Jugaad is a Hindi word that describes an improvised or makeshift solution using scarce resources. It is an innovation theory that involves taking a flexible, frugal, and inclusive approach to problem solving. The six principles of jugaad innovation are seeking opportunity in adversity, doing more with less, thinking and acting flexibly, keeping solutions simple, including marginalized groups, and following intuition. Practicing these principles can generate breakthrough growth, especially in complex environments with scarcity and rapid change. Companies can adopt jugaad principles in stages, prioritizing the most strategic ones for their business needs.
The document appears to be a link to a WordPress blog or website called "www. SantoshVisit.WordPress.com". As it is just a URL, no other information can be gleaned from the short document to provide a meaningful 3 sentence summary. The document simply provides a link to an external WordPress site but gives no other context or content to summarize.
This document discusses the concept of "jugaad" in Indian management. Jugaad refers to innovative problem-solving with limited resources. The document outlines the history and cultural aspects of jugaad, provides examples like mobile-operated pumps and motorcycle rickshaws, and discusses how jugaad addresses issues of scarcity through improvisation. While jugaad allows for low-cost solutions, the document notes it needs more financial support and may face opposition from some groups. Overall, the document analyzes jugaad as an Indian management technique based on traditional problem-solving with constraints.
The document discusses frugal innovation, which is defined as achieving more with fewer resources through innovative engineering design. It provides several examples of frugal innovations from India that have created affordable products and services for those at the bottom of the economic pyramid, including the Tata Nano car costing $2000, Godrej's $70 air conditioner, mobile phones costing less than $20, a $20 water purifier from Tata, and a $40 tablet from Datawind. The document emphasizes that frugal innovation is about meeting needs with high quality, not just low cost, and provides disruptive solutions through low-cost design and other methods.
FRUGAL INNOVATION IS THE PROCESS OF REDUCING THE COMPLEXITY AND COST OF GOODS AND ITS PRODUCTION. FRUGAL INNOVATION IS KNOWN BY THE NAME JUGAAD IN INDIA.
This document discusses the concept of "jugaad technology" which refers to innovative and economical solutions to accomplish tasks through unusual or imaginative means. It provides examples of jugaad innovations like a jugaad truck, heating plate, pressure cooker, and other jugaad solutions for transportation, cooking, home appliances, tools, and entertainment using local resources and improvisation.
Frugal Innovation is about doing more with less. Entrepreneurs and innovators in emerging markets have to devise low cost strategies to either tap or circumvent institutional complexities and resource limitations to innovate, develop and deliver products and services to low income users with little purchasing power, often at mass scale and arguably in a sustainable manner. My DPhil research seeks to understand this institutionally complex, constraint-based, and low cost innovation which is designed in or for emerging market contexts.
Jugaad is a Hindi word that describes an improvised or makeshift solution using scarce resources. It is an innovation theory that involves taking a flexible, frugal, and inclusive approach to problem solving. The six principles of jugaad innovation are seeking opportunity in adversity, doing more with less, thinking and acting flexibly, keeping solutions simple, including marginalized groups, and following intuition. Practicing these principles can generate breakthrough growth, especially in complex environments with scarcity and rapid change. Companies can adopt jugaad principles in stages, prioritizing the most strategic ones for their business needs.
The document appears to be a link to a WordPress blog or website called "www. SantoshVisit.WordPress.com". As it is just a URL, no other information can be gleaned from the short document to provide a meaningful 3 sentence summary. The document simply provides a link to an external WordPress site but gives no other context or content to summarize.
This document discusses the concept of "jugaad" in Indian management. Jugaad refers to innovative problem-solving with limited resources. The document outlines the history and cultural aspects of jugaad, provides examples like mobile-operated pumps and motorcycle rickshaws, and discusses how jugaad addresses issues of scarcity through improvisation. While jugaad allows for low-cost solutions, the document notes it needs more financial support and may face opposition from some groups. Overall, the document analyzes jugaad as an Indian management technique based on traditional problem-solving with constraints.
The document discusses frugal innovation, which is defined as achieving more with fewer resources through innovative engineering design. It provides several examples of frugal innovations from India that have created affordable products and services for those at the bottom of the economic pyramid, including the Tata Nano car costing $2000, Godrej's $70 air conditioner, mobile phones costing less than $20, a $20 water purifier from Tata, and a $40 tablet from Datawind. The document emphasizes that frugal innovation is about meeting needs with high quality, not just low cost, and provides disruptive solutions through low-cost design and other methods.
FRUGAL INNOVATION IS THE PROCESS OF REDUCING THE COMPLEXITY AND COST OF GOODS AND ITS PRODUCTION. FRUGAL INNOVATION IS KNOWN BY THE NAME JUGAAD IN INDIA.
This document discusses the concept of "jugaad technology" which refers to innovative and economical solutions to accomplish tasks through unusual or imaginative means. It provides examples of jugaad innovations like a jugaad truck, heating plate, pressure cooker, and other jugaad solutions for transportation, cooking, home appliances, tools, and entertainment using local resources and improvisation.
Frugal Innovation is about doing more with less. Entrepreneurs and innovators in emerging markets have to devise low cost strategies to either tap or circumvent institutional complexities and resource limitations to innovate, develop and deliver products and services to low income users with little purchasing power, often at mass scale and arguably in a sustainable manner. My DPhil research seeks to understand this institutionally complex, constraint-based, and low cost innovation which is designed in or for emerging market contexts.
World population is growing continuously with more people living on the Earth than ever before. In 2007, humanity’s total ecological footprint was estimated at 1.5 planet Earths. Resources are becoming increasingly valuable as the Earth is the only source till date and others planets are still to become a viable source of these resources.
Projections estimate that we will need the equivalent of two planets by 2030 to meet our annual demands. The only way, we can reduce our footprint is by producing more with less, and consuming better, wiser and less - the way forward is better and 'frugal' choices!
In this report, we present the trends that encourage better choices; trends in Frugal Innovations, 'Jugaad' and Do-It-Yourself are explored to see how and where we can make our better choices for the future.
We conclude our report with 3 thought provoking future scenarios.
Express Kaphy is a new espresso coffee product developed through frugal innovation in India. It offers a cheaper alternative to traditional espresso machines by using pre-packaged coffee powder pouches that can be prepared quickly with hot water. The product aims to make espresso coffee more accessible to price-conscious consumers in India through an affordable and simple solution.
This document discusses innovation in India, including the current status, challenges, government initiatives, and path forward. Some key points:
- India lags behind countries like the US and China in R&D spending as a percentage of GDP and number of researchers and patents. Major challenges include low government funding for R&D, outdated education system, and brain drain.
- Government initiatives to boost innovation include the National Innovation Council, Department of Science and Technology programs, new science and technology policy, and tax incentives for R&D.
- For India to become a global leader in innovation, priorities include increasing R&D funding, improving industry-research collaboration, and incentivizing Indian talent abroad to return.
Les évolutions technologiques, économiques et sociologiques induites par le numérique, et leurs conséquences sur le marketing, le commerce et la relation client.
Frugal Innovation - Frugal innovation or frugal engineering is the process of reducing the complexity and cost of a good and its production - moladi - empowering people
Frugal Innovation: A New Disruptive Business ParadigmDr. Amit Kapoor
This document discusses the concept of frugal innovation as a new business paradigm. It defines frugal innovation as an approach that maximizes value for customers, shareholders, and society while minimizing the use of resources. The document notes that firms are being forced to innovate faster, better, and cheaper due to various pressures. It then highlights examples of companies like Unilever and Siemens that are pioneering frugal innovation through approaches like leveraging existing resources, keeping products simple, and adopting a frugal mindset.
Présentation faite dans le cadre de l'Innovation Ecosystems Agora le 2/12/2014 par Jean-Philippe Cunniet (Waykup) : Innovation Jugaad
www.innovation-ecosystems-agora.com
Waste management is an important part of any sustainable future. In this report we present our views on Sustainable Futures for India from a waste management perspective.
-- We research and present our findings on why waste management is becoming increasingly important for India.
-- Who are the stakeholders involved in waste management? What happens to our waste - lifecycle of our waste.
-- We explore global trends in waste management and present innovative uses of waste from around the world.
-- Finally, we come down to the biggest challenges that India faces in waste management.
-- We identify two key pressing issues and propose innovative solutions for the same.
La veille de Red Guy du 13.11.13 - Le JugaadRed Guy
Cette semaine dans la veille de Red Guy :
L’actu mise à nu :
La culture, c’est (pas) comme la confiture…
Les ados et leur e-identité
17 façons de booster son profil Linkedin
Point de vue : Le Jugaad
Innovations et tendances :
Tweeting Bra
Xbox Hotel
La mobilité se personnalise
The document presents examples of "Jugaad technology" which is an innovative Indian approach to accomplishing tasks through unusual and improvised means. It provides over 20 photos showcasing Jugaad solutions for transportation, cooking, cleaning, entertainment and other applications. These images demonstrate how Indians have modified existing objects or combined multiple items to create unique devices that fulfill needs in an affordable and resourceful manner. The document concludes by stating that Jugaad is one of the most widespread and creative technological approaches in India.
The document discusses the framework and key mindsets of frugal innovation explored during P&G's journey in India. It outlines sessions held on the first day which focused on understanding consumers, creating markets rather than serving gaps, prioritizing social impact over financial returns, and generating ecosystems of solutions rather than standalone products. The framework aims to shift perspectives from "at" the bottom to "for" the bottom by internalizing mindsets like unique needs discovery and understanding versus profiling customers.
Innovation happen when an Idea is implemented to create an impact.
It has three element:
1. Idea
2. Implementation and
3. Impact (Profit Companies – Higher Revenue or Lower Cost and Non-Profitable Companies – Other Criteria's of measurement)
The document outlines 8 steps to build a systematic innovation capability:
1. Build a pipeline by laying the foundation of an innovation program with processes for idea management, buzz creation, and training.
2. Create a challenge book to source ideas by identifying pain points and opportunities.
3. Improve idea velocity by experimenting quickly and cheaply, rapidly prototyping, and iterating business models.
4. The final steps to increase success rate include building an innovation sandbox to safely test ideas and creating a margin of safety.
Anyone interested in making his team / organization more innovative needs to find out answers to 2 questions: (1) Where do we stand? (2) What to do next? This presentation shows how "8 steps to innovation" approach can be used to do this systematically.
'Jugaad' is the improvised, frugal Indian approach to innovation. It is becoming increasingly influential in the thinking of many corporations. This series of presentations examines creativity and innovation and means to apply proven techniques for driving systematic, repeatable and managed innovation in your company.
Jugaad (a word taken from Hindi which captures the meaning of finding a low-cost solution to any problem in an intelligent way) is a new way to think constructively and differently about innovation and strategy. Jugaad innovation has a long-lasting tradition in India but is also widespread in the rest of the so-called Bric countries (Brazil, Russia, India and China) and numerous other emerging economies. Jugaad is about extending our developed world understanding of entrepreneurial spirit in the traditional Schumpeterian style (Joseph Schumpeter was the Austrian economist known as the prophet of innovation).
Jugaad means thinking in a frugal way and being flexible, which, in turn, requires the innovator or entrepreneur to adapt quickly to often unforeseen situations and uncertain circumstances in an intelligent way.
Intelligence in this context "isn’t about seeking sophistication or perfection by over-engineering products, but rather about developing a ‘good-enough’ solution that gets the job done".
To win in today's fast-paced and hyper-competitive business environment, companies must learn to collaborate and partner extensively to innovate cost-effectively and sustainably under severe resource constraints. In this engaging presentation, Navi will unveil a groundbreaking business paradigm: Frugal Innovation. Frugal innovation is the ability to actively engage internal and external partners to do more with less: that is, to co-create significantly more business and social value for the entire ecosystem while minimizing use of increasingly limited resources. Thousands of inventive firms in resource-constrained emerging markets like India, China, Africa, and Brazil apply frugal innovation techniques to co-develop with partners affordable and sustainable solutions that deliver more value to customers at lower cost. These innovators extensively leverage public, private, and non-profit partnerships throughout the entire product development cycle. In this keynote, Navi will vividly describe how frugal innovation is practiced today by leading firms worldwide, and show how you can apply new collaborative tools, techniques and mindset to deeply engage partners to address the needs of cost-conscious and eco-aware consumers worldwide.
Navi Radjou is an independent thought leader and strategy consultant based in Silicon Valley. He is an internationally-recognized voice of business innovation and leadership.
Navi is a Fellow at Judge Business School, University of Cambridge, and a faculty member of the World Economic Forum (WEF). He is a member of WEF’s Global Agenda Council on Design Innovation and a columnist on Harvard Business Review.
Navi has consulted with leading international organizations—including Ernst & Young, GM, Hitachi, IBM, Marks & Spencer, Microsoft, Procter & Gamble, SAP, Sprint, and TCS—on innovation and leadership strategies.
Most recently, Navi served as the Executive Director of the Centre for India & Global Business at Cambridge Judge Business School. Previously, Navi was a longtime VP/analyst at Forrester Research in Boston and San Francisco advising senior executives worldwide on breakthrough growth strategies.
Navi is a sought-after speaker by the World Economic Forum, Council on Foreign Relations, The Conference Board, Harvard University, and Asia Society. A prolific writer, Navi has coined and popularized several business concepts such as ‘Global Innovation Networks’, ‘Polycentric Innovation’ and ‘Jugaad Innovation’. Navi has been featured in The Wall Street Journal, Bloomberg Businessweek, CNN, The Economist, The Financial Times, and I-CIO.
Navi is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass, 2012), which The Economist calls “the most comprehensive book yet to appear on the subject” of frugal innovation. Navi is also coauthor of From Smart to Wise, a book on next-generation leadership (Jossey-Bass, 2013).
Creating a Winning Life Sciences Innovation Strategy in an Era of ScarcitySteve Brown
This document discusses creating a winning life sciences innovation strategy in an era of scarcity. It outlines three keys to innovation: 1) Identifying great problems, 2) Seeking new connections, and 3) Tapping into passion. The document tells the story of Health Hero Network, an innovative company Steve Brown founded that recognized a healthcare problem and created a technology platform to address it. After filing patents, raising capital, proving their idea worked with customers, and showing promise with the government, the company was acquired by a large company. The document argues this is a new era that requires respecting nature and limited resources, with opportunities in life sciences, information technology, and addressing problems like emerging diseases, chronic illness, sustainability, and more
World population is growing continuously with more people living on the Earth than ever before. In 2007, humanity’s total ecological footprint was estimated at 1.5 planet Earths. Resources are becoming increasingly valuable as the Earth is the only source till date and others planets are still to become a viable source of these resources.
Projections estimate that we will need the equivalent of two planets by 2030 to meet our annual demands. The only way, we can reduce our footprint is by producing more with less, and consuming better, wiser and less - the way forward is better and 'frugal' choices!
In this report, we present the trends that encourage better choices; trends in Frugal Innovations, 'Jugaad' and Do-It-Yourself are explored to see how and where we can make our better choices for the future.
We conclude our report with 3 thought provoking future scenarios.
Express Kaphy is a new espresso coffee product developed through frugal innovation in India. It offers a cheaper alternative to traditional espresso machines by using pre-packaged coffee powder pouches that can be prepared quickly with hot water. The product aims to make espresso coffee more accessible to price-conscious consumers in India through an affordable and simple solution.
This document discusses innovation in India, including the current status, challenges, government initiatives, and path forward. Some key points:
- India lags behind countries like the US and China in R&D spending as a percentage of GDP and number of researchers and patents. Major challenges include low government funding for R&D, outdated education system, and brain drain.
- Government initiatives to boost innovation include the National Innovation Council, Department of Science and Technology programs, new science and technology policy, and tax incentives for R&D.
- For India to become a global leader in innovation, priorities include increasing R&D funding, improving industry-research collaboration, and incentivizing Indian talent abroad to return.
Les évolutions technologiques, économiques et sociologiques induites par le numérique, et leurs conséquences sur le marketing, le commerce et la relation client.
Frugal Innovation - Frugal innovation or frugal engineering is the process of reducing the complexity and cost of a good and its production - moladi - empowering people
Frugal Innovation: A New Disruptive Business ParadigmDr. Amit Kapoor
This document discusses the concept of frugal innovation as a new business paradigm. It defines frugal innovation as an approach that maximizes value for customers, shareholders, and society while minimizing the use of resources. The document notes that firms are being forced to innovate faster, better, and cheaper due to various pressures. It then highlights examples of companies like Unilever and Siemens that are pioneering frugal innovation through approaches like leveraging existing resources, keeping products simple, and adopting a frugal mindset.
Présentation faite dans le cadre de l'Innovation Ecosystems Agora le 2/12/2014 par Jean-Philippe Cunniet (Waykup) : Innovation Jugaad
www.innovation-ecosystems-agora.com
Waste management is an important part of any sustainable future. In this report we present our views on Sustainable Futures for India from a waste management perspective.
-- We research and present our findings on why waste management is becoming increasingly important for India.
-- Who are the stakeholders involved in waste management? What happens to our waste - lifecycle of our waste.
-- We explore global trends in waste management and present innovative uses of waste from around the world.
-- Finally, we come down to the biggest challenges that India faces in waste management.
-- We identify two key pressing issues and propose innovative solutions for the same.
La veille de Red Guy du 13.11.13 - Le JugaadRed Guy
Cette semaine dans la veille de Red Guy :
L’actu mise à nu :
La culture, c’est (pas) comme la confiture…
Les ados et leur e-identité
17 façons de booster son profil Linkedin
Point de vue : Le Jugaad
Innovations et tendances :
Tweeting Bra
Xbox Hotel
La mobilité se personnalise
The document presents examples of "Jugaad technology" which is an innovative Indian approach to accomplishing tasks through unusual and improvised means. It provides over 20 photos showcasing Jugaad solutions for transportation, cooking, cleaning, entertainment and other applications. These images demonstrate how Indians have modified existing objects or combined multiple items to create unique devices that fulfill needs in an affordable and resourceful manner. The document concludes by stating that Jugaad is one of the most widespread and creative technological approaches in India.
The document discusses the framework and key mindsets of frugal innovation explored during P&G's journey in India. It outlines sessions held on the first day which focused on understanding consumers, creating markets rather than serving gaps, prioritizing social impact over financial returns, and generating ecosystems of solutions rather than standalone products. The framework aims to shift perspectives from "at" the bottom to "for" the bottom by internalizing mindsets like unique needs discovery and understanding versus profiling customers.
Innovation happen when an Idea is implemented to create an impact.
It has three element:
1. Idea
2. Implementation and
3. Impact (Profit Companies – Higher Revenue or Lower Cost and Non-Profitable Companies – Other Criteria's of measurement)
The document outlines 8 steps to build a systematic innovation capability:
1. Build a pipeline by laying the foundation of an innovation program with processes for idea management, buzz creation, and training.
2. Create a challenge book to source ideas by identifying pain points and opportunities.
3. Improve idea velocity by experimenting quickly and cheaply, rapidly prototyping, and iterating business models.
4. The final steps to increase success rate include building an innovation sandbox to safely test ideas and creating a margin of safety.
Anyone interested in making his team / organization more innovative needs to find out answers to 2 questions: (1) Where do we stand? (2) What to do next? This presentation shows how "8 steps to innovation" approach can be used to do this systematically.
'Jugaad' is the improvised, frugal Indian approach to innovation. It is becoming increasingly influential in the thinking of many corporations. This series of presentations examines creativity and innovation and means to apply proven techniques for driving systematic, repeatable and managed innovation in your company.
Jugaad (a word taken from Hindi which captures the meaning of finding a low-cost solution to any problem in an intelligent way) is a new way to think constructively and differently about innovation and strategy. Jugaad innovation has a long-lasting tradition in India but is also widespread in the rest of the so-called Bric countries (Brazil, Russia, India and China) and numerous other emerging economies. Jugaad is about extending our developed world understanding of entrepreneurial spirit in the traditional Schumpeterian style (Joseph Schumpeter was the Austrian economist known as the prophet of innovation).
Jugaad means thinking in a frugal way and being flexible, which, in turn, requires the innovator or entrepreneur to adapt quickly to often unforeseen situations and uncertain circumstances in an intelligent way.
Intelligence in this context "isn’t about seeking sophistication or perfection by over-engineering products, but rather about developing a ‘good-enough’ solution that gets the job done".
To win in today's fast-paced and hyper-competitive business environment, companies must learn to collaborate and partner extensively to innovate cost-effectively and sustainably under severe resource constraints. In this engaging presentation, Navi will unveil a groundbreaking business paradigm: Frugal Innovation. Frugal innovation is the ability to actively engage internal and external partners to do more with less: that is, to co-create significantly more business and social value for the entire ecosystem while minimizing use of increasingly limited resources. Thousands of inventive firms in resource-constrained emerging markets like India, China, Africa, and Brazil apply frugal innovation techniques to co-develop with partners affordable and sustainable solutions that deliver more value to customers at lower cost. These innovators extensively leverage public, private, and non-profit partnerships throughout the entire product development cycle. In this keynote, Navi will vividly describe how frugal innovation is practiced today by leading firms worldwide, and show how you can apply new collaborative tools, techniques and mindset to deeply engage partners to address the needs of cost-conscious and eco-aware consumers worldwide.
Navi Radjou is an independent thought leader and strategy consultant based in Silicon Valley. He is an internationally-recognized voice of business innovation and leadership.
Navi is a Fellow at Judge Business School, University of Cambridge, and a faculty member of the World Economic Forum (WEF). He is a member of WEF’s Global Agenda Council on Design Innovation and a columnist on Harvard Business Review.
Navi has consulted with leading international organizations—including Ernst & Young, GM, Hitachi, IBM, Marks & Spencer, Microsoft, Procter & Gamble, SAP, Sprint, and TCS—on innovation and leadership strategies.
Most recently, Navi served as the Executive Director of the Centre for India & Global Business at Cambridge Judge Business School. Previously, Navi was a longtime VP/analyst at Forrester Research in Boston and San Francisco advising senior executives worldwide on breakthrough growth strategies.
Navi is a sought-after speaker by the World Economic Forum, Council on Foreign Relations, The Conference Board, Harvard University, and Asia Society. A prolific writer, Navi has coined and popularized several business concepts such as ‘Global Innovation Networks’, ‘Polycentric Innovation’ and ‘Jugaad Innovation’. Navi has been featured in The Wall Street Journal, Bloomberg Businessweek, CNN, The Economist, The Financial Times, and I-CIO.
Navi is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass, 2012), which The Economist calls “the most comprehensive book yet to appear on the subject” of frugal innovation. Navi is also coauthor of From Smart to Wise, a book on next-generation leadership (Jossey-Bass, 2013).
Creating a Winning Life Sciences Innovation Strategy in an Era of ScarcitySteve Brown
This document discusses creating a winning life sciences innovation strategy in an era of scarcity. It outlines three keys to innovation: 1) Identifying great problems, 2) Seeking new connections, and 3) Tapping into passion. The document tells the story of Health Hero Network, an innovative company Steve Brown founded that recognized a healthcare problem and created a technology platform to address it. After filing patents, raising capital, proving their idea worked with customers, and showing promise with the government, the company was acquired by a large company. The document argues this is a new era that requires respecting nature and limited resources, with opportunities in life sciences, information technology, and addressing problems like emerging diseases, chronic illness, sustainability, and more
Diminution des énergies fossiles, difficulté d’accès aux ressources pour une large partie de la population dans le monde
Matériaux rares au cœur des nouveaux développements technologiques, et souvent à l’origine de conflits mondiaux (ex. coltan en RDC)
Adage en vigueur dans les sociétés occidentales : « faire plus avec plus » > en investissant largement dans la R&D, les grands groupes souhaitent garantir une innovation massive.
Diversité : générationnelle (employés, clients), fragementation des marchés avec rejet de plus en plus massif des produits « globaux » et souhait des clients d’acheter des produits répondant à leurs besoins locaux.
L’innovation structurée est souvent cloisonnée au sein de l’entreprise.
Pas d’ouverture vers les clients, les partenaires ni même les concurrents.
Ex. : Tesla Motors qui ouvre ses brevets au grand public pour que chacun puisse contribuer à l’amélioration des technologies Tesla, voire se les réapproprier
(// avec les licences Creative Commons, les mouvements de type OuiShare, économie collaborative, …)
L’adversité doit être considérée comme une opportunité pour innover. Ex. : le cas de 3M en pleine période de récession (développer le CA lié à des produits nouveaux, et développer des « expériences » ou « services » plutôt que des produits
Face aux défis de la raréfaction des ressources naturelles, besoin de limiter les besoins pour apporter davantage de valeur.
Les clients ne souhaitent plus du ultra sophistiqué (fracture numérique et technologique) mais souhaitent une prise en main facile et rapide (Apple …)
Part laissée au développement de nouvelles idées. Peu de frais engagés, peu de risques, période d’incubation des idées courtes.
Pas de condamnation de l’échec. Sortir des démarches d’innovations structurées (ex. Six Sigma) pour aller vers davantage de prise de risque, d’agilité et de flexibilité
Ne pas dégrader des produits pour s’adapter aux contraintes économiques mais penser de nouveaux produits répondant aux besoins de clients moins fortunés, mais avec des besoins différents (ex. : Tata Nano, ou produits Siemens repensés)
Créer des produits pour répondre aux contraintes diverses des clients longtemps considérés comme marginaux
Arriver à allier développement social avec développement économique et activité commerciale soutenue (car forts effets volumes)
Passion / Steve Jobs / Anticiper les besoins et se placer dans la peau du client
Etre son premier client / Construire le produit qui répond à son besoin futur
Tata Nano > Inde
M-Pesa > Kenya / Tanzanie
Réfrigérateur sans électricité > Inde
Tablette à moins de 40 € > Inde
Incubateur transportable et à moindre coût > Inde
Par ses entrepreneurs, ses entreprises, ses services publics, ses services financiers …
Les sociétés occidentales pourraient rapidement retrouver la voie du jugaad
Revue du concept de priopriété intellectuelle, apporter rapidement la valeur au client plutôt que perdre du temps à breveter des inventions