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CULTURE
How Culture Can Define
The Success Of Your Startup
SALES
MARKETING
RECRUITMENT
CUSTOMER
SERVICE
FINANCE
CULTURE
beliefs
perceptions
values
norms
assumptions
premises
vision	&	strategy
“Culture	consists	of	group	norms	of	behavior	and	the	
underlying	shared	values	that	help	keep	those	norms	in	
place.”	- John	Kotter
YOUStarts	with
change	thoughts
Assumptions Behaviour Results
Why	culture	matters
culture
just figure out what your
personal values are then just
make those the company values
core	
values
ZAPPOS
10	CORE	VALUES
1. Deliver	WOW	Through	Service
2. Embrace	and	Drive	Change
3. Create	Fun	and	a	Little	Weirdness
4. Be	Adventurous,	Creative,	and	Open-Minded
5. Pursue	Growth	and	Learning
6. Build	Open	and	Honest	Relationships	With	Communication
7. Build	a	Positive	Team	and	Family	Spirit
8. Do	More	with	Less
9. Be	Passionate	and	Determined
10.Be	Humble
Google Photos
tags black people
as 'gorillas', puts
pictures in special
folder
1 July 2015
Google's
tech
workforce
is far less
diverse
than its
overall
workforce
HARD SKILLS
SOFT SKILLS
&
NUNO	MACHADO	LOPES
Head	of	Marketing	&	Communications
Beta-i |	www.beta-i.pt
nuno.lopes@beta-i.pt
(+351)	916863479
facebook.com/nlopes |	twitter.com/nlopes |	www.tudomudou.com
Language
• Inspiration	vs	Motivation	
• Relationships	not	networking

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