process of building dynamic and engaging campaigns for future employers and clientele.
Creative execution incorporated:
- Audience & insights research
- Current market research
- Brand audit
- Campaign mood board
- Messaging strategy
- Social media marketing
- Digital ads
The desire for lightness, cheerfulness, and escape either dreamlike or real, is expressed in an abundant and colorful range. The neutrals and darks are scarce to give way to a profusion of bleached, intense, saturated or acidic shades. Enriched with the reflections and nuances of outdoor life, in natural light, colors breathe. Even in their most artificial version, the colors keep their brightness while leaving room for the digital hyper luminosity.
The document provides an overview of men's fashion trends for Spring/Summer 2022, highlighting three key styles - the Creative, the Everyday Man, and the Innovator. It describes evolving attitudes around connectivity, adaptability, emotions, and well-being. Key fabrics include technical and recycled materials as well as prints and stripes. Trends include light, eclectic city styles mixing British checks, vintage knits and feminine prints. Beach and resort styles incorporate recycled nylons and technical fabrics with bold colors and patterns.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.
Social Media Marketing & Campaign Strategy - EsbedaPooja Pathare
Esbeda is a luxury brand of women's handbags and accessories. They are active on Facebook, Instagram, and Twitter but could improve the quality and thoughtfulness of their posts. A proposed campaign is a "BagCraft" workshop where people can make their own bag with guidance from designers. The workshop aims to improve Esbeda's image and engage people. It will be held in partnership with Istituto Marangoni in Mumbai and promoted through Facebook and Instagram ads targeting different age groups in Mumbai. The campaign budget is approximately 50 lakhs for 2 months. Organic social media posts will promote the workshop.
The document discusses branding strategies for an Italian luxury brand. It begins with an introduction to the brand and its prominence in the luxury market. It then covers segmentation, targeting, positioning and differentiation strategies. Key segments identified are women ages 26-40 in the US, Europe, China, Japan and Middle East with a high income and lifestyle focused on fashion, status and confidence. The brand is positioned as classy, bold, glamorous, exclusive and sexy. Differentiation comes from customization opportunities, first mover advantage and unique in-store experiences. The document also discusses building brand knowledge and identity through elements like logo, slogan, website design, brand character and packaging.
WVU IMC 625 - Advanced Creative Concepts
Throughout this course, we learned to delve into the creative process and hone the skills to develop and execute innovative brand strategies. We tackled the process of building dynamic and engaging campaigns for future employers and clientele.
Creative execution incorporated:
- Audience & insights research
- Current market research
- Brand audit
- Campaign mood board
- Messaging strategy
- Social media marketing
- Digital ads
We analyzed the Nespresso Business Model through the framework provided by Teece - Business Model, Business Strategy and Innovation (2010) and through the Business Model Canvas tool by A. Osterwalder and Y. Pigneur. Moreover, we provided a future generation of the business model to led the company maintain the competitive advantage in a growing competitive market.
This document provides recipes for 20 non-alcoholic mocktail drinks. The drinks include fruit juices, syrups, sodas, teas and other ingredients blended or shaken together and served over ice. Examples include the Vienna Soother made with coffee, cream, chocolate syrup and cinnamon; the Banana Rama blended with banana, strawberries, pineapple juice and coconut milk; and the Paradise Punch made with several fruit juices, grenadine and soda water to serve six people.
This document provides information on various skin care products, including their uses and suitability for different skin types. It describes cleansers, toners, masks, exfoliants and moisturizers and whether they are suitable for normal, dry, sensitive, aging or acne-prone skin. Directions for application are also provided.
This document discusses various food and wine pairings for starters, entrees, main courses and desserts. It provides details on dishes like chicken liver pate, steak tartar, onion soup, ratatouille, risotto, lamb curry, roast chicken and lemon pie. It recommends complementary red and white wine varieties and vintages to pair with each dish, drawing on references from books on food and wine harmony.
Du jeu vidéo à la médiathèque de Saint-AvertinAlice Bernard
Présentation dans le cadre d'une journée d'études ABF à Beauzac (Auvergne), sur le jeu en général : "Ils jouent ; et moi ? Retour d’expériences et mise en pratique du jeu en bibliothèque".
This document summarizes the luxury ready-to-wear fashion industry in France. It discusses the history and major players like LVMH and Kering. Luxury ready-to-wear has high production costs but meets demand through high quality seasonal designs. Key issues include the threat of counterfeiting and maintaining exclusivity amid increased online sales. The industry faces competition from fast fashion but continues to be a leader in global luxury fashion.
This marketing plan summarizes Clinique's strategy to introduce and promote its Thermal Water skin care product line. Clinique is a leading prestige skincare brand established in 1968 that sells products in over 130 countries. The plan outlines the skin care market opportunities, product details and features, target demographic of women ages 25-50, and a marketing mix strategy including distribution through pharmacies and department stores, promotional campaigns using advertising, public relations, and direct marketing to customers. The objectives are to increase market share by 5% and profits by 2% while providing customer satisfaction at a lower cost.
Cigars are tightly rolled bundles of dried and fermented tobacco leaves. Christopher Columbus is credited with introducing tobacco to Europe after encountering natives on Hispaniola smoking primitive cigars made of twisted dried tobacco leaves. Cigars are made up of different tobacco leaves - fillers form the center, binders are wrapped around the fillers and held together with glue, and wrappers provide the smooth outer surface. Cigars vary in size, shape, and color depending on the tobacco used and difficulty of production.
Group E presented on IKEA and its global marketing strategies. IKEA was founded in Sweden in 1943 and today has over 130,000 employees and 301 stores across 37 countries. IKEA is known for its modern furniture designs, do-it-yourself approach, and inviting showrooms. The presentation covered IKEA's 7 steps of consumer purchasing, store design, culture, and answered questions from the group.
Halo Top Creamery is a low-calorie ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, Singapore, and the United Kingdom.
Sales of the company have been growing by about 2,500% each year with only digital marketing and no traditional marketing efforts. We analysed what they're doing right, how they can do better at what they're doing wrong and what their competitors are up to.
Sunil Kumar designed this document on gin. It provides an introduction that gin is the national drink of England, produced by redistilling high proof spirit flavoured with juniper berries. The document then summarizes the history of gin originating from Holland and being brought to England. It also lists common flavouring agents used in gin and the basic types of gin including distilled and compound varieties. Production methods involving grains and botanicals are outlined, along with two methods of distillation. Different styles of gin from various regions are described such as British, American, and Dutch varieties. Brand names of popular gins are listed at the end.
Brand audit : Baileys Irish cream liquor Ian Adams
This document provides a profile of Baileys brand's target audience and reviews recent creative work for the brand. It finds that while the agencies hired have strong capabilities, the "Cream with Spirit" campaign misses opportunities to change perceptions of Baileys as an occasional drink. Research shows Baileys drinkers are typically social grades B and C1, aged 18-34, but the campaign does not address how to get this audience drinking Baileys more frequently. The creative work focuses on lifestyle rather than changing the social norms around Baileys. In conclusion, the agencies' full abilities are not being utilized to solve the core issue of declining frequency of consumption.
Spring Summer 2026 Inspirations trend book Peclers ParisPeclers Paris
Faced with a global context that threatens the very balance of our societies and makes everyday life more difficult, art and creativity are taking up the cause of resistance.
FW25-26 Beauty & Wellness Trend Book - Peclers ParisPeclers Paris
The Culture of Care. Since the pandemic, well-being has become a fundamental pillar of our lives. For all our concerns, it generates a glimmer of optimism and the possibility of retrieving a sense of harmony with ourselves, others and the world around us.
FW25-26 Men's Fashion Trend Book Peclers ParisPeclers Paris
Faced with a challenging environment and a rapidly changing world, it has become crucial to take action! Committed styles and new uses are emerging, prompting the world of fashion to adapt.
We analyzed the Nespresso Business Model through the framework provided by Teece - Business Model, Business Strategy and Innovation (2010) and through the Business Model Canvas tool by A. Osterwalder and Y. Pigneur. Moreover, we provided a future generation of the business model to led the company maintain the competitive advantage in a growing competitive market.
This document provides recipes for 20 non-alcoholic mocktail drinks. The drinks include fruit juices, syrups, sodas, teas and other ingredients blended or shaken together and served over ice. Examples include the Vienna Soother made with coffee, cream, chocolate syrup and cinnamon; the Banana Rama blended with banana, strawberries, pineapple juice and coconut milk; and the Paradise Punch made with several fruit juices, grenadine and soda water to serve six people.
This document provides information on various skin care products, including their uses and suitability for different skin types. It describes cleansers, toners, masks, exfoliants and moisturizers and whether they are suitable for normal, dry, sensitive, aging or acne-prone skin. Directions for application are also provided.
This document discusses various food and wine pairings for starters, entrees, main courses and desserts. It provides details on dishes like chicken liver pate, steak tartar, onion soup, ratatouille, risotto, lamb curry, roast chicken and lemon pie. It recommends complementary red and white wine varieties and vintages to pair with each dish, drawing on references from books on food and wine harmony.
Du jeu vidéo à la médiathèque de Saint-AvertinAlice Bernard
Présentation dans le cadre d'une journée d'études ABF à Beauzac (Auvergne), sur le jeu en général : "Ils jouent ; et moi ? Retour d’expériences et mise en pratique du jeu en bibliothèque".
This document summarizes the luxury ready-to-wear fashion industry in France. It discusses the history and major players like LVMH and Kering. Luxury ready-to-wear has high production costs but meets demand through high quality seasonal designs. Key issues include the threat of counterfeiting and maintaining exclusivity amid increased online sales. The industry faces competition from fast fashion but continues to be a leader in global luxury fashion.
This marketing plan summarizes Clinique's strategy to introduce and promote its Thermal Water skin care product line. Clinique is a leading prestige skincare brand established in 1968 that sells products in over 130 countries. The plan outlines the skin care market opportunities, product details and features, target demographic of women ages 25-50, and a marketing mix strategy including distribution through pharmacies and department stores, promotional campaigns using advertising, public relations, and direct marketing to customers. The objectives are to increase market share by 5% and profits by 2% while providing customer satisfaction at a lower cost.
Cigars are tightly rolled bundles of dried and fermented tobacco leaves. Christopher Columbus is credited with introducing tobacco to Europe after encountering natives on Hispaniola smoking primitive cigars made of twisted dried tobacco leaves. Cigars are made up of different tobacco leaves - fillers form the center, binders are wrapped around the fillers and held together with glue, and wrappers provide the smooth outer surface. Cigars vary in size, shape, and color depending on the tobacco used and difficulty of production.
Group E presented on IKEA and its global marketing strategies. IKEA was founded in Sweden in 1943 and today has over 130,000 employees and 301 stores across 37 countries. IKEA is known for its modern furniture designs, do-it-yourself approach, and inviting showrooms. The presentation covered IKEA's 7 steps of consumer purchasing, store design, culture, and answered questions from the group.
Halo Top Creamery is a low-calorie ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, Singapore, and the United Kingdom.
Sales of the company have been growing by about 2,500% each year with only digital marketing and no traditional marketing efforts. We analysed what they're doing right, how they can do better at what they're doing wrong and what their competitors are up to.
Sunil Kumar designed this document on gin. It provides an introduction that gin is the national drink of England, produced by redistilling high proof spirit flavoured with juniper berries. The document then summarizes the history of gin originating from Holland and being brought to England. It also lists common flavouring agents used in gin and the basic types of gin including distilled and compound varieties. Production methods involving grains and botanicals are outlined, along with two methods of distillation. Different styles of gin from various regions are described such as British, American, and Dutch varieties. Brand names of popular gins are listed at the end.
Brand audit : Baileys Irish cream liquor Ian Adams
This document provides a profile of Baileys brand's target audience and reviews recent creative work for the brand. It finds that while the agencies hired have strong capabilities, the "Cream with Spirit" campaign misses opportunities to change perceptions of Baileys as an occasional drink. Research shows Baileys drinkers are typically social grades B and C1, aged 18-34, but the campaign does not address how to get this audience drinking Baileys more frequently. The creative work focuses on lifestyle rather than changing the social norms around Baileys. In conclusion, the agencies' full abilities are not being utilized to solve the core issue of declining frequency of consumption.
Spring Summer 2026 Inspirations trend book Peclers ParisPeclers Paris
Faced with a global context that threatens the very balance of our societies and makes everyday life more difficult, art and creativity are taking up the cause of resistance.
FW25-26 Beauty & Wellness Trend Book - Peclers ParisPeclers Paris
The Culture of Care. Since the pandemic, well-being has become a fundamental pillar of our lives. For all our concerns, it generates a glimmer of optimism and the possibility of retrieving a sense of harmony with ourselves, others and the world around us.
FW25-26 Men's Fashion Trend Book Peclers ParisPeclers Paris
Faced with a challenging environment and a rapidly changing world, it has become crucial to take action! Committed styles and new uses are emerging, prompting the world of fashion to adapt.
FW25-26 Environments & Design Trend BookPeclers Paris
After a continual quest for more and better, a new ideal of what is well made and sufficient comes into play when imagining the desirable. "Hand intelligence" appeals by magically transmuting the simple, the past, or even the distant into harmonious reality.
In some ways, fashion becomes calmer. It is driven by the importance attached to workwear-inspired casual and functional style, as well as by the new take on classic products which deliver a more lasting and solid foundation.
Exclusive colors by Peclers Paris. Early color information, trend
book, market confirmation. Colors presented on detachable
paper samples, yarns and fabrics. Harmonies targeting all markets. Insight into color evolution by season.
Peclers Paris presents four seasonal themes, elucidated thanks to our prospective analysis: sociocultural and artistic influences translated into aesthetic concepts designed to stimulate your
imagination, boost your creativity and initiate your product development.
In reaction to an increasingly unpredictable everyday, a need for intensity and value reveals a palette of emotions that transcends Beauty and augments its holistic scope.
Over the past few seasons,
menswear has gone through major changes. The desire to break down established norms and explore new realms of imagination in which the notions of pleasure and well being are crucial has created a freer, more diverse space, where people can be themselves.
Due to the need to last, the dependable products already developed over the past seasons are the obvious building blocks for neutral and easy wardrobes, stemming from street, sport and smart style, with the aim of protection.
This season sees bright and very
dark tones become rarer. They
recede in favor of soft and medium shades, whites and off-whites, which are given added prominence and highlighted by texture.
This season, the book goes
in a more aware, more essential
and more responsible direction,
confirming that knit is a comforting and reassuring product for every
lifestyle occasion.
Our consumption and creativity are challenged by today’s economic tensions and the urgency of taking a new look at our production chain to inscribe it in the idea of preservation while respecting our environment and a world that will be more socially equitable.
1. creating
future
singularities SS22
COL
ORS
This book reflects
the unique color
expertise that Peclers
Paris has built for over
40 years.
All our colors are
exclusive and “home
made”.
Ce cahier reflète l’expertise unique
de la couleur que Peclers Paris
développe depuis plus de 40 ans.
Toutes nos couleurs sont exclusives
et sont mises au point de façon
artisanale.
2. 012PECLERS PARIS EXCLUSIVE COLORS SS22SEASON’S RANGE
02 Celebration
Vegetal greens and natural earth tones adorned with floral accents pay tribute to the spring season.
Clouded or overexposed by scintillating luminosity, the soft colors fluctuate between romanticism
and camouflage.
Verts végétaux et terre naturel émaillés de touches fleuries rendent hommage au printemps. Voilés ou surexposés
par de brefs éclats lumineux, les coloris doux oscillent entre romantisme et esprit camouflage.
PERIWINKLE PERVENCHE
VEIL VOILE
HERBARIUM HERBIER PRIMROSE PRIMEVÈRE
SPRIG BRIN BRANCH BRANCHE
PETTICOAT JUPON
Women dancing in a clearing
3. 032PECLERS PARIS EXCLUSIVE COLORS SS22
Shimmering naturals
SEASON’S RANGE 04 ALTERED APPLICATIONS
1
2
5
3
4
033GAMME DE SAISON 04 DÉCOMPOSÉE APPLICATIONS NATURELLES CHATOYANTES
Pop of vibrant green on juicy red, muted by faded green
Accent vert vibrant sur rouge pulpeux atténué de vert fané
Deep duo offset
by luminous white
Duo profond tranché de blanc lumineux
Fresh bleached blue
on shaded emerald green
Le bleu oxygéné rafraîchit le vert émeraude ombré
Natural shades temper
a luminous green
Les tons naturels tempèrent le vert lumineux
Orange flash on deep red
and earthy beige
Flash orange sur rouge profond et beige terreux
Nude beige in sharp contrast
with dark green and lit up by emerald
Beige nude tranché de vert sombre, éclairé d’émeraude
BWBMBKBCBABH
BWBMBKBCBA
BWBMBKBCBABIBBBH
BWBMBKBCBH
BWBMBKBCBABH
BWBMBKBCBBBH
BW Women’s Fashion Mode Femme
BM Men’s Fashion Mode Homme
BK Kids’ Fashion Mode Enfant
BC Casualwear Casual Streetwear
BA Activewear Sport
BI Intimates Lingerie
BB Beauty Beauté
BH Home Maison
PEONY
PIVOINE
EMERALD
ÉMERAUDE
DROP
LARME
EMERALD
ÉMERAUDE
PETAL
PÉTALE
OXYGEN
OXYGÈNE
EMERALD
ÉMERAUDE
SPRIG
BRIN
SILT
LIMON
PEONY
PIVOINE
ACRYLIC
ACRYLIQUE
BRANCH
BRANCHE
DROP
LARME
UNDERGROUND
SOUTERRAIN
MILK
LAIT
EMERALD
ÉMERAUDE
BLOND
BLOND
ICE CREAM
GLACE
SILT
LIMON
4. 042PECLERS PARIS EXCLUSIVE COLORS SS22
3
5
4
Contrasting neutrals
SEASON’S RANGE 05 ELABORATE APPLICATIONS
1
2
043GAMME DE SAISON 05 ÉLABORÉE APPLICATIONS NEUTRES CONTRASTÉS
ICE CREAM
GLACE
PAPAYA
PAPAYE
Grayed off-white contrast with luminous orange
Écru grisé contrasté d’orange lumineux
Metallic reflection on soft
neutral and opalescent blue
Reflet métal sur naturel adouci et bleu opalin
Off-white and gray perked up
by soft yellow
Écru et gris réveillé par un jaune doux
Authentic écru with rich,
sophisticated notes
L’écru authentique enrichi
de touches sophistiquées
Upbeat accents
on refined naturals
Accents pimpants sur naturels raffinés
Delicate whites underlined by mock black
Les blancs délicats soulignés de faux noir
BWBBBH
BWBKBCBIBBBH
BWBMBKBCBABIBBBH
BWBMBK
BWBIBBBH
BWBMBKBCBABIBBBH
BW Women’s Fashion Mode Femme
BM Men’s Fashion Mode Homme
BK Kids’ Fashion Mode Enfant
BC Casualwear Casual Streetwear
BA Activewear Sport
BI Intimates Lingerie
BB Beauty Beauté
BH Home Maison
ACRYLIC
ACRYLIQUE
PINK
ROSE
EMULSION
ÉMULSION
OAT
AVOINE
ICE CREAM
GLACE
PERIWINKLE
PERVENCHE
GOLDEN
DORÉ
CHESTNUT
CHATAIN
EMULSION
ÉMULSION
SILT
LIMON
ICE CREAM
GLACE
EMULSION
ÉMULSION
GOLDEN
DORÉ
OXYGEN
OXYGÈNE
ICE CREAM
GLACE
ALMOND
AMANDE
PRIMROSE
PRIMEVÈRE
5. 050PECLERS PARIS EXCLUSIVE COLORS SS22SEASON’S RANGE 06 FUNDAMENTAL APPLICATIONS
1
5
3
2
Fresh warmth
4
051GAMME DE SAISON 06 FONDAMENTALE APPLICATIONS CHALEUREUSES RAFRAÎCHIES
Skin pink and blond yellow duo with gray shading
Bicolore rose peau et jaune blond ombré d’un gris
Red ocher freshened by a fruity
pink and offset by a pop of black
Ocre rouge rafraîchi d’un rose fruité tranché
d’un accent noir
Radical contrast of intense
ocher and colorless accents
Contraste radical d’ocre intense et accents
sans couleur
Tender notes
on blackened brown
Touches tendres sur brun noirci
Aquatic blue on sandy pinks
Bleu aquatique sur sables roses
Complementary emerald green on gradated ochers
Le vert émeraude complémentaire d’ocres en dégradé
BWBMBKBCBH
BWBMBKBCBH
BWBMBKBCBABH
BWBMBKBABBBH
BWBMBKBCBABIBBBH
BWBMBKBCBIBBBH
BW Women’s Fashion Mode Femme
BM Men’s Fashion Mode Homme
BK Kids’ Fashion Mode Enfant
BC Casualwear Casual Streetwear
BA Activewear Sport
BI Intimates Lingerie
BB Beauty Beauté
BH Home Maison
PINK
ROSE
ALMOND
AMANDE
BLOND
BLOND
EMERALD
ÉMERAUDE
AUBURN
AUBURN
BEACH
PLAGE
AUBURN
AUBURN
ROCK
ROCHER
PAPAYA
PAPAYE
BLOND
BLOND
HERBARIUM
HERBIER
MILK
LAIT
BROWN
BRUN
BROWN
BRUN
DROP
LARME
PETAL
PÉTALE
BATH
BAIN
BLOND
BLOND
PETAL
PÉTALE
OXYGEN
OXYGÈNE