Vous n'avez pas pu assister au WAQ 2018 ? Rien n'est perdu ! Découvrez sans plus attendre le contexte scientifique qui a conduit MYRISSI à développer l'Intelligence Artificielle E-CO, Émotions - Couleurs, Odeurs
E-COs, la 1ère Intelligence Artificielle SensorielleMuriel Jacquot
Une Intelligence Artificielle Sensorielle mais pour quoi faire ? Découvrez nos solutions pour la parfumerie / cosmétique avec la 1ère plateforme de design olfactif MYRISCENT intégrant l'Intelligence Artificielle E-COs
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
E-COs, la 1ère Intelligence Artificielle SensorielleMuriel Jacquot
Une Intelligence Artificielle Sensorielle mais pour quoi faire ? Découvrez nos solutions pour la parfumerie / cosmétique avec la 1ère plateforme de design olfactif MYRISCENT intégrant l'Intelligence Artificielle E-COs
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
E-COs, la 1ère Intelligence Artificielle Sensorielle
1. E-COs la première intelligence
artificielle sensorielle
Dr Muriel Jacquot
Co-fondatrice & Directrice Scientifique
Expert Judiciaire près la Cour d’Appel de Nancy
3. Seulement 1% de l’information sensorielle reçue est traitée consciemment
Source: The User Illusion: Cutting Consciousness Down to Size by Tor Nørretranders (Penguin Press Science)
A chaque instant nous recevons des informations sensorielles
60% de cette information reçue est visuelle, elle est majoritairement
traitée de façon inconscience à une vitesse ultra-rapide
Aucun autre sens n’est traité aussi rapidement
5. Lorsque la couleur disparait, tout s’arrête ! C’est ce que nous appelons la couleur Sensation
6. Couleur sensation
La perception des signaux colorés
ne nécessite pas de traitements
cognitifs supérieurs mais pourtant le
lien entre la couleur et la sensation
est l’un des plus puissants
C’est le point de départ de tout
jugement, évaluation ou décision
Son influence est inconsciente
8. Couleur sensation & évocation
Etude de boissons à la cerise : 1 niveau d’aromatisation, 3 teneurs en sucre, 5 variations
de couleur (rouge clair à rouge foncé)
Évaluez la perception sucrée ?
17
19
21
23
25
27
Perceptionsucrée
3,96 4 4,4
% de sucre
Les boissons de couleur rouge foncé sont perçues comme plus sucrées.
La couleur modifie donc la perception de la saveur sucrée
9. Couleur sensation & évocation
1ère démonstration dans les années 80 (DuBose et al. en
1980; Zelner et al., 91)
Congruence couleur / odeur de boissons aromatisées :
↗ Agréabilité, intensité perçue et facilite l’identification
↗ l’activité dans des régions caudales du cortex orbito-
frontal gauche (olfaction, émotion et décision) et dans
le cortex insulaire (traitement des flaveurs) (Osterbauer et
al., 2005 , Saito et al., 2012)
La couleur introduit donc un percept sensoriel
(olfactif ou gustatif) reposant principalement sur
des associations acquises
Il existe aussi un lien robuste et stable entre couleur et odeur
81,5%, 70,4% 48,2%.
< 28 %
37 %
11. Couleur sensation & évocation
Test de 16 odeurs standardisées
- Lavande, Violette, Fleur d’oranger,
Rose,
- Ananas, Fraise des bois, Mirabelle
(puissance légère), Mirabelle
(puissance forte), Citron jaune, Citron
vert,
- Echalote,
- Concombre, Chlorophylle, Menthe
poivrée,
- Caramel,
- Fumé
Une odeur a-t-elle une couleur ? Lorsque je sens une odeur, est-ce
que je peux la qualifier avec des couleurs ?
12. Couleur sensation & évocation
Une odeur a-t-elle une couleur ?
Salle d’évaluation
sensorielle normalisée
13. Couleur sensation & évocation
A1 A4 B1 B2 B3 B4 D1 D2 D3 E1 E2 F2 F3 G1 G3 H1 H2 H3 I1 I2 I3 J1 J2
Couleurs
Lemon
Lime
Citron Citron vert
1 - Existence d’un lien stable et robuste
entre odeurs / couleurs dans chaque
culture
2 – Pour permettre de différencier deux
odeurs très proches (citron / citron vert),
une couleur ne suffit pas
UNE ODEUR a donc DES COULEURS
Une odeur a-t-elle une couleur ?
14. Couleur sensation & évocation
Une odeur a-t-elle une couleur ?
Influence de la culture
Une base commune et des variantes culturelles
+ de différences entre Kaslik (ville libanaise urbaine) / Zahlé (ville libanaise
rurale) qu’entre Kaslik / Taïpei
Universalisation des modes de consommation de nos sociétés
Uniformité des réponses sur un marché occidental urbain
France Angleterre Taïwan Liban
Fraise des bois
Léa Nehmé, Reine Barbar, Yelena Maric and Muriel Jacquot, 2016. Influence of odor function and color symbolism in odor-color
associations: a French - Lebanese - Taiwanese cross-cultural study. Food Quality and Preference, 49: 33-41
15. Couleur sensation & évocation
Si une odeur a des couleurs, peuvent-elles réciproquement
représenter l’odeur ?
74 personnes, 10 odeurs et 10 cartes
Test : Associez odeurs et cartes colorées
289
80 %
(Non aléatoire Khi², 5%)
28 %
(Aléatoire Khi², 5%)
40 %
(Non aléatoire Khi², 5%)
Sous la forme carré, 80% des odeurs ont été associées aux bonnes couleurs
?
16. Couleur sensation & évocation
Muriel JACQUOT, Faustine NOËL, Carlos VELASCO and Charles SPENCE, 2016. On the colours of odours.
Chemosensory perception, 9(2): 79-93
Si une odeur a des couleurs, peuvent-elles réciproquement
représenter l’odeur ?
Quelle est cette odeur ? Imaginez le type d’odeur (famille olfactive) ou l’odeur évoquée
60 personnes en France et en Angleterre, 3 cartes
Lavande
17% des français
et 24% des anglais
Odeur de lavande
10% des français
(Spector and Maurer, 2012)
Les couleurs évoquent des odeurs
- Pas de différences significatives
entre les 2 populations
- Selon la carte, 40 à 70% des
répondants classent la carte dans
la bonne famille olfactive
- Reconnaissance :
17. Démonstration en IRM fonctionnelle
(laboratoire IADI, CHU Nancy)
20 Femmes, droitières
Consigne : Concentrez-vous sur l’odeur
évoquée par ce visuel
2 conditions
7 représentations / cond.
Comparaison de 7
représentations colorées
d’odeurs à 7 photographies
de sources odorantes
Couleur sensation & évocation
18. ACTIVATION DES AIRES VISUELLES
- Photo : aire visuelle secondaire (aire de Brodmann 18)
- Couleurs : Aire visuelle associative (aire de Brodmann 19),
L’aire de Brodmann 19 est associée à l’intégration sensorielle
multimodale
SEUL LE PROFIL CHROMATIQUE ACTIVE LE CORTEX
ORBITOFRONTAL
Le cortex orbitofrontal intervient dans les processus de décision,
mais c’est aussi une des voies les plus importantes de l’olfaction
et une zone de convergence des signaux sensoriels
Couleur sensation & évocation
19. Tâche identique et visuels présentés différents :
Analyse des résultats
Correction FWE p < 0,05
Small volume correction
- Cortex orbitofrontal (AAL)
- Cortex insulaire (AAL)
- Cortex piriforme (Seubert. 2013)
- Hippocampe (AAL)
2nd test en IRMf, 20 nouvelles femmes droitières
3 sessions – 7 cycles
3 conditions – 7 représentations / condition
Couleur sensation & évocation
20. Seuls les arrangements colorés activent les
zones tertiaires de l’olfaction (OFC, Insula,
Hippocampe) et permettent l’imagination
d’odeurs
( arrangements Noir & Blanc, les
diagrammes colorés)
FWE p <0,05 N=20
Couleur sensation & évocation
21. Les arrangements colorés
activent un processus multimodal
complexe qui n’est pas
mis en œuvre avec des
photographies ou des
images en N&B
LES COULEURS ONT DES ODEURS, DES GOÛTS ET DES ÉMOTIONS
Couleur sensation & évocation
23. Modélisation couleurs - odeurs
A l’origine : 2 démonstrations scientifiques
- 1 : Les odeurs ont des couleurs
- 2 : Les couleurs ont des odeurs
24. A l’origine : 2 démonstrations scientifiques
- 1 : Les odeurs ont des couleurs
- 2 : Les couleurs ont des odeurs
Stratégie de développement de l’IA :
Modélisation couleurs - odeurs
Recommandation
Modélisation
Prédiction
Personnalisation
IA E-COs
25. A l’origine : 2 démonstrations scientifiques
- 1 : Les odeurs ont des couleurs
- 2 : Les couleurs ont des odeurs
Stratégie de développement de l’IA :
Modélisation couleurs - odeurs
Recommandation
Modélisation
Prédiction
Personnalisation
Verrou n°1 :
Construire une base de données
couleurs – odeurs suffisante pour
la modélisation
IA E-COs
26. Construction d’une 1ère base de données Couleurs – Odeurs de
plus de 25 000 tests
Modélisation couleurs - odeurs
27. Construction d’une 2nd base de données
chimiques reprenant l’analyse de la
composition en volatiles de toutes les
odeurs testées
Modélisation couleurs - odeurs
28. Modélisation : réseau de neurones
Développement de la technologie myriLINK
Modélisation couleurs - odeurs
myriLINK : technologie brevetée qui combine chimie, neurosciences et informatique
1ère technologie reconnue comme expertise judiciaire près la Cour d’Appel
de Nancy pour la qualification et la comparaison de perceptions olfactives
(1er janvier 2018 pour 3 ans, G.2.5 -D.4.2 - E.6.1 )
29. 1 technologie brevetée
Possibilité de prédire la transcription colorée d’une odeur en
couleurs et réciproquement la traduction d’associations de
couleurs en notes olfactives
Stratégie de développement de l’IA :
Intelligence artificielle E-COs
Recommandation
Modélisation
Prédiction
Personnalisation
IA E-COs
30. 1 technologie brevetée
Possibilité de prédire la transcription colorée d’une odeur en
couleurs et réciproquement la traduction d’associations de
couleurs en notes olfactives
Stratégie de développement de l’IA :
Intelligence artificielle E-COs
Recommandation
Modélisation
Prédiction
Personnalisation
Verrou n°2 :
Permettre de personnaliser ces
représentations
IA E-COs
31. Création d’une 3ème base de données : Émotions – Couleurs, Odeurs
Intelligence artificielle E-COs
64 dimensions affectives
600 réponses / dim.