a presentation I gave to a client recently about how social media changed our professional lives, talking about the impact on organisations, the way we do business, how hierarchies are impacted ... and how employees can help their companies by becoming user-producers with UGC.
APIZEE
BROADPEAK
FACETTS
F LABS
HAAPIE
KLAXOON
KYPSAFE BY XP DIGIT
MOBILITY TECH GREEN
NABL
OFI BY ASAMGO
SMARTMOOV
WARYME
WI6LABS
YOKOGO
CREDIT MUTUEL ARKEA
DATA2B
EDCOM.FR
FORMATIS INTERNATIONAL
IXBLUE
LE VILLAGE BY CA
NIJI
SAS TELL-ELEVAGE
FRENCH TECH BREST+
LA FRENCH TECH RENNES ST MALO
BRETAGNE COMMERCE INTERNATIONAL
Intro to the London Startup Community.
- London & the Rest of the World
- Startups You Need to Know
- Investors - VC’s, Angels
- Community Hubs - Accelerators, Incubators & Co-working
- Tech Events & Networking
- Working for a Startup
- Sync up with London the Startup Community
Open source talent - communications project manager ISCOMAlec Walker-Love
Insight into open source way of working in communications. Project management skills & tools
Speech delivered to 3rd year students of Paris university ISCOM, October 2014
Swiss watch makers are caught in a pinch. Apple’s platform is closed but reaches their target. Android Wear is open, and now compatible with iOS, but does not offer the differential privacy of Apple’s platform. The talk explores this predicament and offers a solution.
This talk was given at Digital Winter Fest 3.0 in December of 2016.
Discover the best innovations and trends from VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
This trendreport has been created by the experts of the HUB Institute (http://www.hubinstitute.com), one of the leading think tank in digital transformation.
APIZEE
BROADPEAK
FACETTS
F LABS
HAAPIE
KLAXOON
KYPSAFE BY XP DIGIT
MOBILITY TECH GREEN
NABL
OFI BY ASAMGO
SMARTMOOV
WARYME
WI6LABS
YOKOGO
CREDIT MUTUEL ARKEA
DATA2B
EDCOM.FR
FORMATIS INTERNATIONAL
IXBLUE
LE VILLAGE BY CA
NIJI
SAS TELL-ELEVAGE
FRENCH TECH BREST+
LA FRENCH TECH RENNES ST MALO
BRETAGNE COMMERCE INTERNATIONAL
Intro to the London Startup Community.
- London & the Rest of the World
- Startups You Need to Know
- Investors - VC’s, Angels
- Community Hubs - Accelerators, Incubators & Co-working
- Tech Events & Networking
- Working for a Startup
- Sync up with London the Startup Community
Open source talent - communications project manager ISCOMAlec Walker-Love
Insight into open source way of working in communications. Project management skills & tools
Speech delivered to 3rd year students of Paris university ISCOM, October 2014
Swiss watch makers are caught in a pinch. Apple’s platform is closed but reaches their target. Android Wear is open, and now compatible with iOS, but does not offer the differential privacy of Apple’s platform. The talk explores this predicament and offers a solution.
This talk was given at Digital Winter Fest 3.0 in December of 2016.
Discover the best innovations and trends from VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
This trendreport has been created by the experts of the HUB Institute (http://www.hubinstitute.com), one of the leading think tank in digital transformation.
Here is the presentation which presented at BlogWell in Atlanta on Nov 10, 2009. See a transcript of the presentation at this URL: http://www.socialmedia.org/blog/orange-business-services-succeeding-in-social-media-initiatives-live-from-blogwell/
day 3 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] THE TRIBALISATION OF SOCIETY AND ITS IMPACT ON THE CONDUCT OF MARKETINGYann Gourvennec
This paper presents an alternative, 'Latin', vision of our societies. Here the urgent societal issue is not to celebrate freedom from social constraints, but to re-establish communal embeddedness. The citizen of 2000 is less interested in the objects of consumption than in the social links and identities that come with them. This Latin view holds that people like to gather together in tribes and that such social, proximate communities are more affective and influential on people's behaviour than either marketing institutions or other 'formal' cultural authorities. There is also an element of resistance and re-appropriation in the acts of being, gathering and experiencing together. This view of the shared experience of tribes sets it apart from both Northern notions of segmented markets and one-to-one relationship.
[En] More Yo-yos pendulums ... Empirica STAR Report Yann Gourvennec
The Empirirca 2003 report is sadly missed. This is in my eyes the only report which made it possible for one to understand what klind of diversity there is behind telecommuting...
I found this report in my archives and uploaded it here before it got lost again
Yann GOURVENNEC - ORANGE BUSINESS SERVICES - Conference Media Aces Juin 2010A Mon Boss
Presentation effectuee par Yann GOURVENNEC (Head of Internet and Digital ORANGE BUSINESS SERVICES) lors de la conference Media Aces de juin 2010 a l'Ecole Nationale d'Architecture
BlogWell Atlanta Social Media Case Study: Orange Business Services, presented...SocialMedia.org
In his BlogWell Atlanta case study presentation, "Succeeding in Social Media Initiatives," Orange Business Services' Head of Internet & Digital Media, Yann Gourvennec, explained how they're finding success in social media as a business-to-business brand.
Yann's case study covered how they're finding passionate buyers online that advertising can't reach, how they're using video, and how they've used social media feedback to improve their products.
---
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
day 6 Tof the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] what social media platform for what messageOrange
This is the presentation (which will be) delivered by Yann Gourvennec on June 26th in London at the Useful Social Media Conference in London. The presentation is devoted to the choice of social media tools for what purpose (actually I'll spend a lot of time on the purpose) and it will be sprinkled with real-life examples populated with real numbers.
Cette présentation aurait dû être commentée à Tunis aujourd'hui même. hélas, la manifestation a été annulée. Par solidarité avec les organisateurs français et notamment @fbrahimi je mets ma présentation en téléchargement libre.
day 5 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] Why Big Business Needs Social Media ... under what conditionsYann Gourvennec
This is the presentation which I delivered at the Digital Marketing Forum in Budapest on May 5, 2009. This presentation is CC 2009 - Orange Business Services
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
This is the slide deck for my pitch tomorrow at the ESG business school in Paris. This will be my 6th year this year and therefore it's a good time to look at the past and review my predictions for the (near) future.
[En] HEC Paris - Web 2.0 - reinventing marketingYann Gourvennec
agenda
- backgrounder
- marketing 2.0, reinventing marketing
- web 2.0, social media, buzzwords and hindsight
- how to create some solution-based addictive content
nb: those slides which are based on personal research have been clearly marked with a different background.
- using experience to build the new momentum
Océsocial media4socialintranetswebinar2010Jan van Veen
Presentation given by Ria Breuer, Global Intranet Manager, and Jan van Veen, Manager Internal Communications at Océ, during the social intranets webinar 2010 on 9 June 2010, organized by Prescient Digital Media (Toby Ward).
On the occasion of the Forum Trade and Invest in France held on 23rd September 2015 by the French Embassy and the Franco-Thai Chamber of Commerce at Alliance Française in Bangkok, Stephane Lambert (CEO of Wishtrend Thailand and Foreign trade advisor to French Governement and Axel Baratte, Digital Economy Expert at Business France) have been invited to introduced the french Tech Thailande
Here is the presentation which presented at BlogWell in Atlanta on Nov 10, 2009. See a transcript of the presentation at this URL: http://www.socialmedia.org/blog/orange-business-services-succeeding-in-social-media-initiatives-live-from-blogwell/
day 3 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] THE TRIBALISATION OF SOCIETY AND ITS IMPACT ON THE CONDUCT OF MARKETINGYann Gourvennec
This paper presents an alternative, 'Latin', vision of our societies. Here the urgent societal issue is not to celebrate freedom from social constraints, but to re-establish communal embeddedness. The citizen of 2000 is less interested in the objects of consumption than in the social links and identities that come with them. This Latin view holds that people like to gather together in tribes and that such social, proximate communities are more affective and influential on people's behaviour than either marketing institutions or other 'formal' cultural authorities. There is also an element of resistance and re-appropriation in the acts of being, gathering and experiencing together. This view of the shared experience of tribes sets it apart from both Northern notions of segmented markets and one-to-one relationship.
[En] More Yo-yos pendulums ... Empirica STAR Report Yann Gourvennec
The Empirirca 2003 report is sadly missed. This is in my eyes the only report which made it possible for one to understand what klind of diversity there is behind telecommuting...
I found this report in my archives and uploaded it here before it got lost again
Yann GOURVENNEC - ORANGE BUSINESS SERVICES - Conference Media Aces Juin 2010A Mon Boss
Presentation effectuee par Yann GOURVENNEC (Head of Internet and Digital ORANGE BUSINESS SERVICES) lors de la conference Media Aces de juin 2010 a l'Ecole Nationale d'Architecture
BlogWell Atlanta Social Media Case Study: Orange Business Services, presented...SocialMedia.org
In his BlogWell Atlanta case study presentation, "Succeeding in Social Media Initiatives," Orange Business Services' Head of Internet & Digital Media, Yann Gourvennec, explained how they're finding success in social media as a business-to-business brand.
Yann's case study covered how they're finding passionate buyers online that advertising can't reach, how they're using video, and how they've used social media feedback to improve their products.
---
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
day 6 Tof the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] what social media platform for what messageOrange
This is the presentation (which will be) delivered by Yann Gourvennec on June 26th in London at the Useful Social Media Conference in London. The presentation is devoted to the choice of social media tools for what purpose (actually I'll spend a lot of time on the purpose) and it will be sprinkled with real-life examples populated with real numbers.
Cette présentation aurait dû être commentée à Tunis aujourd'hui même. hélas, la manifestation a été annulée. Par solidarité avec les organisateurs français et notamment @fbrahimi je mets ma présentation en téléchargement libre.
day 5 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] Why Big Business Needs Social Media ... under what conditionsYann Gourvennec
This is the presentation which I delivered at the Digital Marketing Forum in Budapest on May 5, 2009. This presentation is CC 2009 - Orange Business Services
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
This is the slide deck for my pitch tomorrow at the ESG business school in Paris. This will be my 6th year this year and therefore it's a good time to look at the past and review my predictions for the (near) future.
[En] HEC Paris - Web 2.0 - reinventing marketingYann Gourvennec
agenda
- backgrounder
- marketing 2.0, reinventing marketing
- web 2.0, social media, buzzwords and hindsight
- how to create some solution-based addictive content
nb: those slides which are based on personal research have been clearly marked with a different background.
- using experience to build the new momentum
Océsocial media4socialintranetswebinar2010Jan van Veen
Presentation given by Ria Breuer, Global Intranet Manager, and Jan van Veen, Manager Internal Communications at Océ, during the social intranets webinar 2010 on 9 June 2010, organized by Prescient Digital Media (Toby Ward).
On the occasion of the Forum Trade and Invest in France held on 23rd September 2015 by the French Embassy and the Franco-Thai Chamber of Commerce at Alliance Française in Bangkok, Stephane Lambert (CEO of Wishtrend Thailand and Foreign trade advisor to French Governement and Axel Baratte, Digital Economy Expert at Business France) have been invited to introduced the french Tech Thailande
day 2 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] social media ROI istrategy presentationOrange
ROI isn’t a good measure for innovations when they emerge; on the contrary, when such innovations mature, measuring success becomes a must-have. There is more than one way of measuring ROI. One might try to determine, for instance, how much one earns, by using social media, but only a minority of enterprises is using social media to sell things, and there are still doubts as to whether social media is the right place to sell. Others might try and assess how much they save thanks to social media, or how much they can achieve beyond the usual boundaries of Marketing, or lastly, a combination of all of the above. Tools exist for us to measure social media; there are even a lot (too many?) of them. Yet, some of their metrics are either hard to understand for managers or they tend to be unreliable, or they might even measure activity vs. efficiency. Despite all these obstacles, 5 years after the first attempts at using social media for businesses, it is no longer possible to evade measuring social media activity and efficiency. In this session, I will show how, and what for and I will also highlight a few recommendations and warnings for those who are eager to be able to build their own social media dashboards.
http://www.istrategyconference.com/events/amsterdam/#eventProgram
Océ social media for internal communications intranet 2010 congresJan van Veen
Presentation about social media for internal communications, given by Samuel Driessen, Information Architect, and Jan van Veen, Manager Internal Communications during the intranet 2010 seminar in Utrecht, the Netherlands, March 2010.
Les tendances du marketing en 2021 -#inspirationsmarketing - Commundi x Strat...Yann Gourvennec
Annonce de la conférence inspirations marketing de Commundi x Stratégies à l'occasion d'une interview de Yann Gourvennec de Visionary Marketing pour le compte du mag des compétences de Comundi.
Visionary Marketing Business Cases - 2014-2020Yann Gourvennec
A list of our most significant business cases since our inception in 2014 up until early 2020. With success stories in WOMM and social media and content marketing as well as marketing strategy.
Perspectives - livre blanc - numero 1 - un autre regard sur le digitalYann Gourvennec
Perspectives sur le digital par Visionary Marketing - numéro 1
Depuis 2004 nous avons pour ambition de jeter un regard avisé sur la technologie, sans la déifier ni la diaboliser. Notre but est de vous donner les clés pour décoder l’innovation avec un maximum de données tangibles et de références précises. Cette nouvelle série est publiée en partenariat avec leslivresblancs.fr
[GEM] Advanced Master's Digital Business Strategy - 2019-2020 presentationYann Gourvennec
This is the standard presentation for the Advanced Master's in Digital Business Strategy of Grenoble Ecole de Management. It is an international program located in Paris in the heart of Europe.
[Fr] le marketing client sur le grill - extrait - WEBER Stephen FranceYann Gourvennec
Weber Stephen France publie les résultats d'une étude exclusive sur le marketing client : faut-il acquérir ou fidéliser ses clients. Une enquête réalisée sur 3223 marketeurs. Avec le point de vue d'Arnaud Le Roux, CDO d'Open
La grande enquête sur la vague des technologies marketing (livre blanc Mapp)Yann Gourvennec
Quand marketing et publicité seront pilotés par la donnée, serez-vous bien préparé ?
Voici quelques questions pour le savoir :
> Comment vont évoluer les métiers du marketing ?
> La guerre entre le marketing et la publicité aura-t-elle lieu ?
> Faut-il supprimer les silos au sein de l’entreprise ?
> Comment garder le contrôle de vos données ?
> Quelles étapes à suivre pour faire converger toutes vos données ?
Sherlock Holmes a voulu répondre à ces questions, et a mené l’enquête sur le futur du marketing.
Marketing d’influence : enseignements sur la beauté par TraackrYann Gourvennec
Le rapport Traackr sur l'influence dans la beauté. Ca rapport est incontournable en 2018. Je le partage notamment pour ses implications dans le domaine de la transparence. Il fournit
[Fr] (Extrait) observatoire commerce mobile juin 2017 - MMAYann Gourvennec
La MMA (Mobile Marketing Association) nous a partagé ce document fort intéressant sur l'état du commerce mobile et de l'écosystème M-commerce en France et dans le monde
[Fr] méthodologie - le rapport du martien - audit de votre capital digitalYann Gourvennec
Une de nos méthodologies phares est celle que nous avons nommée, au fil du temps et des missions, le rapport du martien. Elle permet de se faire une idée rapide de son capital digital sans investir dans des audits coûteux, tout en offrant des pistes correctives et concrètes de mise en œuvre sur le terrain, en combinant l'approche stratégique et opérationnelle, dans le but de revoir sa stratégie ou sa stratégie de contenu.
[Fr] Rapport d'étude simplifié Opinionway sur le content marketing en B2BYann Gourvennec
Opinionway a interviewé fin 2016 environ 300 entreprises du B2B sur leur vision du marketing de contenu (content marketing). en voici le rapport simplifié.
[Fr] Square d'Orléans, la nouvelle Athènes romantique - demeure parisienne de...Yann Gourvennec
Histoire du Square d’Orléans au 80 rue Taitbout à Paris, haut lieu du romantisme du début du 19ème siècle, lieu de résidence de Frédéric Chopin et George Sand et de bien d’autres artistes.
[En] 5 key success factors for content marketing in 2017 and beyondYann Gourvennec
Content marketing has been on everyone's agenda since 2014 (and ours since 1996!). Yet, the question is shifting from "how to produce content" to "how to differentiate with content". Here are 5 key success factors in content marketing derived from a keynote presentation delivered for eZ Systems in late 2016
This is an infographic about infographics. We see them everywhere on the web. There is a lot of interesting facts to discover about this type of content.
Read more on http://visionarymarketing.com/en/blog
Social Media Listening : du bruit au signal (Livre Blanc)Yann Gourvennec
Le social media listening, consistant à réaliser une étude d'opinion via les médias sociaux, existe depuis les début des réseaux sociaux et est utilisé par de nombreuses entreprises. Pourtant, cette pratique est biaisée pour plusieurs raisons que nous aborderons dans ce livre blanc. Aussi, nous avancerons des idées d'amélioration pour élaborer une écoute des médias sociaux qui soit la plus pertinente possible.
Nous avons développer une charte graphique pour ceux d'entre vous qui souhaitent nous envoyer des billets que nous publierons sur notre blog Visionary Marketing
[Fr] Usage du mail au travail Sondage visionary marketing thalesalenia spaceYann Gourvennec
Ce sondage exclusif Visionary Marketing a été mené sur un échantillon aléatoire de 130 cadres de ThalesAlenia Space en juin 2016. Son sujet est l'usage du mail au travail.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. How the Social Web Changed Our Lives
Yann Gourvennec
Head of Internet & Digital Media
http://orange-business.com
Paris – nov 2010
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
2. a footprint supporting business around the world
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
local support in 166 countries and territories
a seamless network covering 220 countries and
territories
3. Social Media for Businesses
> SMBC: socialmedia.org > media aces: france.media-
aces.org
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
4. [Fr] les médias sociaux expliqués à mon boss
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
5. agenda
> it changed our lives
> what is it? & numbers
> organisational impact
> a new paradigm?
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
6. the Web has changed our lives
including vital statistics
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
7. smile …
> the power of now!
http://ygourven.posterous.com
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
8. it’s about branding (personal/non personal)
9some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
9. it’s about the human touch
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
10. because
we are special
Image by Nina Matthews some rights reserved
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
11. and social media gives us a say
Image by Robert Nilsson some rights reserved
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
12. making things happen
>> why innovation is overrated, HBR blogs, Scott Berkun
inventors, creators, and leaders […] care
less about being innovative than they do
about making things.
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
13. but don’t do it that way!
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
14. ok now …
what is social media?
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
15. a few thoughts …
social media is information content created by
people using highly accessible and scalable
publishing technologies. […]
also referred to as user-generated content (UGC)
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
16. 2.0
collective
intelligence
the user -
producer
the web
as a
platform
rss
syndication
thin clients
in a few words: cooperation
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
17. often opposed to
> “industrial media"
> aka "traditional“
> aka "broadcast“
> aka "mass" media,
Image by Robert Nilsson some rights reserved
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
19. plus …
> enterprise social software, née enterprise 2.0
> everything I may have forgotten
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
21. the (daunting) boom of social media
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
22. a new bubble?
“even in these times of
crisis "it's never been
so easy for a start-up
to get started on a
very low budget”
http://bit.ly/orangegreen
Howard Greenfield, EIR,
plugandplaytechcenter
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
23. French blogging: facts and figures
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 24
> 28 % assumed name
> majority of personal blogs
> 16% are corporate blogs
> 20% bloggers do both
> most popular: high-tech
French bloggers
age groups
< 25
25 - 30
30- 40
> 40
source Journal du Net 2010
0% 50% 100%
OverBlog
Blogger
Skyrock blog
CanalBlog
mthly uniques (Nielsen
# of blogs
24. •source: http://telephonyonline.com/iptv and comments by Lynnette Webb on flickr•http://www.techxav.com/2010/03/19/if-facebook-were-a-country/
if … were a country
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
25. 2009: rocketing twitter awareness
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
2009: the twitter
year
social network awareness progression in France
2007-2009
autumn 2007 autumn 2008 spring 2009 autumn 2009
26
26. social media not for business people?
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 27
27. some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
social networks in a nutshell (11/10)
facebook
500 million members
17 million Fr
USA: 2004
50 languages
consumers + High Tech +
… ?
1. Coca Cola: 4 million
2. Starbucks: 5 million
3. Walt Disney: 2 million
linkedIn
80 million members
1 million Fr
USA: 2002
predominantly
English
Professionals
average user 41 years old
viadeo
30 million members
3.7 million Fr (n°1)
France: 2002
predominantly
French
Professionals
external growth
100,000 connections/day
Xing
+8 million members
(08/09)
Germany: 2003
(née Open BC)
16 languages inc. Ger +
Au + Ch
Professionals
mostly German-speaking
+ Spanish + Chinese folks
source: brands & Orange Business Services & Wikipedia
28
400m -> 500m
in just 4 months
65m -> 80m in
just 7 months
25m -> 30m in
just 7 months
8+m -> 10m in
just 7 months
28. social network usage
30%
25%
25%
10%
10%
do business finda job
hirepeople findexperts
reconnect
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
source Alain Lefebvre (2008)
29
29. 145 million twitter accounts worldwide (75 as of April)
but 60% of users don’t return
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
> 80% awareness in France
> 120 million visits worldwide
- Fr 2.6 m unique visitors (2009)
> traffic
- USA : No.1 (33.3%)
- France : No.13 (0.98%)
> profile
- men 74 %
- women 26 %
- average user 31 years old
> 76 % mobile access
Sysomos survey:
- average : 4.67 degrees
of separation
- on average, 50% users
< 4 degrees
- all < 5 degrees
30
30. some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
largest twitter users in France (2010)
Source 01 informatique 05/2010
31
31. France, 2010
Facebook leading in terms of
brand awareness but only #3
Le Monde, Oct 15, 2010
photo by Robert S Donovan some rights reserved
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
32. regional differences are still key
source:http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php
Le Monde, Datamonitor – 2008 http://medias.lemonde.fr/mmpub/edt/ill/2008/01/14/h_4_RESEAUX+X1I1.gif
* numbers meaning millions of hours spent by month as of Aug 2007
europe *
NAM *
1/4 of subscribers
asia-pac *
1/3 of subscribers
(2007-8)
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services 33
33. so where are you at, now?
Norman (1998: The Invisible Computer) Modified from Moore [1995]).
Source: http://www.jnd.org/dn.mss/life_cycle_of_techno.html
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
34. vital statistics: b2c social media
> is social media a fad?
> 96% of gen y on social networks
> social media #1 web activity
(above porn)
> facebook added 100m users in 9
months
> YouTube 2nd largest search
engine ww
> wikipedia over 13m articles
- 78% of which non English
> 25% of search results for brands
linked to UGC
socialnomics
http://bit.ly/2009socialnomics
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Servicessome rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
35. vital statistics: b2b social media
> 93% of buyers initiate buying
process via Search
> 81% of B2B companies have
(some sort) of social media
presence (vs 67% for b2c)
> 75% take part in micro blogging
(vs 49% for b2c)
> 53 of CEOs prefer looking for
information online by themselves
> 60% use search engines
> 60% carry out more than 6
searches everyday
http://www.earnest-agency.com/
http://bit.ly/earnestb2b
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
36. a few random thoughts
on the impact of social media on our organisations
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
37. no longer anoraks
> 1996 AOL UK flyer
> today: (new) Internet as role
model for ‘collective intelligence’
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
38. of networks and men …
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
39. 40
new (?) organisational patterns
> http://www.visionarymarketing.com/articles/ofnetworksandmen0.html
top-down bottom-up
(participation)
network
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
40. of networks and men
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
41. how is (good) networking done?
http://bit.ly/fanpancan
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
42. 43
the end of thought leadership(as we know it)
http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
43. the (sad) state of collaboration in the workplace
> the Hamster revolution
> no email friday –
- US Cellular (2007)
- Deloitte (2008)
- pains Jacquet (2009)
> 15 tips
- http://tinyurl.com/stayingontop
44some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
44. the way we work
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
45. now… and beyond?
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
46. here and now already
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
47. some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
so what are brands doing?
Brand content and the UGC revolution
49. some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
guess who’s producing the content?
50. other useful best practices
> blogging for a good cause
- Kaiser Permanente: http://bit.ly/kaiserp
Tyson foods hunger relief program
> caring for enthusiasts
- Discovery Channel’s Shark Week:
http://bit.ly/discoshark
- GE and UK transpotters:
http://slidesha.re/gespotters
> b2b
- Blentec’s will it blend YouTube channel:
http://www.willitblend.com/
- Intel’s social media involvement
- SAP Sapphire: spicing events with Social
Media
- [Fr] Cegos’ blogging programme
> HR
- Sungard’s Yammer community
- [Fr] SocGen’s HR tv channel
> Social CRM and crowdsourcing
- Orange France (forums) and Orange
Spain (twitter)
- [Fr] Dream Orange (Orange labs)
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
51. so why bother?
“I have another job to do"
“is this for me?"
“it won’t work here!"
“how to do it?"
“what ROI?"
Image: microsoft clipart gallery
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
52. 20 seconds, 20.000 views
‘what’s the message ?’
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
http://bit.ly/jchambers
54. a new paradigm?
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
55. communities: the new paradigm…
56some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
56. e-reputation is the new paradigm
since 1995
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
57. 58
UGC, the new paradigm
maybe not really new
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
58. +/- outcomedigestion
phases of technology maturation
technological
breakthrough
digital photography
A1
B
‘digestion’ phase
technology fails it is either abandoned
or recycled (e.g. 1st generation tablets,
voice recognition).
technology becomes
transparent
Internet banking
hell
A2
C2
C3
C1
heaven
the technology maturation curve
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
59. follow us on
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
@ygourven
@orangebusiness
@orangeb2b_intl
http://www.posterous.com/orangebusiness
http://www.facebook.com/orangebusiness
60. my research on Bnet and elsewhere
> http://resources.bnet.com/topic/yann+gourvennec.html
my personal research on the Web
> http://visionarymarketing.com
> http://visionarymarketing.wordpress.com
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
61. about Yann Gourvennec
> since 2008, head of internet, orange business services
> 2005-06/2007, innovation principal, orange business services
> 2003-06/2005, alliance partner manager, france telecom
> 1999 – 2002 - director e-business: france telecom
teleconferencing services
> 1997 - 1999 – consultant, Internet, marketing & information
systems, cap gemini
> 1995-1997 – internet marketing consultant, unisys europe
> 1992-1995 – business systems manager, unisys europe
> 1988-1992 – business systems manager, unisys france
> 1985-1988 – account executive, philips France
my research available online at: http://visionarymarketing.com/
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
Notes de l'éditeur
Social media changed our (your) lives
you can’t miss it, it’s part of all conversations now
yet it’s not just about facebook and funky pictures on a “Wall” nor about maling “friends” with people you hardly know
the web, and the social web (I’m not too keen about the “social media” buzzword because the social web is not a medium) is shaping our (your) lives:
the way we entertain ourselves
the way we connect with eachother
and communicate with eachother
the way we work
the way we find jobs
the way we find new hires
the way we find new projects
the way we fund new projects
well... pretty much everything
creative commons notice: this material can be used and redistributed as is, while mentioning the author and this licence is definitely non commercial
introducing Orange Business Services for those who don’t know as yet that we are operating all around the world
my personal involvement in social media for businesses.
I am the sole European member of SMBC in the States
and the co-founder of media aces
and on Februrary 2010 we will be releasing our book entitled (in French) ’Social Media taught to my boss’
in this presentation, I will focus on
how the Internet changed, and social media is changing our lives
what is social media and how much does it weigh
what organisational impact of the web and the social web
a new paradigm? so what is new in social media, is it really, really, really new?
communities are often on the agenda but is fuelling them and how do you grow a community?
a few thoughts about risks that businesses run on the Internet
it’s not just about hooking on to the Internet, and it’s not just about connecting with people either. it’s about
… personal branding when persons are concerned
… and about brands and brand advocacy too. and the new game is all about brand content
it’s also about a new way of communicating
actually, we shouldn’t call that communication anymore because the term is now out of date, communication is changing,
we are special …
we don’t like being shouted at, or patronised or bullied or interrupted …
and we want to be able to express ourselves
this is known as cultural creative phenomenon
… although everyone may not be a cultural creative
Yet, even in businesses there is a possibility for us to change the way we communicate, and some pioneers have shown the way forward.
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
but you can’t do that on your own, you’ll need help from all across the company and elsewhere too (partners)
so now, let’s back track a bit and ask ourselves that simple question: what is really social media
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
You either like it or hate it!
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
May seem daunting or even intimidating
Some get drowned in details
Some are stuck with Facebook and Twitter
Neither of these positions are right
Yet ... No real bubble this time, at least not from a financial point of view
So now, what about numbers?
Let’s review them in detail ... Besides, they are all wrong! So be careful not to take them at face value.
And things move swiftly
In terms of awareness too
And it’s not just for geeks or adolescents
Diving into the social network phenomenon in more detail
What people are doing in social networks
And Twitter… very small in France, but a shooting star nonetheless …
… and a real new language being invented … as we speak … by users themselves
79 % of 100 biggest brands use Twitter, Facebook, Youtube or a corporate blog
20 % use all 4 tools
65 % have a Twitter account,
54 % on Facebook
50 % have a YouTube channel
33 % have a corporate blog
Average number of accounts per organisation
Twitter : 4,2 accounts
Facebook : 2,1 Fan page
Youtube : 1,6 channels.
Blog : 4,2 corporate blogs.
Average enterprise numbers
Twitter : 27 tweets per week,
Facebook : 3,6 messages per week,
Youtube : 10 videos per week
Le Monde [Fr]
« L'enquête a été menée auprès d'un échantillon d'environ 2 000 personnes, âgées de plus de 18 ans. Le sondage a par ailleurs porté sur 32 réseaux sociaux : le champ d'étude est donc assez large, puisqu'il inclut aussi bien des sites de partage de vidéos que d'échange de micro-messages.
FACEBOOK SEULEMENT TROISIÈME
Twitter est pour sa part le site collaboratif qui enregistre encore la forte progression de sa notoriété en 2010. "Connu de 63 % des internautes français à l'automne 2009, le site de micro-blogging progresse de 17 points (à 80 %) et fait désormais jeu égal avec Skyrock (– 2 points)", remarque l'institut.
Mais si Facebook est le site le plus connu, il n'est pas le plus utilisé : 52 % des sondés français se disent inscrits au service Windows Live de Microsoft, contre 46 % pour Copains d'avant et 43 % pour Facebook.
Ces trois services confirment "pleinement leur statut de réseaux sociaux généralistes", note l'IFOP. Ces réseaux occupent en effet les trois premières places du classement auprès des catégories de population interrogées. Il existe toutefois de sensibles différences : si Windows Live, de Microsoft, est largement plébiscité par les 18-24 ans (84 %), les 35 à 49 ans préfèrent Copains d'avant (50 %).”
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
Where are you at?
Socialnomics stats. Spectacular, exhilirating and ... Probably all wrong!
(but it doesn’t matter)
VITAL STATS FOR B2B
81% of B2B companies have (some sort) of social media presence (vs 67% for b2c)
75% take part in micro blogging (vs 49% for b2c)
93% of buyers initiate buying process via Search
53 of CEOs prefer looking for information online by themselves
60% use search engines
60% carry out more than 6 searches everyday
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
Most common mistakes when using (or not using) social networks
only focus on Currently active network (CAN)
only focus on FAN
overlook or fear PAN
be too watchful or afraid of opportunities and lose business deals or more
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
When asked what collaboration tools they use, most white collars will respond … “email”!
… how sad
Jacques Tati’s humorous take on the world of work is in fact too close to reality. Seen 40 years later, it’s no longer funny but mostly scary. Is this the way we have become? Isn’t another kind of office world possible?
Reminiscent of the Dilbert principle “cubicle war”
Unless this is how we will evolve ..
Already here and now, at least in certain places
So what are brands doing in that space?
50
So if John Chambers can do it ...!
Others just do advertising ...
(note: advertising is useful. What this picture criticises is only the people who do nothing else)
PARIS AND ROME WEREN’T BUILT IN A DAY!
AND
there are shocking truths about “communities”
no! all brands don’t have a community
a bunch of clients doesn’t (forcibly) make a community … but they could well be turned into a community
a community is made of passion, common interest, helping eachother and mutual benefit
good brands exist beyond purchases
communities can be …
cult products
geographical
topical
vertical communities
technical
intellictual …
3 what does a community facilitator (not manager) does: the Gardener’s touch
seeding
feeding
weeding
Since 1995. e-reputation is by no means new.
some rights reserved - CC 2009 - visionarymarketing.com - Yann A. Gourvennec
So how do technologies mature? Here is my take on this subject
this is why we had to pull together as a team. choosing to go for expert blogging isn’t an obvious choice – ans certainly not always a good one – for all companies, regardless of what they do and where.
in our own example it made sense because we are in High Tech, this was the easiest way of showing our capabilities, and also because it – UGC – was a means to create more pertinent, accurate content, aimed at showing how good our people are.
Community management is not new either. Let’s get back to basics.
Visionarymarketing.com since 1995
Marketing consultant in France and England, Director for e-business, Internet & Digital Media
Head of Internet & Digital Media, Orange Business Services, since 2008
Innovation principal, Outsourcing BU, Orange Business Services, 2005-2007
Alliance Partner, Sales & Marketing with FT in charge of Cisco, HP, Capgemini, CSC etc. 2003-2005
Prior to that Director for e-business at Unisys Teleconferencing services
Designed and implemented CRM systems even before the word was invented
New technologies: Internet Consultant since 1995 !
Developed a course in Internet Survey methodology and implementation for one of France's major business schools
Launched 10 new products for France Telecom including FT's Webconferencing Service
Developed a new Marketing approach in 1995 named VISIONARY MARKETING (http://visionarymarketing.com):
Evidence that Marketing approaches were changing
Evidence that Buyer behaviours were changing
Evidence that B2B approaches were also changing and that B2B industries were evolving too
Developed this new Marketing approach a few months before The Internet started to grow very popular
Tested this approach on the field and refined [NOT a RECIPE – MERELY a VISION to GUIDE my ACTION]