Présentation de l'offre de services de PÖL Digital dans le domaine des études marketing, recherches, innovation, management et stratégies agiles d'entreprise.
This document provides a list of various free web tools that can be used to enhance training, including tools for word clouds, image editing, color selection, file conversion, slide sharing, polling, note taking, and more. It also includes examples of using some of the tools, as well as links for further information.
This document contains the menu for an upscale seafood restaurant. It includes an extensive selection of appetizers, soups, salads, pasta, seafood and beef entrees. Many of the seafood options are market price. There is also a kids menu and specialty menu featuring more unique seafood dishes. The menu closes with an allergen warning and notes on pricing and gratuity policies.
This document discusses tools that can add visual elements to lessons, including word clouds, photo editing, comics/cartoons, and audience polling. It describes Wordle for word clouds, Color Hunter for editing photos, ToonDoo for making comics, and Poll Everywhere for real-time student polling. Resources for finding public domain images and directories of web tools are also provided. The goal is to suggest ways to engage students with visuals and interaction beyond standard presentations.
The document discusses the evolving role of the vice president in national security from a "constitutional appendage" to a more influential position, examining theories for this change. It analyzes seven influential vice presidents across three theories: 1) increased demands on modern presidents create VP roles, 2) institutionalization of the VP position provides resources for influence, and 3) outsider presidents rely on VPs' expertise and experience. Key factors enabling VP influence included the president selecting the running mate, access to the president, staff/resources, and allies in government. When outsider presidents faced unfamiliar national security issues, experienced VPs were well positioned to advise and influence policy decisions.
Présentation de l'offre de services de PÖL Digital dans le domaine des études marketing, recherches, innovation, management et stratégies agiles d'entreprise.
This document provides a list of various free web tools that can be used to enhance training, including tools for word clouds, image editing, color selection, file conversion, slide sharing, polling, note taking, and more. It also includes examples of using some of the tools, as well as links for further information.
This document contains the menu for an upscale seafood restaurant. It includes an extensive selection of appetizers, soups, salads, pasta, seafood and beef entrees. Many of the seafood options are market price. There is also a kids menu and specialty menu featuring more unique seafood dishes. The menu closes with an allergen warning and notes on pricing and gratuity policies.
This document discusses tools that can add visual elements to lessons, including word clouds, photo editing, comics/cartoons, and audience polling. It describes Wordle for word clouds, Color Hunter for editing photos, ToonDoo for making comics, and Poll Everywhere for real-time student polling. Resources for finding public domain images and directories of web tools are also provided. The goal is to suggest ways to engage students with visuals and interaction beyond standard presentations.
The document discusses the evolving role of the vice president in national security from a "constitutional appendage" to a more influential position, examining theories for this change. It analyzes seven influential vice presidents across three theories: 1) increased demands on modern presidents create VP roles, 2) institutionalization of the VP position provides resources for influence, and 3) outsider presidents rely on VPs' expertise and experience. Key factors enabling VP influence included the president selecting the running mate, access to the president, staff/resources, and allies in government. When outsider presidents faced unfamiliar national security issues, experienced VPs were well positioned to advise and influence policy decisions.
Self-management refers to the actions a person with a chronic condition takes to cope with their condition, such as monitoring symptoms and adhering to treatment. Self-management support describes help from others like health professionals and family to assist with self-management. A good self-manager engages in health-promoting activities, monitors and manages symptoms, deals with the impacts on daily life, emotions and relationships, and follows their treatment plan.
Tools to help you improve your inner strength, by developing positive thinking,thinking positively,how to improve memory, develop your psychic ability,creative thinking techniques, increase your brain power, thinking positively,positive thinking affirmations, positive thinking tips,quotes about positive thinking,thinking positive tips,physic power,show to think positive, thoughts,mind improvement games,brain power, ,how to increase your brain power,develop mental toughness,think positive quotes,think positive thoughts,creative thinking puzzles
This document discusses various free web tools that can be used to jazz up training, including Wordle for creating word clouds, Color Hunter for finding colors, ToonDoo for adding cartoons, Sumo Paint for creating graphics, Zamzar for converting file formats, Poll Everywhere for audience polling, and SlideShare for sharing presentations online. It provides screenshots and descriptions of how each tool can be used for training purposes. Resources for finding stock photos and directories of additional web tools are also included.
The document discusses integrating teaching on chronic condition management using the Flinders Program into the GEMP course. It reviews the current online Flinders Model course, noting some technical issues. It proposes breaking the course into smaller weekly lessons completed over the academic year. Forum questions would assess students' understanding, and focus more on case studies than reflection. The care plans would be split between years to better fit the teaching schedule. Overall it aims to improve the Flinders Model's integration and engagement for GEMP students.
This menu features a wide selection of appetizers, soups, salads, seafood, pasta, sandwiches, kids items and specialty dishes. Appetizers include crab dip, crab cakes and seafood cocktails priced at market price. Soups include Maryland crab soup for $8 and cream of crab soup for $9. Seafood entrées such as lobster tails, crab cakes and blackened seafood are also priced at market price. The menu offers a variety of pasta, beef and chicken dishes from $10-$36. Kids meals are $10 each. Specialty items include a cold seafood trio for two and sautéed soft shell crab.
Introduction à la méthodologie Cristal Dynamique et à ses cavenas pour accélérer l'innovation et la croissance en entreprise. La boîte à outils pour utiliser les cavenas et la méthode peut vous être envoyée sur simple demande à fred@poldigital.com.
Carlos S. is a photographer. His name appears with a copyright symbol, indicating he holds the copyright to his photography work. The document provides no other details about Carlos or his photography.
Self-management refers to the actions a person with a chronic condition takes to cope with their condition, such as monitoring symptoms and adhering to treatment. Self-management support describes help from others like health professionals and family to assist with self-management. A good self-manager engages in health-promoting activities, monitors and manages symptoms, deals with the impacts on daily life, emotions and relationships, and follows their treatment plan.
Tools to help you improve your inner strength, by developing positive thinking,thinking positively,how to improve memory, develop your psychic ability,creative thinking techniques, increase your brain power, thinking positively,positive thinking affirmations, positive thinking tips,quotes about positive thinking,thinking positive tips,physic power,show to think positive, thoughts,mind improvement games,brain power, ,how to increase your brain power,develop mental toughness,think positive quotes,think positive thoughts,creative thinking puzzles
This document discusses various free web tools that can be used to jazz up training, including Wordle for creating word clouds, Color Hunter for finding colors, ToonDoo for adding cartoons, Sumo Paint for creating graphics, Zamzar for converting file formats, Poll Everywhere for audience polling, and SlideShare for sharing presentations online. It provides screenshots and descriptions of how each tool can be used for training purposes. Resources for finding stock photos and directories of additional web tools are also included.
The document discusses integrating teaching on chronic condition management using the Flinders Program into the GEMP course. It reviews the current online Flinders Model course, noting some technical issues. It proposes breaking the course into smaller weekly lessons completed over the academic year. Forum questions would assess students' understanding, and focus more on case studies than reflection. The care plans would be split between years to better fit the teaching schedule. Overall it aims to improve the Flinders Model's integration and engagement for GEMP students.
This menu features a wide selection of appetizers, soups, salads, seafood, pasta, sandwiches, kids items and specialty dishes. Appetizers include crab dip, crab cakes and seafood cocktails priced at market price. Soups include Maryland crab soup for $8 and cream of crab soup for $9. Seafood entrées such as lobster tails, crab cakes and blackened seafood are also priced at market price. The menu offers a variety of pasta, beef and chicken dishes from $10-$36. Kids meals are $10 each. Specialty items include a cold seafood trio for two and sautéed soft shell crab.
Introduction à la méthodologie Cristal Dynamique et à ses cavenas pour accélérer l'innovation et la croissance en entreprise. La boîte à outils pour utiliser les cavenas et la méthode peut vous être envoyée sur simple demande à fred@poldigital.com.
Carlos S. is a photographer. His name appears with a copyright symbol, indicating he holds the copyright to his photography work. The document provides no other details about Carlos or his photography.
2. Au coeur d’AdWords
- Google AdWords 201 -
Google Confidential and Proprietary
3. 1. Le positionnement des annonces
Pour déterminer la position d’une annonce, nous calculons son Adrank
CPC
QS AdRank
Max
Annonceur CPC Max QS AdRank
CatWoman €0.50 4 2
Joker €0.50 3 1.5
Batman €0.20 6 1.2
Poison Ivy €2.00 0.5 1
Mister Freeze €0.05 8 0.4
Le pingouin €0.10 2 0.2
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4. 2. Les éléments du QS
Le Qs impacte le positionnement de vos annonces
- Avec le CPC Max, il détermine l’Adrank (score d’une annonce)
- Il détermine également le passage ou non en lien Premium
• Les facteurs qui influencent le QS
– Pertinence & performance des mots clés, annonces et de la page de
destination
– L’url visible de vos annonces, et ses performances
– Vos performances sur un partenaire particulier
– Le lieu depuis lequel est effectué la requête
– L’heure à laquelle la requête a lieu
– D’autres facteurs …
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5. 3. Les liens Premium
Pour chaque requête, nous calculons un palier minimum pour passer en
Premium
Ce palier prend en compte de nombreuses variables
Il diffère en fonction des pays
Palier
QS MaxCPC
premium
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6. 4. Les liens Premium : un exemple chiffré
Palier
QS MaxCPC
Promo
Palier
Annonceur CPC Max QS AdRank
(Promo) Position
CatWoman 1.6 €0.50 4 2 1
Joker 1.6 €0.50 3 1.5 2
Batman 1.6 €0.20 6 1.2 3
Poison Ivy 1.6 €2.00 0.5 1 4
Mister Freeze 1.6 €0.05 16 0.8 5
Le pingouin 1.6 €0.10 2 0.2 6
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7. 5. Quel est le coût réel d’AdWords ?
Votre eCPC = (Adrank à battre/QS) + 0.01€
Annonceur Position CPC Max QS AdRank Coût
CatWoman 1 €0.50 4 2 0.38
Joker 2 €0.50 3 1.5 0.41
Batman 3 €0.20 6 1.2 0.18
Poison Ivy 4 €2.00 0.5 1 1.61
Mister Freeze 5 €0.05 16 0.8 0.02
Le pingouin 6 €0.10 2 0.2 0.01
1
CPC effectif = + 0.01€ = 0.18 €
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9. Mythe 1: “De la pub, encore plus de pub”
•Le préjugé: On devrait pouvoir retrouver de la pub sur chaque page de résultat
•Réalité: Google s’applique à donner le contenu le plus pertinent pour une
requête donnée. De temps en temps, les résultats naturels sont tellement
pertinents que peu/voire aucune publicité n’est affichée
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12. Mythe 2: “Je suis le plus pertinent”
•Préjugé: Si je suis le seul positionné sur un mot clé, ce sera au coût le plus
bas
•Réalité: Le coût dépend des performances de l’annonce, du comportement
des utilisateurs, etc …
1
2
13. Mythe 3: “Le ciblage large impacte le Qs”
•Préjugé: L’affichage de mes annonces sur des variations impacte ma qualité
•Réalité: Nous ne calculons le Qs que sur les performances du mot clé acheté
1
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14. Mythe 4: “L’important, c’est la position”
•Le préjugé: Cela améliore le Qs
•La réalité: Nous normalisons les performances des annonces en fonction de la
position
Image source: http://eyetools.com/blog/images/google/eyetools_google_search.jpg 1
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