The Digital Marketing Institute is a leading global provider of training and certification in digital marketing. Their courses cover a wide range of topics, including social media, SEO, analytics, and more. With a focus on practical skills and industry-relevant knowledge, they help professionals advance their careers in the digital marketing field
2. Introduction to Digital Marketing
• Definition of Digital Marketing
• Digital marketing, also called online marketing, is the promotion of brands to connect with potential
customers using the internet and other forms of digital communication.
• Evolution and importance in the modern business landscape
• CSR and responsible supply chains have evolved significantly over the years, driven by changing societal
expectations, advancements in technology, and increased awareness of environmental and social issues.
The modern business landscape reflects a growing emphasis on sustainability and ethical business
practices.
• Objectives of the presentation
• The main objective of digital marketing is to achieve business growth and success through strategic
online promotion and engagement.
3. Why Digital Marketing Matters
• Reach a global audience
• Target specific demographics
• Cost-effectiveness compared to traditional marketing
• Real-time analytics and insights
4. Key Components of Digital Marketing
1. Search Engine Optimization (SEO)
• Understanding search engine algorithms
• On-page and off-page optimization techniques
Importance of keywords and meta tags
1. Content Marketing
1. Creating valuable and engaging content
2. Different content formats (blogs, videos, infographics)
3. Content distribution strategies
2. Social Media Marketing
1. Leveraging social media platforms for brand promotion
2. Building and engaging with communities
3. Paid advertising options on social media
3. Email Marketing
1. Building and segmenting email lists
2. Crafting personalized email campaings
3. Paid advertising options on social media
5. 4.Pay-Per-Click (PPC) Advertising
1.Introduction to PPC advertising
* PPC is a form of online marketing where advertisers pay each time a user clicks on
one of their ads.
1.Google Ads and Bing Ads
2.Bidding strategies and ad targeting options
5.Influencer Marketing
1.Identifying and partnering with influencers
2.Benefits and challenges of influencer marketing
3.Measuring the success of influencer campaigns
6.Affiliate Marketing
1.Setting up an affiliate program
2.Recruiting and managing affiliates
3.Tracking affiliate sales and commissions
6. Developing a Digital Marketing
Strategy
• Defining goals and objectives
• Understanding the target audience
• Choosing the right digital channels
• Creating a content calendar and campaign schedule
• Budgeting and resource allocation
7. Implementing SEO Best Practices
• Keyword research and analysis
• On-page optimization techniques (title tags, meta descriptions)
• Link building strategies
• Mobile optimization and site speed
8. Crafting Compelling Content
• Understanding the buyer's journey
• Tailoring content for different stages of the funnel
• Storytelling and brand messaging
• Content optimization for search engines and social media
9. Engaging on Social Media Platforms
• Choosing the right social media channels for your business
• Creating a social media content calendar
• Building a community and fostering engagement
• Social media advertising options and best practices
10. Leveraging Email Marketing
• Building an email list and segmenting subscribers
• Designing effective email templates
• A/B testing subject lines and content
• Analyzing email campaign performance
11. Maximizing PPC Campaigns
• Setting campaign goals and objectives
• Keyword research and ad group organization
• Writing compelling ad copy
• Monitoring and optimizing campaigns for better ROI
12. Measuring Success in Digital
Marketing
Key Performance Indicators (KPIS)
* Marketing KPI (Key Performance Indicator) is a measurable value that
marketers use to evaluate success across all marketing channels.
Tools for Tracking and Analytics
* Business analytics tools are types of application software that retrieve data
from one or more business systems and combine it in a repository, such as
a data warehouse, to be reviewed and analyzed.
Adjusting Strategies Based on Data Insights
* A comprehensive data strategy enables data to be converted into quality,
actionable insights that inform decision-making, inspire strategies and fuel
innovation.
13. Conclusion
The Elements of digital marketing
Digital marketing involves online advertising, email marketing, search engine
optimization (SEO), social media marketing (SMM), content marketing, paid search
marketing, mobile marketing, online reputation management, and video marketing,
among others.
7 Types of Digital Marketing Strategies
• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising.
• Content marketing.
• Email marketing.
• Social media marketing.
• Voice search optimization.
• Video marketing.
